Teo Hui Pin

715 views

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
715
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Relevance – we often wonder if traditional media will be outdated (borders bookstore closing down). Even straits times move to interactive online ver.
  • Transitional generation. They read the “actadiurna” which was their official gazette posted in their forums everyday.
  • Advertisers –profit making. Which is why niche magazines are very expensive, cuz they wont be seen by wide audience
  • Teo Hui Pin

    1. 1. Drivers Of World Change<br />
    2. 2. Coming Full Circle<br />What is it about?<br /><ul><li>How the news industry is being reshaped by technology
    3. 3. Downfall of traditional media
    4. 4. Return of social media</li></li></ul><li>Why O Why<br />History of mass media<br />Fresh perspective<br />Relevance to our life <br />Thus being a totally awesome debate/discussion/class part class paaaart!!!! <br />
    5. 5. Highlights<br /><ul><li>Social Media is not new!
    6. 6. Social Media is “vibrant, freewheeling &discursive”
    7. 7. “opinionated, polarized & partisan”
    8. 8. No more journalists!
    9. 9. No more barriers to entry!
    10. 10. Vertical  Horizontal distribution of information
    11. 11. Serving advertisers  Serving readers</li></li></ul><li>Key Takeaway Message<br />Social Media<br />EMPOWERS<br />the Masses<br />INFORMATION CAPITAL<br />DISTRIBUTION OF POWER<br />
    12. 12. Information Capital<br />Informed Choices<br />Less Censorship<br />For informed choices, see Yahoo Answers! <br />(I saw this on Y!A hahaha)<br />
    13. 13. Distribution of Power<br />Horizontal  Vertical Distribution of news<br />Empowered individual against a corporation<br />So how is social media a driver of world change?<br />From a Passive Audiences  Audiences with a voice<br />
    14. 14. “Media organizations need to reorient themselves to serving readers rather than advertisers, embrace social features and collaboration, get off political and moral high horses and stop trying to erect barriers around journalism to protect their position.”<br />“Journalism will no longer be the exclusive preserve of journalists”<br />“The digital future of news has much in common with its chaotic, ink-stained past”<br />The End (10/10)<br />
    15. 15. Discussion Time!<br />1. Are there any downsides to social media?<br />2. Will old media like newspapers and books become obsolete one day?<br />3. How have journalists been affected by new media?<br />

    ×