So how does BlueIQ approach Social Software adoption at IBM? We have quickly realized that a tooling centric approach is doomed for failure. Rather we have taken an approach focusing on every day tasks by role. For example Technical Professionals have different tasks every day than Sales folks. So we started out by embedding the Social Software tools into their daily tasks to make them easier. We also want to make it very easy to get started by providing success stories, best practices and enablement material in a variety of forms (for example Symphony files, mp3 recordings, video recordings or live enablement sessions) Then we are working very hard on getting the word out through our various communication channels. The more people know about the benefits of social software adoption (and the more often they hear it) the more likely they are to pick up some tasks. We are using a group of early adopters to drive adoption from the bottom up. Sometimes it is just so much more effective to watch a colleague get a result much quicker than you would be able to – and that may be all it takes to get people interested. But we have also found that driving through the management chain is critically important. We found that both “at the bottom” as well as in the Executive ranks the benefits are quite well understood. It is with first line and middle managers where sometimes there is still wide spread scepticism – something we are trying to address this year with specific enablement for managers. And finally we are working with various groups (e.g. the CIO office) on embedding social software capabilities directly into some of the tools that people use every day.
One of the cornerstones and a big reason for BlueIQ's success is the BlueIQ Ambassador program. Naturally with a goal of transforming SWG and IBM a team of just 8 people (including the manager) would be hard pressed to succeed. So we quickly realized that we needed more folks who were going to help us. This brought on the BlueIQ Ambassador program. This is a volunteer community of evangelists who are passionate about Social Software. Note that it is not necessary to be an expert in social software initially – all that is required to join is a sense of curiosity and a willingness to learn about social software – and hopefully later a willingness to evangelize with your peers. Once you are a BlueIQ Ambassador (and if you are not and listening to this podcast / video / conference call I would strongly encourage you to sign up) you will be in an elite group of passionate people who are living social software every day and are educating other IBMers about their own adoption of social software and the benefits they received.
Ibm & social media m schrader
IBM Social Media (Guidelines) Evolution, Theorie & Praxis
Collaboration is an IBM wide Priority. Oder: Von oben gewollt “We know that our integrated business model – from the way we design and deliver our systems and solutions to how we transform our end-to-end business processes – demands that we work together collaboratively . Every time we work as a team, execution improves.... making our culture even more collaborative, in support of delivering client value as we strive to build a Smarter Planet.” Sam Palmisano, IBM Chairman, President and Chief Executive Officer 19 July 2010 Second-Quarter 2010 Results
<ul><li>Weltweites Programm um Mitarbeitern, Teams und Bereichen die Nutzung von Social Software näher zu bringen
Ziel: Steigerung der individuellen-, der Team- und der Organisations-Produktivität </li><ul><li>Im Vertrieb heißt dies dann schnell Steigerung der Vertriebs- & Kunden Zufriedenheit </li></ul><li>Implementierung nach Innen und auch außerhalb der firewall </li></ul>Aber wie umsetzen??? -> BlueIQ
IBM rief BlueIQ ins Leben, um Social Software strategisch auszurollen <ul><li>best practices identifizieren, use cases und Werkzeuge – rollenbasiert, aufgabenbasiert
Einen einfachen Start ermöglichen </li><ul><li>Einfaches Loslegen
Werkzeuge, Schulungsmaterialien, best practices zur Verfügung stellen </li></ul><li>Erfolge aufzeigen </li><ul><li>Im Hinblick auf die Vision
Erfolgsgeschichten erzählen </li></ul><li>“ Early” adopter finden </li><ul><li>Grassroots evangelism etablieren </li></ul><li>das Management ausbilden und hinter das Projekt bringen
Ernennung von BlueIQ Ambassadors <ul><li>A BlueIQ Ambassador is an IBMer who is passionate, and wants to learn more, about Social Software (Awareness, Usage, Adoption)
Spends time educating other IBMers about their own adoption of social software
Has joined the Ambassadors community to help drive the adoption of social software at IBM </li></ul>...in 50+ Countries ...from every IBM Business Unit *) 1600+ BlueIQ Ambassadors...
BlueIQ vs. ROI We compared degree of involvement in the BlueIQ program with a variety of productivity measures and found a positive correlation; that is, the greater the involvement with the BlueIQ program, the more value respondents gained from social software Source: 2Q11 BlueIQ Team Impact Survey <ul>BlueIQ Ambassadors say ... </ul><ul><li>30% more likely to feel equipped to evangelize with peers
25% more likely to evangelize to managers </li></ul><ul><li>20% more likely to collaborate efficiently
35% more likely to re-use assets </li></ul><ul><li>25% report increased productivity and faster response to customers
more likely to report increased customer satisfaction and sales </li></ul>
Social Software Adoption by IBM SWG Sales – YTY Growth <ul><li>Growth in BlueIQ enablement
Continued adoption through BlueIQ ambassadors and Community Builders
Local executive support </li></ul>Based on usage of major intranet social software tools such as IBM Connection, Forum, WikiCentral, etc.. Observed across 16K individuals in all software sales roles in S&D. 2009 data is for the entire year and 2010 data is as of end of 3Q10.