Online Startups - Dayton

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Carmen Krupar's presentation at the Idea Factory in Dayton, Ohio on What Online Startups should know before opening day of their business.

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  • Online Startups - Dayton

    1. 1. Online Start-upWhat you should think about before opening day. Carmen Krupar, President Cybervise - Cincinnati
    2. 2. 5 Tasks to Keep in Mind• Build your network before you need it.• Branding - Who will you be?• Careful where you Delegate• Where’s the Traffic?• Prepare for Success.
    3. 3. Build your network before you need it.• Social Networks • Friends, Followers, Connections • Start following your potential customers • LinkedIn - be careful!• Email addresses• Distribution Partners - emails? blogs? their networks?
    4. 4. Do the MathAverage Purchase = ?How many sales ?Assume a conversion rate of 2-10%= How big does your network need to be
    5. 5. Example - E-commerceAverage Sale = $75.00Advertising Budget for Launch = $2000Day One Sales = 2727 is 2% = 1350 visitors to your site1350 is 2% = 67,500 Connections
    6. 6. Branding - Who will you be?
    7. 7. Items you may need on hand • Good Logo - many sizes • Email Blast Template • Any downloaded documents • Twitter Background • Twitter/Favicon Icon • Facebook Welcome Page • Blog Template
    8. 8. Careful where you Delegate• This means partners, employees, vendors • Domain name registry • Web hosting contact • Logins for everything - Web Admin Portal • Company Facebook page • LinkedIn Admin • Twitter Address
    9. 9. Where’s the Traffic?• 100,000 websites everyday• Search Traffic or SEO • 6 weeks to 6 months to get indexed • 6 months to 1 year - non-branded keywords• Need a backup plan = Budget
    10. 10. Prepare for Success
    11. 11. Prepare for Success• Inventory on hand?• Office hours?• Who will answer the phone?• Who will respond to web inquiries?• Where will they go?• Automation!!!!
    12. 12. Thank you! Questions? Carmen Krupar, President Cybervise - Cincinnaticarmen@cyberviselimited.com www.cyberviselimited.com 513-351-6710

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