Green To The Core

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Brian Fry
Co-Founder & Vice President – Sales and Marketing

Presented at the Cybera/CANARIE National Summit 2009, as part of the session "Green IT: Does it Work?" In this session, leaders from academia, industry and government debated the value proposition of green IT and its potential to contribute to research, business and policy objectives.

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  • When it comes to climate change, everyone is talking about solutions that will take years to deliverWe know how to mitigate a serious source of greenhouse gases, and do so right nowJust by changing our thinking, embracing virtual technologies over physical ones, and by moving our data to the right locations, we can make a 50X improvement in GHG emissionsWe’ve found a really really good solution in our business, matters to us  want it to matter for you tooWe see a solution, feel it creates an obligationI want to be sure to present this information in an effective manner – invite you to listen closely, and to offer suggestions during the panel session for how we can get people acting on this message.
  • Green To The Core

    1. 1. Green to the Core II:The Key Role of the Data Center in Green IT<br />Brian Fry<br />Co-Founder & Vice President – Sales and Marketing<br />(250) 448-2226<br />bfry@rackforce.com<br />
    2. 2. This Matters<br />2<br />
    3. 3. IT is not Green . . . Today<br />“Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.”<br />3<br />International Science Grid<br />
    4. 4. Datacenters Can Drastically Improve Green IT<br />Four Challenges<br />Dirty Power (High Carbon)<br />Datacenter (DC) Efficiency<br />IT Efficiency<br />Resistance to Green IT<br />4<br />
    5. 5. Challenge 1 - Dirty Power<br />5<br />
    6. 6. Challenge 1 – Dirty Power: World Power Sources<br />6<br />Total World Electricity Generation by Fuel (2006)<br />Source: IEA 2008*Other includes solar, wind, combustible renewables, geothermal & waste<br />
    7. 7. Challenge 1 - Dirty Power: Power Source CO2<br />Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006<br />
    8. 8. Dirty Power Problem- CO2 Impact by Power Source<br />8<br />
    9. 9. 10x more CO2 per kWh<br />The Green Locations<br />Challenge 1 - Dirty Power: Understand CO2 by Location<br />9<br />50x more CO2 per kWh<br />40x more CO2 per kWh<br />30x more CO2 per kWh<br />20x more CO2 per kWh<br />
    10. 10. Challenge1 - Dirty Power: Find Green Power Locations<br />10<br />
    11. 11. Challenge 1 – Dirty Power Solutions<br />Locate datacenters near green power sources<br />Hydropower is the best source at this time<br />Combine solar and wind with hydropower for best result<br />Green Result - CO2 reduced by: <br />11<br />10 to 50X<br />
    12. 12. Challenge 2 – Datacenter Efficiency<br />12<br />
    13. 13. Challenge 2 – DC Efficiency: Modular Design<br />13<br />Old Open Inefficient Design<br />New Modular Efficient Design<br />RackForce GigaCenter<br />Efficiency Improvement – 1.3x<br />
    14. 14. Challenge 2 - DC Efficiency: Cold Aisle Containment<br />14<br />Old Open Aisle Design<br />New Enclosed Cold Aisle Design<br />RackForce GigaCenter Cold Aisle<br />Efficiency Improvement – 2x<br />
    15. 15. Challenge 2 - DC Efficiency: Cooling<br />15<br />Free Cooling Chiller Design<br />Old “Always ON” Chiller Design<br />Efficiency Improvement – 2x<br />
    16. 16. Challenge 2 – Data Center Efficiency<br />Modular Design<br />Cold Aisle Containment<br />New “Free Cooling” Design<br />Green Result – Efficiency Improvement:<br />16<br />2 to 2.5X<br />
    17. 17. Challenge 3 - IT Efficiency<br />17<br />“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”<br />Bill Gates <br />
    18. 18. Challenge 3 - IT Efficiency: Server Hardware<br />18<br />2005 Server Design<br />Modern Server Design<br />Efficiency Improvement – 1.3x<br />
    19. 19. Challenge 3 - IT Efficiency: Network Design<br />19<br />SAN<br />LAN<br />IPC<br />LAN<br />SAN<br />Unified<br />Fabric<br />IPC<br />Efficiency Improvement – 1.2x<br />
    20. 20. Challenge 3 - IT Efficiency: Virtualization<br />20<br />Traditional Computing Environment<br />Virtualized/Cloud Environment<br />Efficiency Improvement – 1.5x<br />
    21. 21. Challenge 2 – Data Center Efficiency<br />Server Efficiency<br />Network Efficiency<br />Virtualization<br />Green Result – Efficiency Improvement:<br />21<br />2X<br />
    22. 22. Green IT Datacenter Results<br />22<br />
    23. 23. 23<br />1/40th<br />
    24. 24. Challenge 3 – Resistance to Change<br />24<br />
    25. 25. Top 5 Reasons for Resisting Green IT Datacenters<br />25<br />
    26. 26. The Carbon Market is Coming<br />26<br />
    27. 27. Summary - The Green IT Data Center Solution<br />Source Green Renewable Power Sources<br />Look for Cooler Climates<br />Build Large Efficient Data Centers on Rural Industrial Land<br />Light/Build World Class Networks<br />Move to Virtual and Cloud IT Models<br />Setup Green Applications:<br />Virtual Desktop/Thin Client<br />VOIP/Video Conferencing for all<br />Other “no travel” collaboration tools<br />27<br />
    28. 28. Green to the Core II:The Key Role of the Data Center in Green IT<br />Brian Fry<br />Co-Founder & Vice President – Sales and Marketing<br />(250) 448-2226<br />bfry@rackforce.com<br />
    29. 29. Other Green IT Technology Delivered by DCs<br />29<br />Traditional Desktop PC<br />Thin Client<br />~30 Watts of Power<br /> ~150 Watts of Power<br />
    30. 30. Other Green IT Technology Delivered by DCs<br />30<br />Video Conferencing<br />
    31. 31. Challenge 2 - IT Inefficiency: Thin Client<br />31<br />
    32. 32. IT Facts<br />Lossless Networks can be run over 2000 Miles<br />A poorly cooled server takes three times more power<br />New data centers are double as efficient as those built before 2004<br />Cool climates require far less energy for cooling<br />Virtualization is mature technology <br />Virtual server management tools allow for management 1000s of severs per person<br />Remote management tools are mature and work well<br />Rural industrial centers are now accessible by fiber optic networks and have lots of electrical power expertise and inexpensive land<br />HVAC technology can now take advantage of cool outside air<br />32<br />

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