1. News Release
Contact:
Sunny Yu
Molina Healthcare
562.901.1039
TODOBEBE AND MOLINA HEATHCARE PRODUCE NATIONAL
PUBLIC SERVICE ANNOUNCEMENTS
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Alliance Aims to Deliver Key Healthcare Messages to Spanish-Speaking Families
MIAMI – October 22, 2009, – Todobebé and Molina Healthcare, Inc., announced today the
release of three new public service announcements (PSAs) designed to improve health education
among Spanish-speaking families and their children. The PSAs feature a series of health
education tips related to important issues that include: childhood asthma, childhood obesity and
prenatal care. The PSAs will appear on Univision, the leading Spanish language media company
serving the growing Latino population in the United States.
“The implications are that childhood asthma and obesity prevention efforts must begin early in
life. Furthermore, if untreated, many of these conditions can persist throughout one’s life,” said
James Howatt, M.D., chief medical officer of Molina Healthcare. “Knowledge about these
conditions is particularly important among the Latino community, where prevalence and risk
factors about these conditions have been high. We are pleased to partner with Todobebé in
delivering these important messages to families across the country.”
Starring in the PSAs is Viva la Familia de Todobebé’s TV co-host, Jeannette Kaplun, who is also
the Todobebé co-founder, author and parenting expert. Todobebé will also promote the
important health content through its digital properties reaching millions of parents globally.
“Our collaboration with Molina Healthcare is part of our ongoing efforts to work with our media
partners, and key academic, health, and advocacy organizations to improve access to trusted
content among Spanish speaking mothers responsible for the health and well being of their
children and families,” said Cynthia Nelson, Todobebé’s Chief Operating Officer.
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2. • Research has shown that Hispanics are twice as more likely
to use an outpatient clinic, such as the emergency room, for asthma visits rather than their
primary care physician’s office.
• Latest studies have revealed that 1 out of 5 preschoolers in the U.S. are obese, which is
found most commonly among American Indian, Hispanic and African-American
children.
• Hispanic mothers are 2.3 times more likely to begin prenatal care in the third trimester or
not receive prenatal care at all compared to non-Hispanic white mothers.
About Todobebe, Inc.
Founded in 1999, Todobebé, Inc is a global media company dedicated to the adventures of
parenting. Its core branded properties include "Todobebé" or "All things Baby", and "Viva La
Familia" or "Hooray for Family", and provide the best in family entertainment and expert advice
to millions of Spanish speakers worldwide through proprietary national broadcast TV formats
and libraries, radio content, digital community and content properties, promotions, consumer
research, and licensing. Over the last decade, the company has pioneered 360 degree branded
entertainment opportunities for Fortune 100 consumer advertisers and produced over 150
episodes and hundreds of short form packages, including top rated prime time specials, and
Emmy nominated weekly daytime shows dedicated to the parenting/family genre. Broadcast
partners have spanned U.S., Mexico, Colombia, and Central America and included Univision,
Televisa, Caracol, Albavision, and Telemundo-NBC. Its parenting website properties are the
leading destination worldwide for Spanish speakers expecting and raising children 0 to 5 years
old.
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About Molina Healthcare, Inc.
Molina Healthcare, Inc. (NYSE: MOH) is a multi-state managed care organization that arranges
for the delivery of healthcare services to persons eligible for Medicaid, Medicare, and other
government-sponsored programs for low-income families and individuals. Molina Healthcare’s
ten licensed health plan subsidiaries in California, Florida, Michigan, Missouri, Nevada, New
Mexico, Ohio, Texas, Utah and Washington currently serve approximately 1.3 million members.
More information about Molina Healthcare can be obtained at www.molinahealthcare.com.
