#1. Experiment with BIG product visuals that dominate the page…
This can help entice users and persuade them to buy.
#2. Or you can place helpful and beautiful product videos…
to educate customers & nudge them towards a purchase decision.
Compare Single-step Checkout
with Multi-step Checkout
speeds up the
You can try out this
kind of checkout,
if there isn’t too much
complexity in the
#4. You can also try breaking the process into steps…
If there are too many form fields, this option can provide better UX.
Experiment with pricing and
#5. Play with ending prices – .95, .97 or .99 have different psychological
Instead of sticking to .99, try different figures according to product and
#6. Try offering free, no-credit-card-required trials…
For new online ventures trying to gain traction, this option is worth a shot.
#7. Highlight special discounts the users can get through promo codes…
By this simple tweak, you can turn dithering customers into buyers.
#8. Emphasize free shipping and other advantages for purchases above
Customers tend to shop more if it means more discount or free shipping.
#9. Spotlight seasonal or festival discounts for limited period… and ride the
waves of celebration shopping mood.
#10. Launch attractive limited period offers… and entice users to make quick
Try making things extremely
easy for your customers
#11. Allow people visiting your website to shop and checkout as a Guest...
This may help decrease the number of people bouncing off at the last step.
#12. Save carts and send
reminding users to
#13. Try offering Express Checkout to registered users…
The ease of transaction may turn one-time buyers into regular customers!
Take and test steps to boost
trustworthiness of your site
seals or badges at
#15. Encourage customer reviews – users are more likely to buy what
others have liked and approved of.
And yes, of course you don’t need to try out all the
Perhaps you already practice many of the points.
But, testing select ideas against
your existing system can throw
up surprising results.
with the ones
that are most
And you will
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