WordLift brings the power of Artificial Intelligence
to help you produce richer content and organize it around your audience.

“If our role as journalists is to help
communities better organize
their knowledge and themselves,
then it is apparent that we are in
the service business and that we
must draw on many tools,
including content, and place value
on the relationships we build with
members of our communities,
which will also take many forms.
Thus we are in the relationship
business.” -- Jeff Jarvis

Connected
Computers
10K
1987
Connected
Web Pages
38T
2013
Connected
Data
29B
2015

“Organize
Internet Knowledge
in
Digital Libraries”

Problema:
Me, Myself & the Web
+ autorevolezza dei contenuti
+ engagement con il proprio audience
+ reputazione e visibilità
Interagire e collegarsi con la propria tribù in un mare
di contenuti è sempre più difficile
Problem:
Me, Myself & the Web
+ Content authority
+ Audience engagement
+ Reputation and visibility
Connecting and interacting with your own tribe is
harder with the increasing amount of content online

Solution:
New Organization and Quality
of Content

Organizing Knowledge
Interactivity
Engagement
Community
What
Who
Where
When
● Making editorial
decisions about what
connects to what and
why
● Providing a context and
analysis of the facts
● Invite others to explore
and discover
● Publish interoperable
datasets that follows the
linked data principles
This slide is deliberately inspired by “Thinking Outside the Search Box”:
http://www.slideshare.net/TheMediaConsortium/aron-pilhofer

1 2 3
Values
Data ownership
Data is owned by those who
produce it.
WordLift organizes your website and
creates the metadata necessary to
monetize your content. You can
choose the type of licence to attach
to the data created using WordLift.
Open Source
We build technologies together.
WordLift’s technology is Open
Source, to allow you the maximum
freedom developing and growing
your project (no vendor lock-in).
Interoperability
The Web must be and stay open.
The economic value of individual
knowledge is linked on its openness.
WordLift publishes contents
according to open web standards.

InsideOut10, the innovation company behind WordLift, develops technological
and communication solutions, with a focus on CMS, Semantic Technologies, and
Digital Communication Strategies.
The Company

Company Area Analogies Differences
Content Creation
Content Marketing
Semantic Tech
Editorial Support
Custom DataSets
14 lingue
Content Creation
Content Marketing
Vertical Market
Dataset
Custom Dataset
Content Marketing
Content
Recommendation
Data Ownership
Content Marketing
Content
Recommendation
Data
Interlinking
Content Optimization SEO Optimization
Schema.org
Onsite linking
The Competition

First-to-Market
(Content Organization)
WordLift is first-to-market following
a content organization approach,
providing writers full ownership over
their metadata, which can be now
monetized.
Technology
(State of the Art)
WordLift provides bloggers,
editorial teams and
enterprises of any size with
a set of advanced Web
publishing technologies
(AI, NLP & Search.)
Process Innovation
(Linked Data Publishing)
WordLift introduces a new process to
create and optimize web content,
similar to the innovation brought a few
years ago by SEO best practices.
1 2 3
Competitive Advantages

Blogger Editorial Team Enterprise
What We Have Learned From the Testing
(Web KPIs | BEFORE & AFTER)
251.70%
Sessions
29.32%
Pages / Session
298.26%
Sessions
245.27%
Users
52.21%
Avg. Session Duration
512.61%
Users
159.59%
Pageviews
8.5%
Pageviews
264.39%
Pageviews
CLOSED
BETA

CLOSED
BETA

Building Publisher Awareness
What are the Concepts We Care
the Most? Why?
Semantic tagging in general
requires the publisher to make
editorial decisions.
This has created for Greenpeace
Italy a new level of
self-awareness of the
relationship between the
organization, the concepts
they use to classify their
contents and their audiences.

© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.
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© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.
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”I will build a motor
car for the great
multitude.
It will be so low in
price that no man
will be unable to
own one." -- Henry Ford

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for Everyone
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The development of WordLift is on GitHub
The plugin is available on WordPress.org
https://wordlift.io