IBC Amsterdam - SEPTEMBER 2011                                        Online Music Services                               ...
2            ›   Content Licensing Ownership for West and Central                 Africa            ›   Strong footprint...
3                                             Online Music                                              Services          ...
Monday, September 12, 11
5               Internet access is               booming!             ›   New cables tie West Africa                  clo...
6                 Great Broadband infrastructure       Infrastructure           is a key       driver for the       sustai...
7                 Mobile is on the                 Rise!         source: Informa Telecoms & Media / ADMob via         afro...
6               Mobile payments rapidly gain               ground                           › Mobile is the              ...
7                 Content is…                 ›   New ways to mix and combine existing                      resources are...
Monday, September 12, 11
9               Plug & Play               Value Added                             Video   Editorial                       ...
10               Best User Experience                 › +7.000  devices handled                 › Centralized user profi...
11              Mobile and Web              Accessibility                 › Compliance    with W3C standards             ...
14               Advertising Management                › Integration       with Open X featuring:                    ›  ...
Monday, September 12, 11
2                                       Marketing                                        Format                    1      ...
andrea volpini // InSideOut10                               andrea@insideout.ioMonday, September 12, 11
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One Platform, Millions of Songs

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An overview on Uhuru.fm presented this year for IBC 2011 of our entertaining music platform for African contents to be launched by end of this year.

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One Platform, Millions of Songs

  1. 1. IBC Amsterdam - SEPTEMBER 2011 Online Music Services One Platform Millions of SongsMonday, September 12, 11
  2. 2. 2 › Content Licensing Ownership for West and Central Africa › Strong footprint in the advertising business and a strong partnership with: › Focused on Music Business and Digital Entertainment with over 20 years of experience › Proud partner of RealNetworks and Interact Egypt for VAS technology platform and digital innovationMonday, September 12, 11
  3. 3. 3 Online Music Services One Platform for both Web and Mobile Providing compelling African multimedia services for on-line subscribers in Africa and the rest of the World Content Ingestion Content Delivery Content Management Ad Inventory Monetization Reports & AnalyticsMonday, September 12, 11
  4. 4. Monday, September 12, 11
  5. 5. 5 Internet access is booming! › New cables tie West Africa closer to the Internet › It’s the first of a new wave of investment that will raise the available bandwidth by 2012 › Android Smartphones are bringing Internet in the hands of consumersMonday, September 12, 11
  6. 6. 6 Great Broadband infrastructure Infrastructure is a key driver for the sustainability of the project source: Google Public Data via afrographique.tumblr.com/Monday, September 12, 11
  7. 7. 7 Mobile is on the Rise! source: Informa Telecoms & Media / ADMob via afrographique.tumblr.com/Monday, September 12, 11
  8. 8. 6 Mobile payments rapidly gain ground › Mobile is the predominant tool for communication in the region › Mobile operators are unlocking new potentials with brand new 3G networks › platforms for mobile payments are becoming more and more popularMonday, September 12, 11
  9. 9. 7 Content is… › New ways to mix and combine existing resources are fueling the Content communication › Social Networks are becoming more and more popular › Piracy though has been hitting hard on Ghana music industry › there is a strong need for change › The advertising industry is also looking for new means of communication Monday, September 12, 11
  10. 10. Monday, September 12, 11
  11. 11. 9 Plug & Play Value Added Video Editorial Assets Content Services Mus ic Exter nal Our ive Provid › Managing the entire A rch ers content life-cycle › Pluggable into 3rd parties charging platform › Managing VAS end-to- end from Web to Mobile Mobile & Social Media TV › Providing best content SM Web Site selection from Europe, US and Africa ONline › Streaming over Web TV and Mobile devicesMonday, September 12, 11
  12. 12. 10 Best User Experience › +7.000 devices handled › Centralized user profiling for community services and content personalization › Viral share features and user rating › User-Centered interface design › Ready for Rich Media Client › Powered by Helix TechnologyMonday, September 12, 11
  13. 13. 11 Mobile and Web Accessibility › Compliance with W3C standards › Web Content Accessibility Guidelines › User Agent Accessibility Guidelines › Mobile Web Initiative (Mobile OK) › 3GPP Standard Compliance (Rel 5,6,7,...) › Accessibile to humans...and to machines via RDFa and HTML Microdata › Built on Open SourceMonday, September 12, 11
  14. 14. 14 Advertising Management › Integration with Open X featuring: › Inventory segmentation › Management of multiple target criteria including Geo and Custom variables › Multiple pricing models supported: CPM, CPC, CPA and tenancy › Serve of lucrative Ad formats including video › Integrated with Helix Universal Media Server for Ad-injection using SSPLMonday, September 12, 11
  15. 15. Monday, September 12, 11
  16. 16. 2 Marketing Format 1 Your Valuable Brand Content 3 The 4 ContextMonday, September 12, 11
  17. 17. andrea volpini // InSideOut10 andrea@insideout.ioMonday, September 12, 11

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