Dec Den E Brochure


Published on

Follow your dream for a design business of your own!

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Dec Den E Brochure

  1. 1. Design your own future with Do you have a passion for decorating? Want to have a business of your own…? Please use your space bar to advance the presentation…
  2. 2. Find your passion -- and live your dreams for a business of your own! What is your passion? Is it the creative challenge of residential interior design? Entrepreneurial goals? Satisfying work that grows your future business equity? Do you long for freedom in your own business? Flexible time for your family? If these things speak to you, we would like you to speak with us! Decorating Den Interiors is the world’s premier franchisor of independently owned interior decorating businesses. We offer the opportunity to work in the field you love – with unique support in all of the business areas required for financial success today. Our 400+ franchise owners recently ranked us in the Top 50 Franchises in an independent Franchise Business Review survey. They love the stimulating challenges and the constant variety that residential interior design offers. They enjoy the flexibility and the independence of running their own businesses. And they love working with their friendly, supportive peers in our cooperative business environment. “I have the passion and a degree in design, but I was stuck selling in retail stores until I found Decorating Den— 14 years ago! It’s literally made my career possible. And I can be with my daughter at those times important for us both.” Gina Lopez, Miami
  3. 3. Our Unique Concept Since 1969, Decorating Den Interiors has grown to become the world's premier interior decorating franchisor, and a leader in the home furnishings industry. What's the reason for this growth? We offer a unique concept that meets the needs both of our franchise owners and their residential clients—professional in-home consultations on décor with an incredible selection of interior furnishings. Our professionals have access to custom furnishings and extensive lines from top manufacturers, many to-the-trade- only. Using our convenient samples library (included with the franchise), they present their custom designs and product suggestions in the comfort of the client’s home. The in-home sales concept gives our professionals the ability to sell an enormous variety of home furnishings without the restrictions and expense of inventory in a retail location. It offers clients, many of whom are busy two- career couples, the time-saving convenience of decision- making in their own homes, assuring proper scale, color, and balance—often impossible to achieve in a retail store. “Three years after I graduated from the Art Institute in 2003, I finally purchased my franchise. The practical training and business support I have received have been incredible, and I practice exactly as I wish!” Jennifer Erstein Parkland, FL Art Institute/FTL, 2004
  4. 4. Our International Design Competition—’Dream Room’ Over 300 Dream Room entries are submitted annually by our franchisees to be judged in NYC by editors of top interior decorating magazines. Winners in each category receive international awards and recognition, cash prizes, and the opportunity to be frequently featured in leading shelter magazines and interior design publications. “My success in our Dream Room competition and the resulting portfolio of my work has been incredibly important to my business for the past twelve years. I get published often!” Sharon Binkerd, Allied ASID Ft. Lauderdale All photography in this entire presentation is from our Dream Room competition, and is available for credited reprint by industry publications.
  5. 5. Merchandising Decorating Den Interiors offers a floor-to- ceiling selection of quality products— custom window treatments, furniture, wall, floor and bed coverings, lighting, and accessories—by partnering with more than 120 of the top manufacturers in home furnishings, such as Hekman, Kravet Fabrics/Furniture, Taylor-King and Nourisan Rugs. Our business owners enjoy our automatic set-up of direct accounts with these major suppliers under company-negotiated Other merchandising benefits contracts, usually resulting in far better for our franchisees include: • Exclusive Preferred Supplier Programs terms than an independent decorator or • Automatic set-up of supplier accounts designer receives. • Annual suppliers’ market at annual Conference • Product guarantees; no inventory required Additionally, we have access to the entire • ‘Winners’ Circle’ incentive programs world of unique custom and to-the-trade- • Private training events at Highpoint & Las Vegas markets only furnishings.
  6. 6. Training and Education Our training program is widely recognized as one of the best available in the field. Training for pre- qualified candidates begins immediately with a home study program to help set up all aspects of your home-based business, and to introduce the basics of business management, principles, and tools. All training includes a review of home furnishings trends and products, sales techniques, advertising and marketing strategies. All new business owners attend our Professional Design and Sales School, a comprehensive two- week classroom training session, conducted at our corporate headquarters in Easton, MD. “With no prior Follow-up segments professional design experience, I take are taught in our local advantage of training at training facility by a top every opportunity, and it decorator and trainer in has certainly paid off!” our organization while Myriam Payne new franchisees are getting field design and Allied ASID Weston, FL sales experience. Decorator of the Year, In addition, practical advanced training is available to all franchisees at our annual conferences and 2006 --1st Runner-up national training events, as well as online from home or office. Finally, our experienced regional managers are available to help you make the most of each client with whom you work! Help is never more than a phone call (fax, or email) away!
  7. 7. Red Cross Showhouse—by our ‘Designing Women of Broward’ The team chose to design a private living area in the contemporary 2008 Red Cross Showhouse, below. They brought in fabulous original photographic work from nature in this ‘gentleman’s retreat’. The 2007 project, above, included the poolside entertainment area on the intra-coastal, and was the favorite of visitors to this great charity event. Their design work was also selected for the official Showhouse poster. The ‘Designing Women’ are a trio of Decorating Den business owners in Broward: Sharon Binkerd, Myriam Payne, and Jennifer Erstein. The team is invited annually by the Red Cross to participate in this high-profile charity event. Decorating Den Interiors enjoys extensive local press recognition from their significant talent and efforts. Photography by Joe Lapeyra and Stephanie Gonzalez/—both graduates of the Art Institute.
  8. 8. Marketing, Advertising, and Public Relations Through our exclusive intranet system, our business owners access, customize and order all of their local marketing materials on-line. Advertisements are updated monthly, including local newspaper ads and direct mail pieces targeted to prime customers in your exclusive marketing territory. Our franchisees also benefit from our national advertising program including television campaigns, print ads, Internet campaigns, plus advertising in popular publications such as: • Better Homes & Gardens • Traditional Home • ‘O’ at Home • Southern Living • Metropolitan Home • House Beautiful Our public relations department builds national brand awareness through the publication of feature stories and articles about Decorating Den Interiors using our huge library of professionally photographed interiors from our annual Dream Room competition. ‘After 12 years, I expanded into a new, nearby community. The Decorating Den marketing tools are the only way I could have become so quickly well-known.” Joann Parker, Allied ASID Sarasota
  9. 9. Technology Decorating Den Interiors uses the latest digital technology to help our franchisees streamline their business functions, generate qualified sales leads, communicate efficiently within the organization, and keep up on all the current design products and trends. The result is more time for in- home client consultations, decorating, and sales! Our intranet system, ’DecoNet’, also supports our client management, accounting and business management tools, and provides on-line links to our preferred suppliers. We utilize sophisticated search engine tools to direct web- surfing homeowners to our website @ for information and sales leads. The site features popular items such as reports on decorating trends, color forecasts, and dramatic room makeovers for every room of the home. Best of all, prospective clients can request appointments on-line, and the leads go directly to the in-box of the appropriate Decorating Den franchisee! “Our technology tools not only make me more efficient, but they generate additional business well beyond my own marketing efforts. They work!.” Pam Rogers West Palm Beach
  10. 10. Ready to pursue your passion? To explore this exciting opportunity further, register today on-line at: (See ‘Franchise Opportunities’) Pre-qualify for a Discovery Day visit to Regional Offices! Regional Directors: Cliff Welles, ASID & Judy Underwood, Allied ASID 239-948-9779 As an professional franchise owner with Decorating Den Interiors, you are in We look forward to speaking with you soon. business for yourself, not by yourself!
  11. 11. World Headquarters Decorating Den Systems, Inc. 8659 Commerce Drive Easton, Maryland 21601 Email: The information provided herein is in summary form and is not intended as an offer to sell, or the solicitation of any offer to buy a franchise. It is intended for information purposes and full details are in the Franchise Disclosure Document (FDD). Hit ESCAPE to exit presentation.