How We Talk about Media Refusal: Popular Frames for Understanding Resistance to Social Media Platforms in Everyday Life - Laura Portwood-Stacer
@lportwoodstacer #Fw13 #a1 HOW WE TALK ABOUT MEDIA REFUSAL POPULAR FRAMES FOR UNDERSTANDING RESISTANCE TO SOCIAL MEDIA PLATFORMS IN EVERYDAY LIFE LAURA PORTWOOD-‐STACER NEW YORK UNIVERSITY
WHAT IS MEDIA REFUSAL? Ac#ve and conscious disavowal of a media technology, pla7orm, or brand A choice not to par#cipate in a par#cular mode of communica#on Non-‐use + resistant mo/va/on = refusal
twiFer.com/Quit_FB_Info WHERE ARE DISCOURSES OF MEDIA REFUSAL? Everyday conversa#on Journalis#c coverage (newspapers, magazines, blogs) Within social media pla7orms themselves
huﬃngtonpost.com/2013/01/04/quiZng-‐facebook_n_2410071.html MANY POSSIBLE FRAMES FOR MEDIA REFUSAL No single frame will explain every individual instance of refusal Some frames seem to be preferred in popular discourse How do these frames guide us in making sense of resistance to social media? Why these frames?
techaddic`on.ca/video_game_addic`on_treatment.html “ADDICTION” Refusal is oﬀered as a technique for resis#ng media addic#on Abs#nence is presented as an individualized solu#on to user pathology (like drug use) Experts can help; don’t stop consuming – consume diﬀerently!
na`onaldayofunplugging.com ASCETICISM Refusal is oﬀered as an ethical technique for improving the self Abs#nence is a means of personal and cultural puriﬁca#on Surveil, scru#nize, and control yourself!
“PRODUCTIVITY” Social media par#cipa#on is framed as a distrac#on from produc#ve pursuits Refusal allows one to make “beSer” use of one’s #me, engaged in remunera#ve or crea#ve labor What kinds of produc#vity does this frame conceal?
quicacebookday.com ACTIVISM Refusal can be a kind of “propaganda by deed” (anarchist tac#c) An#-‐consump#on as ac#vism relies on a shared understanding of the poli#cal and ethical mo#va#ons behind refusal If people don’t know why you’re refusing, is refusal eﬀec#ve as ac#vism?
FURTHER READING FLOW TV (online) “How we talk about media refusal, part 1: Addic#on” “How we talk about media refusal, part 2: Asce#cism” “How we talk about media refusal, part 3: Aesthe#cs” NEW MEDIA & SOCIETY “Media refusal and conspicuous non-‐consump#on: The performa#ve and poli#cal dimensions of Facebook absten#on”