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Building Brand [You]


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Your brand is a summary of every customer’s experience with you and his or her emotional reaction to that experience.

If you don't have a clear idea of your brand and the value it offers, you run the real risk that other people will shape your brand into something you don't want to be.

Take the time to Build Brand [You].

Published in: Career, Business, Education
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Building Brand [You]

  1. 1. Page 1 of 5Copyright 2013-C2 Communications, LLC.Be relevant.Or, be replaceableStandout from therest of the crowd withby building theright personal brand.Be [You][Cyndee Woolley, APR](239)571-3174 | |
  2. 2. Page 2 of 5Copyright 2013-C2 Communications, LLCYour brand is a reflection of every experience aperson expects of you, through all senses.You are Brand [You]Building your personal brand is about living as the person that you want to be andexpressing that [YOU] authentically, intentionally, consistently and confidently –through every way possible.It isnt about living up to someone elses expectations of you or about setting safety netsfor what you “might” want to have someday. It is about setting the direction in your ownlife so that you can confidently look at yourself in the mirror each morning, knowingpeople are seeing you for exactly who you choose to be.Express your brand clearly & confidentlyCrafting Key Messages1) You are an influencer or [You]topia2) Establish Credibility with your top five accomplishments3) Relevance and "What is in it for me" (WiiFM) through your Benefits Statements4) Your Brand Value5) What action would you like people to take?You are an influencer or [You]topia[You]topia is a clear vision of your ideal future. Simply knowing where you want to bein your life allows you to take a first step in establishing your influence. People will eitherjump on board or get out of your way.Write your [You]topia below:________________________________________________________________
  3. 3. Page 3 of 5Copyright 2013-C2 Communications, LLCEstablish Credibility with your Top Five AccomplishmentsChances are, youve met that idealist who has plans to save the world, but cant seemto find his elbow to save his life. Unfortunately, these crack-pots mess it up for the restof us with credible dreams and goals. Use your accomplishments to establish yourcredibility.Write a summary statement of your top five accomplishments below:________________________________________________________________Relevance and "What is in it for me" (WiiFM) through your Benefits StatementsThe third key message you should prepare is crafted around the most important personin the world -- ME! Translate your goal and accomplishments into a message that helpsothers understand why it is important for “me” to know.Write your summary benefits statement below:________________________________________________________________Your Brand Value StatementOften the “value” discussion for consultants centers around what is the right rate tocharge clients. Value is rarely about money. Think about what value you bring to arelationship in terms of being a resource that saves time, money, and frustration.Write your Brand Value Statement below:________________________________________________________________What action would you like people to take?This is perhaps the most often overlooked key message in professional development.What action would you like people to take when they meet you? Should they sign up foryour blog or email? Should they hire you as a consultant? Perhaps they should pledgesupport to a cause you advocate?Many professionals fail to close the deal because they fail to ask for the close. The timeto direct someone to take action is precisely when you have that person’s attention.Write your action step below:________________________________________________________________
  4. 4. Page 4 of 5Copyright 2013-C2 Communications, LLCGet honest & actionable feedbackListen & Take ActionPick three to five of your best friends, customers, or colleagues and invite them out tolunch. Then ask them: What kind of image do I project?o Tell me more… What do you think I do best?o Tell me more... Who do you think my best customer is?o Tell me more... Is there anything that you think I need to work on?o Tell me more...Is this the [You] that you want to be?________________________________________________________________What is one positive characteristic they would describe that you want to maintain /enhance?________________________________________________________________What is one negative characteristic they might describe that you need to work on?________________________________________________________________Processing Issues with your Brain TrustProcessing issues or opportunities can be distilled into a lunchtime conversation or lessif you take the time to organize your thoughts. Cut through the clutter and prepare foraction after you make a decision.1) What is the core problem or opportunity and why is this important to you?2) What are the contributing factors in terms of budget, job structure, time,resources?3) What are three options you could take?a. Do nothing and let the problem/opportunity resolve itselfb. Do something to mitigate the problem/capitalize on the opportunity withminimal resourcesc. Commit yourself and all available resources to this4) What are the most significant risks/rewards?5) What is your next follow-up action step?
  5. 5. Page 5 of 5Copyright 2013-C2 Communications, LLC[Feedback]StronglyAgree NeutralStronglyDisagreeOverall this presentation met myexpectations and provided me withinformation I can use today:1 2 3 4 5Overall I would recommend thisspeaker to a colleague:1 2 3 4 5The speakers presentation skills wereengaging:1 2 3 4 5The speaker had relevant knowledgeand expertise:1 2 3 4 5The speaker came prepared for thepresentation:1 2 3 4 5Tell me more...________________________________________________________________________________________________________________________________Name:Company:Address:Phone:Email:__ Please include me in email updates about Building Brand [You].__ Please contact me regarding a training / consulting opportunity.Return during presentation or via mail:Cyndee Woolley, C2 Communications, 361 14th Street NE, Naples, FL 34120