WordLiftBeyond the limits of languages     IKS for WordPress
stefan weitz // all things d    “WE’RE TRYING TO  INFUSE THIS IDEA OF   EMOTION INTO THE   DECISION ENGINE”               ...
WHAT IS A LANGUAGE?Theory iN
Symbolic, information is stored in the form of a code or symbol Resides in the mind of people, NOT in words Governed by ru...
Theory iN               USERWORD                  THING    (SYMBOL)          (REFERENT)                           ogden-ri...
1                 2     Phonology           Syntax“I did not object to “R U at Home?”     the object”                     ...
Theory iN                                                                                               The Symbolic WebPr...
WHAT IS THE SEMANTIC                    WEB?Theory iN
WEB 1.0                         Language        Site Name                                    Links        in-text        k...
2011              WEB 3.0Theory iN
2011              WEB 3.0Theory iN
Companies &                                            Organizations       2011            Places                         ...
4 CONTINENTS                                                           23 COUNTRIES                                       ...
1                 2                        3                          4    Empowering        Strengthening             “On...
Microdata Tagging Content Marketing                                                      for Search Engines Optimization1....
david riccitelli // InSideOut10             andrea volpini // InSideOut10                                  GRAZIE!
CREDITSthis presentation is the result of many inspiring ideas and world-wide famous memes,                               ...
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WordLift - Microdata for WordPress using the Interactive Knowledge Stack (IKS)

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WordLift is an Open Source Plug-in developed by InSideOut10 in partnership with Interact SpA to enrich textual content with HTML Microdata providing search engines with structured information.

Interactive Knowledge Stack (IKS) is an open source community, whose projects are focused on building an open and flexible technology platform for semantically enhanced Content Management Systems (CMS).

WordLift is a result of the IKS Early Adopter Programme that provides grants to help early adopters to evaluate and validate the software.

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WordLift - Microdata for WordPress using the Interactive Knowledge Stack (IKS)

  1. 1. WordLiftBeyond the limits of languages IKS for WordPress
  2. 2. stefan weitz // all things d “WE’RE TRYING TO INFUSE THIS IDEA OF EMOTION INTO THE DECISION ENGINE” Director Stefan WeitzTheory iN
  3. 3. WHAT IS A LANGUAGE?Theory iN
  4. 4. Symbolic, information is stored in the form of a code or symbol Resides in the mind of people, NOT in words Governed by rules - understanding rules help us understand one another LANGUAGETheory iN jerome bruner
  5. 5. Theory iN USERWORD THING (SYMBOL) (REFERENT) ogden-richards
  6. 6. 1 2 Phonology Syntax“I did not object to “R U at Home?” the object” WHAT IS A LANGUAGE 3 Semantics 4 MADE OF? Pragmatism “Panda Mating “Under the hood” Fails”
  7. 7. Theory iN The Symbolic WebProductivity of Search Web Emo 2020-2030 Symbolic Reasoning The Semantic Web Symbolic Augmentation Web 3.0 2010-2020 Reasoning Semantic The Social Web Search The World Wide Web Web 2.0 Natural Language 2000-2010 Web 1.0 Search 1990-2000 The Desktop Tagging PC Era Keyword Search 1980-1990 Files & Folders Databases Amount of Data BEYOND THE LIMITS OF LANGUAGES nova spivack
  8. 8. WHAT IS THE SEMANTIC WEB?Theory iN
  9. 9. WEB 1.0 Language Site Name Links in-text keywordsTheory iN 1998
  10. 10. 2011 WEB 3.0Theory iN
  11. 11. 2011 WEB 3.0Theory iN
  12. 12. Companies & Organizations 2011 Places Relationship People Semantic Domain Events Key Concepts Field Terms WEB 3.0Theory iN
  13. 13. 4 CONTINENTS 23 COUNTRIES 81.156 PEOPLE 12 CULTURESEnel is the largest electricity company in Italy and Spain, the secondlargest listed utility in Europe by installed capacity an the largestprivate operator in Latin America. OUR CLIENT By your Side
  14. 14. 1 2 3 4 Empowering Strengthening “On-The- Open Online the Semantic Ground” Data Presence Domain Presence Sharing- SEO++ - Creation of - Implementing -Open Data- Users Topic-centric eParticipation tools Information - Aggregation and Data Publishing ofclustering Corporate- Integration Silos Curation of contents information (Webwith - Semantic “relevant” fort the core 3.0)Social Graph Design of digital business(FB and Google) environments - Crisis management and - Enabling Data- Interlinking - Creation and Concept-base Social Journalism as a management of the Media Monitoring new mean of Company - Focusing on Geo Social enterprise Thesaurus and Location Based communication - Leveraging SEM Services (Google Maps, investments Bing Maps, Open Map and Augmented Reality gps-driven) WHY SEMANTICS? By your Side
  15. 15. Microdata Tagging Content Marketing for Search Engines Optimization1. WRITING 3. SEO++ 2. ANALYSIS Entity extraction Editorial UI Cross-Site Linking (under development) FROM TEXT TO DATA Practice OUT
  16. 16. david riccitelli // InSideOut10 andrea volpini // InSideOut10 GRAZIE!
  17. 17. CREDITSthis presentation is the result of many inspiring ideas and world-wide famous memes, here is the list: Jerome Bruner, Psychologist - http://en.wikipedia.org/wiki/Jerome_Bruner I.A. Richards, Rhetorician http://en.wikipedia.org/wiki/I._A._Richards C.K. Ogden, Philosopher and outsider http://en.wikipedia.org/wiki/ C._K._Ogden Nova Spivack, Futurologist http://www.novaspivack.com/ Giacomo Balla, Italian Painter http://en.wikipedia.org/wiki/Giacomo_Balla Franti!ek Kupka, Graphic Artist http://en.wikipedia.org/wiki/Franti %C5%A1ek_Kupka Lucio Fontana, Painter and Sculptor http://en.wikipedia.org/wiki/ Lucio_Fontana any idea, graphics or meme belonging to us is available for sharing, copying and re-mixing under creative commons license 3.0

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