@lportwoodstacer	  	  #Fw13	  	  #a1	      HOW	  WE	  TALK	  ABOUT	  MEDIA	  REFUSAL	                                     ...
WHAT	  IS	  MEDIA	  REFUSAL?	                Ac#ve	  and	  conscious	  disavowal	  of	  a	  media	  technology,	  pla7orm,...
twiFer.com/Quit_FB_Info	  WHERE	  ARE	  DISCOURSES	  OF	  MEDIA	  REFUSAL?	                                               ...
huffingtonpost.com/2013/01/04/quiZng-­‐facebook_n_2410071.html	    MANY	  POSSIBLE	  FRAMES	  FOR	  MEDIA	  REFUSAL	        ...
techaddic`on.ca/video_game_addic`on_treatment.html	  “ADDICTION”	                                          Refusal	  is	  ...
na`onaldayofunplugging.com	  ASCETICISM	                   Refusal	  is	  offered	  as	  an	  ethical	  technique	  for	  i...
“PRODUCTIVITY”	                              Social	  media	  par#cipa#on	  is	  framed	  as	  a	  distrac#on	  from	  pro...
quicacebookday.com	  ACTIVISM	                                         Refusal	  can	  be	  a	  kind	  of	  “propaganda	  ...
FURTHER	  READING	  	  FLOW	  TV	  (online)	  “How	  we	  talk	  about	  media	  refusal,	  part	  1:	  Addic#on”	  “How	 ...
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How We Talk about Media Refusal: Popular Frames for Understanding Resistance to Social Media Platforms in Everyday Life - Laura Portwood-Stacer

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How We Talk about Media Refusal: Popular Frames for Understanding Resistance to Social Media Platforms in Everyday Life - Laura Portwood-Stacer

  1. 1. @lportwoodstacer    #Fw13    #a1   HOW  WE  TALK  ABOUT  MEDIA  REFUSAL      POPULAR  FRAMES  FOR  UNDERSTANDING   RESISTANCE  TO  SOCIAL  MEDIA  PLATFORMS   IN  EVERYDAY  LIFE   LAURA  PORTWOOD-­‐STACER   NEW  YORK  UNIVERSITY  
  2. 2. WHAT  IS  MEDIA  REFUSAL?   Ac#ve  and  conscious  disavowal  of  a  media  technology,  pla7orm,  or  brand   A  choice  not  to  par#cipate  in  a  par#cular  mode  of  communica#on   Non-­‐use  +  resistant  mo/va/on  =  refusal  
  3. 3. twiFer.com/Quit_FB_Info  WHERE  ARE  DISCOURSES  OF  MEDIA  REFUSAL?   Everyday  conversa#on   Journalis#c  coverage  (newspapers,  magazines,  blogs)   Within  social  media  pla7orms  themselves  
  4. 4. huffingtonpost.com/2013/01/04/quiZng-­‐facebook_n_2410071.html   MANY  POSSIBLE  FRAMES  FOR  MEDIA  REFUSAL   No  single  frame  will  explain  every  individual  instance  of  refusal   Some  frames  seem  to  be  preferred  in  popular  discourse  How  do  these  frames  guide  us  in  making  sense  of  resistance  to  social  media?  Why  these  frames?  
  5. 5. techaddic`on.ca/video_game_addic`on_treatment.html  “ADDICTION”   Refusal  is  offered  as  a  technique  for  resis#ng  media  addic#on   Abs#nence  is  presented  as  an  individualized  solu#on  to  user  pathology  (like  drug  use)   Experts  can  help;  don’t  stop  consuming  –  consume  differently!  
  6. 6. na`onaldayofunplugging.com  ASCETICISM   Refusal  is  offered  as  an  ethical  technique  for  improving  the  self   Abs#nence  is  a  means  of  personal  and  cultural  purifica#on   Surveil,  scru#nize,  and  control  yourself!  
  7. 7. “PRODUCTIVITY”   Social  media  par#cipa#on  is  framed  as  a  distrac#on  from  produc#ve  pursuits  Refusal  allows  one  to  make  “beSer”  use  of  one’s  #me,  engaged  in  remunera#ve  or  crea#ve  labor   What  kinds  of  produc#vity  does  this  frame  conceal?  
  8. 8. quicacebookday.com  ACTIVISM   Refusal  can  be  a  kind  of  “propaganda  by  deed”  (anarchist  tac#c)   An#-­‐consump#on  as  ac#vism  relies  on  a  shared  understanding  of  the  poli#cal  and  ethical   mo#va#ons  behind  refusal   If  people  don’t  know  why  you’re  refusing,  is  refusal  effec#ve  as  ac#vism?  
  9. 9. FURTHER  READING    FLOW  TV  (online)  “How  we  talk  about  media  refusal,  part  1:  Addic#on”  “How  we  talk  about  media  refusal,  part  2:  Asce#cism”  “How  we  talk  about  media  refusal,  part  3:  Aesthe#cs”    NEW  MEDIA  &  SOCIETY  “Media  refusal  and  conspicuous  non-­‐consump#on:  The  performa#ve  and  poli#cal  dimensions  of  Facebook  absten#on”  

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