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Empowerment by Design
http://deed.parsons.edu
Cynthia Lawson
Associate Provost, Distributed and Global Education
Parsons T...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Sombrero aguadeño
“Panama Hat”
Artesanías de Caldas...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
(NOTE: This video is playing at normal speed)
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
“increasing the spiritual, po...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of students
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of students
...of faculty
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of students
...of faculty
...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of students
...of faculty
...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of products
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of products
...of services
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of products
...of services...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of products
...of services...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
...of products
...of services...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Cynthia Lawson Empowerment by Design Parsons The New School for Design
small-scale
social and economic
development
Cynthia Lawson Empowerment by Design Parsons The New School for Design
small-scale
social and economic
development
A new m...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
empowerment of artisans
Cynthia Lawson Empowerment by Design Parsons The New School for Design
empowerment of artisans
leaders and learning
Cynthia Lawson Empowerment by Design Parsons The New School for Design
social entrepreneurs
Cynthia Lawson Empowerment by Design Parsons The New School for Design
social entrepreneurs
non-dependent
relationships
to...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
designers
Cynthia Lawson Empowerment by Design Parsons The New School for Design
designers
not just makers
Cynthia Lawson Empowerment by Design Parsons The New School for Design
DESIGNERS
+
ARTISANS
Cynthia Lawson Empowerment by Design Parsons The New School for Design
MADE by
Cynthia Lawson Empowerment by Design Parsons The New School for Design
MADE by
vs.
DESIGNED by
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Top of the “food chain”?
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Top of the “food chain”?
The designer
Cynthia Lawson Empowerment by Design Parsons The New School for Design
WHAT
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Multi-disciplinary teams of students and
faculty wo...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Meaningful immersive fieldwork learning
opportuniti...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Meaningful immersive fieldwork learning
opportuniti...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
“Through dialogue, the teacher-of-the-
students and...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #1: No monetary exchange
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #2: No promises made
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #3: No gossip
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #4: Always keep in mind why you are here
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #5: Move between observer and observed
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #6: Help
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Rule #6: Help
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Sombrero aguadeño
“Panama Hat”
Artesanías de Caldas...
Cynthia Lawson Empowerment by Design Parsons The New School for Design
“We’ve been told we can’t, but perhaps if
someone taught us how...”
Artisan in Aguadas, Colombia
Cynthia Lawson Empowerment by Design Parsons The New School for Design
Empowerment by Design
http://deed.parsons.edu
Cynthia Lawson
Associate Provost, Distributed and Global Education
Parsons T...
Empowerment by Design
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Slide deck from my keynote presentation at the Global Fashion Conference in Madrid, November 15, 2012.

DEED: Development through Empowerment, Entrepreneurship, and Design is a research initiative at The New School that brings together students and faculty from design, management, and development. Faculty prepare teams of students on campus for international fieldwork during which they collaborate with artisans in emerging economies and local professional designers to support sustainable income-generating opportunities through craft-based services or products. This presentation will use examples from DEED's collaborations to discuss how design can be used as a vehicle for development, and how the empowerment of both the artisans as well as the university's students, are key to its successes.

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Empowerment by Design

  1. 1. Empowerment by Design http://deed.parsons.edu Cynthia Lawson Associate Provost, Distributed and Global Education Parsons The New School for Design LawsonC@newschool.edu Twitter: @cynthialawson Global Fashion Conference Madrid - November 15, 2012
  2. 2. Cynthia Lawson Empowerment by Design Parsons The New School for Design Sombrero aguadeño “Panama Hat” Artesanías de Caldas Aguadas, Colombia
  3. 3. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  4. 4. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  5. 5. Cynthia Lawson Empowerment by Design Parsons The New School for Design (NOTE: This video is playing at normal speed)
  6. 6. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  7. 7. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  8. 8. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  9. 9. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  10. 10. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  11. 11. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design
  12. 12. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design “increasing the spiritual, political, social, educational, gender, or economic strength of individuals and communities.” UNESCO glossary
  13. 13. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of students
  14. 14. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of students ...of faculty
  15. 15. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of students ...of faculty ...of artisans
  16. 16. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of students ...of faculty ...of artisans}horizontal hierarchies
  17. 17. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of products
  18. 18. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of products ...of services
  19. 19. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of products ...of services ...of systems
  20. 20. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of products ...of services ...of systems{ design thinking
  21. 21. Cynthia Lawson Empowerment by Design Parsons The New School for Design Empowerment by Design ...of products ...of services ...of systems{ design thinking + community- engaged design
  22. 22. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  23. 23. Cynthia Lawson Empowerment by Design Parsons The New School for Design small-scale social and economic development
  24. 24. Cynthia Lawson Empowerment by Design Parsons The New School for Design small-scale social and economic development A new model for aid and development (anti large NGO)
  25. 25. Cynthia Lawson Empowerment by Design Parsons The New School for Design empowerment of artisans
  26. 26. Cynthia Lawson Empowerment by Design Parsons The New School for Design empowerment of artisans leaders and learning
  27. 27. Cynthia Lawson Empowerment by Design Parsons The New School for Design social entrepreneurs
  28. 28. Cynthia Lawson Empowerment by Design Parsons The New School for Design social entrepreneurs non-dependent relationships to generate income
  29. 29. Cynthia Lawson Empowerment by Design Parsons The New School for Design designers
  30. 30. Cynthia Lawson Empowerment by Design Parsons The New School for Design designers not just makers
  31. 31. Cynthia Lawson Empowerment by Design Parsons The New School for Design DESIGNERS + ARTISANS
  32. 32. Cynthia Lawson Empowerment by Design Parsons The New School for Design MADE by
  33. 33. Cynthia Lawson Empowerment by Design Parsons The New School for Design MADE by vs. DESIGNED by
  34. 34. Cynthia Lawson Empowerment by Design Parsons The New School for Design Top of the “food chain”?
  35. 35. Cynthia Lawson Empowerment by Design Parsons The New School for Design Top of the “food chain”? The designer
  36. 36. Cynthia Lawson Empowerment by Design Parsons The New School for Design WHAT
  37. 37. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  38. 38. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  39. 39. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  40. 40. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  41. 41. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  42. 42. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  43. 43. Cynthia Lawson Empowerment by Design Parsons The New School for Design Multi-disciplinary teams of students and faculty work with groups of artisans and professional designers in emerging economies to support the artisans in income-generating craft-based services and products. Via small-scale collaborations, we seek to promote sustainable development through empowerment, entrepreneurship, and design.
  44. 44. Cynthia Lawson Empowerment by Design Parsons The New School for Design Meaningful immersive fieldwork learning opportunities for our students. Students as teachers, as “experts” and as agents of change.
  45. 45. Cynthia Lawson Empowerment by Design Parsons The New School for Design Meaningful immersive fieldwork learning opportunities for our students. Students as teachers, as “experts” and as agents of change.
  46. 46. Cynthia Lawson Empowerment by Design Parsons The New School for Design “Through dialogue, the teacher-of-the- students and the students-of-the-teacher cease to exist and a new term emerges: teacher-student with students-teachers. The teacher is no longer merely the-one-who- teaches, but one who is him/herself taught in dialogue with the students, who in turn while being taught also teach. They become jointly responsible for a process in which all grow.” Freire, Paulo. 2005. Pedagogy of the Oppressed. New York: Continuum.
  47. 47. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #1: No monetary exchange
  48. 48. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #2: No promises made
  49. 49. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #3: No gossip
  50. 50. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #4: Always keep in mind why you are here
  51. 51. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #5: Move between observer and observed
  52. 52. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #6: Help
  53. 53. Cynthia Lawson Empowerment by Design Parsons The New School for Design Rule #6: Help
  54. 54. Cynthia Lawson Empowerment by Design Parsons The New School for Design Sombrero aguadeño “Panama Hat” Artesanías de Caldas Aguadas, Colombia
  55. 55. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  56. 56. “We’ve been told we can’t, but perhaps if someone taught us how...” Artisan in Aguadas, Colombia
  57. 57. Cynthia Lawson Empowerment by Design Parsons The New School for Design
  58. 58. Empowerment by Design http://deed.parsons.edu Cynthia Lawson Associate Provost, Distributed and Global Education Parsons The New School for Design LawsonC@newschool.edu Twitter: @cynthialawson Global Fashion Conference Madrid - November 15, 2012

Slide deck from my keynote presentation at the Global Fashion Conference in Madrid, November 15, 2012. DEED: Development through Empowerment, Entrepreneurship, and Design is a research initiative at The New School that brings together students and faculty from design, management, and development. Faculty prepare teams of students on campus for international fieldwork during which they collaborate with artisans in emerging economies and local professional designers to support sustainable income-generating opportunities through craft-based services or products. This presentation will use examples from DEED's collaborations to discuss how design can be used as a vehicle for development, and how the empowerment of both the artisans as well as the university's students, are key to its successes.

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