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Smart n' Secure - SnS


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Smart n' Secure - SnS

  1. 1. SnS Sales Presentation for Mobile Game Industry
  2. 2. The Trend Video, audio, game and software is going mobile. Everything is getting smaller.
  3. 3. <ul><li>Ecosystem </li></ul>Consumers benefit by being able to buy and Play high-quality games within the ecosystem. When mobile game companies are assured that their games will not be illegally copied, they release their games on “preload” media.
  4. 4. Content protection is the missing piece for building the ecosystem for mobile games .
  5. 5. Game With SnS, end users can enjoy quality game on mobile phones.
  6. 6. <ul><li>Recent research estimated that total losses </li></ul><ul><li>from video piracy in 2005 were $6.1 billion , </li></ul><ul><li>including: </li></ul><ul><li>DVD counterfeiting by “mass piracy” </li></ul><ul><li>illegal online file-downloading </li></ul><ul><li>“ illegal copying” ** </li></ul><ul><li>** “ Illegal copying” means making illegal </li></ul><ul><li>copies for self or receiving illegal copies from </li></ul><ul><li>friends of a legitimate VHS/DVD/VCD. </li></ul>Video Piracy Losses Software/Game Piracy Losses
  7. 7. <ul><li>With the protection of SnS , you can </li></ul><ul><ul><li>Avoid piracy. </li></ul></ul><ul><ul><li>Prevent revenue losses. </li></ul></ul><ul><ul><li>Gain profits. </li></ul></ul>
  8. 8. Business Model Mobile Game Companies Windows Mobile Symbian Consumers (End Users) Feature Phones
  9. 9. How SnS works for mobile games? Step 1 <ul><ul><li>Insert the card with games into the </li></ul></ul><ul><ul><li>PDA/Mobile Phones </li></ul></ul>
  10. 10. SnS Engine SnS Engine How SnS works for mobile games? Step 2 SnS Engine is embedded inside the card’s firmware and mobile game’s source code. SnS Engine performs authentication to ensure the card is legitimate.
  11. 11. Let the fun begin! How SnS works for mobile games? Step 3
  12. 12. <ul><li>Copy the game </li></ul><ul><li>from the SnS card. </li></ul>How SnS stops illegal game copying? Scenario 1 The copied game won’t work on PDA/Mobile Phones . <ul><li>to another regular card (non-SnS card) </li></ul>Copy Run
  13. 13. <ul><li>Copy the game </li></ul><ul><li>from the original </li></ul><ul><li>SnS card. </li></ul>How SnS stops illegal copying? Scenario 2 The copied game won’t work on PDA/Mobile Phones . <ul><li>to another empty SnS card </li></ul>Copy Run
  14. 14. Conclusion <ul><li>If you want to distribute your mobile games using memory card , </li></ul><ul><li>you need </li></ul><ul><li>content protection . </li></ul>You Need SnS! Therefore……
  15. 15. Thank You Taiwan ATP Electronics, Inc. 10F, No. 185, Tiding Blvd. Sec. 2 Neihu, Taipei Taiwan [email_address] USA ATP Electroincs Inc. 750 North Mary Ave. Sunnyvale, CA 94085 USA [email_address] China ATP Electronics, Inc. B102, #518 Bibo Rd. Zhangjiang High-Tech Park Pudong, Shanghai China 201203 [email_address]