Online Start-upWhat you should think about before opening day. Carmen Krupar, President Cybervise - Cincinnati
5 Tasks to Keep in Mind• Build your network before you need it.• Branding - Who will you be?• Careful where you Delegate• Where’s the Trafﬁc?• Prepare for Success.
Build your network before you need it.• Social Networks • Friends, Followers, Connections • Start following your potential customers • LinkedIn - be careful!• Email addresses• Distribution Partners - emails? blogs? their networks?
Do the MathAverage Purchase = ?How many sales ?Assume a conversion rate of 2-10%= How big does your network need to be
Example - E-commerceAverage Sale = $75.00Advertising Budget for Launch = $2000Day One Sales = 2727 is 2% = 1350 visitors to your site1350 is 2% = 67,500 Connections
Items you may need on hand • Good Logo - many sizes • Email Blast Template • Any downloaded documents • Twitter Background • Twitter/Favicon Icon • Facebook Welcome Page • Blog Template
Careful where you Delegate• This means partners, employees, vendors • Domain name registry • Web hosting contact • Logins for everything - Web Admin Portal • Company Facebook page • LinkedIn Admin • Twitter Address
Where’s the Trafﬁc?• 100,000 websites everyday• Search Trafﬁc or SEO • 6 weeks to 6 months to get indexed • 6 months to 1 year - non-branded keywords• Need a backup plan = Budget