Want	  to	  Understand	  The	  Future?	  	          “Tell	  a	  Story!”	  says	  Intel	                                   ...
Why	  I	  Chose	  This	  Topic	  
Background	  •  Director	  of	  Intel	     Corpora>on’s	     Interac>on	  and	     Experience	  Research	     Group	  •  A...
Interes>ng	  Observa>ons	                         •  Things	  that	  people	                            care	  about	  are...
Interes>ng	  Observa>ons	                      •  TV	  –	  One	  Technology	                         that	  has	  the	  BI...
Interes>ng	  Observa>ons	                         •  How	  to	  spot	  what	  is	                            a	  trend	  o...
Evolu>on	  of	  Storytelling	  
“New	  devices,	  new	  infrastructures,	  and	  new	      experiences	  for	  starters,	  but	  also	  more	  of	  the	  ...
Key	  Takeaway	  Message	  	                  •  The	  things	  that	  people	                     care	  about	  are	    ...
1)  Do	  you	  think	  that	  storytelling	  is	  the	  key	             to	  understanding	  the	  future	  of	          ...
Neo Hui Min Pearlyn
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Neo Hui Min Pearlyn

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Neo Hui Min Pearlyn

  1. 1. Want  to  Understand  The  Future?     “Tell  a  Story!”  says  Intel   By:  Pearlyn  Neo,  G13  
  2. 2. Why  I  Chose  This  Topic  
  3. 3. Background  •  Director  of  Intel   Corpora>on’s   Interac>on  and   Experience  Research   Group  •  Australian   Anthropologist  •  Hired  to  help  Intel   –  Understand  Women   Geneviev –  Understand  the  Rest  of   e  Bell   the  World  
  4. 4. Interes>ng  Observa>ons   •  Things  that  people   care  about  are   remarkably   consistent   –  Iden>fying  the   persistence  is  the   key!    
  5. 5. Interes>ng  Observa>ons   •  TV  –  One  Technology   that  has  the  BIGGEST   impact  on  our   Storytelling  Ability   –  Rearranges  Rela>onship   with     •  Time   •  Space   •  Other  People   –  Predict  a  Renaissance  
  6. 6. Interes>ng  Observa>ons   •  How  to  spot  what  is   a  trend  or  a  fad?     –  Key:  Storytelling   –  BeOer  technologies   for     •  Crea>ng  stories     •  Giving  people  a  voice    
  7. 7. Evolu>on  of  Storytelling  
  8. 8. “New  devices,  new  infrastructures,  and  new   experiences  for  starters,  but  also  more  of  the   same  it  seems.  We  want  to  be  social,  we  want   to  be  engaged,  we  like  a  good  story.”  What  does  the  future  hold?    
  9. 9. Key  Takeaway  Message     •  The  things  that  people   care  about  are   CONSISTENT   •  Storytelling’s  the  KEY   to  dis>nguishing   between  a  trend  and   a  fad  
  10. 10. 1)  Do  you  think  that  storytelling  is  the  key   to  understanding  the  future  of   technology?     2)  What  problems  do  you  foresee  if  we   solely  rely  on  storytelling  as  a  key  to   helping  us  understand  the  future  of   technology?     Issues  for  Discussion  

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