Background • Director of Intel Corpora>on’s Interac>on and Experience Research Group • Australian Anthropologist • Hired to help Intel – Understand Women Geneviev – Understand the Rest of e Bell the World
Interes>ng Observa>ons • Things that people care about are remarkably consistent – Iden>fying the persistence is the key!
Interes>ng Observa>ons • TV – One Technology that has the BIGGEST impact on our Storytelling Ability – Rearranges Rela>onship with • Time • Space • Other People – Predict a Renaissance
Interes>ng Observa>ons • How to spot what is a trend or a fad? – Key: Storytelling – BeOer technologies for • Crea>ng stories • Giving people a voice
“New devices, new infrastructures, and new experiences for starters, but also more of the same it seems. We want to be social, we want to be engaged, we like a good story.” What does the future hold?
Key Takeaway Message • The things that people care about are CONSISTENT • Storytelling’s the KEY to dis>nguishing between a trend and a fad
1) Do you think that storytelling is the key to understanding the future of technology? 2) What problems do you foresee if we solely rely on storytelling as a key to helping us understand the future of technology? Issues for Discussion