LinkedIn Overview for ABWA

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  • “ Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook.  Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description. “ Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average).  Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate. “ Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average).  Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description. “ Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.  
  • The minimum ~ Current title, company and contact info ~ Contact info won’t be displayed automatically… but if they email you… ~ Recommendations ~ Connection ~ Professional headshot ~ LINKS to your website, your blog… your other social networks
  • Resume Detailed Summary… but NOT too detailed, people won’t read more than a few lines. Accurate Company Names LinkedIn suggested contacts by your profile…
  • The more complete – the easier it is to connect! Interests Humanize – it gives you an opening for a discussion with someone… a reason to call, besides asking for business Groups Connect & Network
  • There are only 10 apps on LinkedIn… you can pick two or three that really enhance your profile
  • So, why would anyone care about stuff like your travel? Do you go to conferences? Do you make sales calls in other areas of the state, country, world? Your contact may be at a conference and this is a way to know that. Blogs & presentations reinforce your personal ‘expert’ brand.
  • Look for the “IN” symbol to know they are already on LinkedIn
  • LinkedIn Overview for ABWA

    1. 1. Are you…
    2. 2. Things that WON’T enhance your professional image <ul><li>&quot;hate my job!! i want to tell my bosses how dumb they are and how meaningless this job is, then quit, and be happy!“ </li></ul><ul><li>&quot;So my job was to test all the food at the new restaurant, can I just say, ughew. I'm going to taco bell then twistee treat.“ </li></ul><ul><li>&quot;Workin... This job sucks worse then the economy!“ </li></ul><ul><li>&quot;I'm going to work! Walmart! Must find better job! I hate it when chicks there have a deeper voice than me and refer to me as foo!“ </li></ul><ul><li>&quot;Also I'm really bummed that I'm working today, i asked off so i could study but my boss is a ******* **** ***** ***** who can't read.“ </li></ul><ul><li>&quot;Huh, with my boss on twitter, maaaybe I should take down that sexy picture of her... but her reaction will be priceless!“ </li></ul><ul><li>~ Paul Wilson, Top 10 Tweets to Get You Fired </li></ul>
    3. 3. Things that will enhance your professional image <ul><li>Networking </li></ul><ul><li>Helping Colleagues </li></ul><ul><li>Providing Useful Information </li></ul><ul><li>Connecting Professionals </li></ul><ul><li>Being a *CENTER* of Influence </li></ul><ul><li>In-person & Online </li></ul>
    4. 4. Things that will enhance your professional image <ul><li>Good presence on the web </li></ul>
    5. 5. Who is on LinkedIn? Over 60 million of your colleagues
    6. 6. <ul><li>57% male / 43% female </li></ul><ul><li>Avg income of $89,000 </li></ul><ul><li>Joined for networking, job searching, business development </li></ul><ul><li>Interested in news, employment sports and politics </li></ul><ul><li>Own more electronic gadgets than other social networkers – digital cameras, HDTV, DVR, Blu-ray </li></ul><ul><li>http://bit.ly/9JwDp </li></ul>
    7. 7. <ul><li>4 Types of LinkedIn Users </li></ul><ul><li>Savvy Networkers </li></ul><ul><li>Senior Executives </li></ul><ul><li>Late Adopters </li></ul><ul><li>Exploring Options </li></ul><ul><li>http://bit.ly/PNuAT </li></ul>
    8. 8. The Basics MUST haves for your profile
    9. 9. Complete & Accurate Info
    10. 10. This is Your New Resume
    11. 11. A *little* Personal
    12. 12. The Cool Extras “ 10 Apps”
    13. 14. Building Your Network So, you can make the most of it…
    14. 15. Importing Contacts
    15. 16. Importing Contacts
    16. 17. Colleagues & Classmates
    17. 18. Searching for Contacts
    18. 19. Groups / Discussions
    19. 20. Discussions
    20. 21. Discussions
    21. 22. Jobs
    22. 23. Job Search Tips
    23. 24. Sample Search
    24. 25. Sample Search
    25. 26. Success Stories For more LinkedIn job hunters success stories: http://bit.ly/GjObg
    26. 27. Upgrade
    27. 28. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.LinkedIn.com/in/CyndeeWoolley </li></ul>

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