Marketing
True or False

Marketing
Fill in the
Blanks

Marketing
Explain /
Examples

Marketing Misc.

$1

$1

$1

$1

$1

...
The major goal of this stage of the
product life cycle is to draw attention to
the product.
Introduction stage of the product life
cycle.
The largest minority in the United States?
Hispanic Americans
Name the two types of data used in
marketing research.
Primary and Secondary
A group of closely related products
manufactured and or sold by a
business is called its
Product Line
When constructing a questionnaire
they must have both Validity and
Reliability define each.
Validity exists when the questions
asked measure what was intended to
be measured
Reliability exists when a research
techn...
True or False….
Information about the values and
attitudes that shape consumers
lifestyles is called demographics
False.
Psychographics
True or False…..
Modernizing or altering a product
sometimes occurs during the maturity
stage of the product life cycle.
False…..During the decline stage.
True or False
A focus group is a group of six to ten
people who are brought together by
researchers to discuss a particula...
True
True or False…
An open-ended question allows you to
choose an answer from a selection of
possible responses.
False….
An open ended question lets you write a
response any response.
A forced – choice question forces you to
choose an ...
True or False….
Product width refers to the number of
different product lines a business
manufacturers or sells
True
Income used for necessity items
(housing, food etc) is referred to as?
Disposable Income

Disposable Income (Net) is the amount of $$ earned after taxes
are deducted.
Marketers of necessary ite...
_________ _________ is a process that
involves treating each product
category as an individual business
unit.
Category Management
There are 4 basic strategies in a product
mix what are they?
Develop New Products
Product Extension
Product Modification
Product Deletion
The different products a company makes
or sells are known collectively as its
________ ______.
Product Mix
The stages a product goes through is
called its _______ ______ ______
Product Life Cycle
What are the advantages and
disadvantages of secondary data?
1. Advantages
•
•
•

Easily Obtained
Generally inexpensive
Quick to collect

2. Disadvantages
•
•

Non-applicable
Inaccura...
What term is used to describe the
eventual goal of marketing?
Exchange
Explain the difference between product
width and product depth.
Product width: The number of product
lines a business manufactures or
sells
Product depth: The number of product
items off...
What are the stages of the product life
cycle?
1.
2.
3.
4.

Introduction
Growth
Maturity
Decline
Kmart hires a mystery shopping service to
obtain information about its customers.
Is this primary or secondary research?
Primary
Which economic utility is affected when
Mike’s Sporting Goods began accepting
debit cards as a form of payment?
Answer: __...
Possession Utility
List the seven key steps to developing new
products.
1.
2.
3.
4.
5.
6.
7.

Generating Ideas
Screening Ideas
Developing a Business Proposal
Developing the Product
Testing the P...
Making decisions about the product and
service features needed to sell a business’s
products , service or ideas is called?
Product Planning
Identify and describe the 4 different ways we
can obtain data using the survey method.
• In person:
» Personal Interviews, Mall Intercept, Focus Groups

• Telephone:
» Telephone Interviews

• Mail:
» Mail Surv...
The next Deca Competition will be held
where and when?
Rochester NY, March 6-9
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Marketing review chp30-5

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Marketing review chp30-5

  1. 1. Marketing True or False Marketing Fill in the Blanks Marketing Explain / Examples Marketing Misc. $1 $1 $1 $1 $1 $10 $10 $10 $10 $10 $20 $20 $20 $20 $20 $50 $50 $50 $50 $50 $100 $100 $100 $100 $100 Marketing Terms
  2. 2. The major goal of this stage of the product life cycle is to draw attention to the product.
  3. 3. Introduction stage of the product life cycle.
  4. 4. The largest minority in the United States?
  5. 5. Hispanic Americans
  6. 6. Name the two types of data used in marketing research.
  7. 7. Primary and Secondary
  8. 8. A group of closely related products manufactured and or sold by a business is called its
  9. 9. Product Line
  10. 10. When constructing a questionnaire they must have both Validity and Reliability define each.
  11. 11. Validity exists when the questions asked measure what was intended to be measured Reliability exists when a research technique produces nearly identical results in repeated trials
  12. 12. True or False…. Information about the values and attitudes that shape consumers lifestyles is called demographics
  13. 13. False. Psychographics
  14. 14. True or False….. Modernizing or altering a product sometimes occurs during the maturity stage of the product life cycle.
  15. 15. False…..During the decline stage.
  16. 16. True or False A focus group is a group of six to ten people who are brought together by researchers to discuss a particular situation or reactions to a product.
  17. 17. True
  18. 18. True or False… An open-ended question allows you to choose an answer from a selection of possible responses.
  19. 19. False…. An open ended question lets you write a response any response. A forced – choice question forces you to choose an answer from the selections.
  20. 20. True or False…. Product width refers to the number of different product lines a business manufacturers or sells
  21. 21. True
  22. 22. Income used for necessity items (housing, food etc) is referred to as?
  23. 23. Disposable Income Disposable Income (Net) is the amount of $$ earned after taxes are deducted. Marketers of necessary items are interested in this amount.
  24. 24. _________ _________ is a process that involves treating each product category as an individual business unit.
  25. 25. Category Management
  26. 26. There are 4 basic strategies in a product mix what are they?
  27. 27. Develop New Products Product Extension Product Modification Product Deletion
  28. 28. The different products a company makes or sells are known collectively as its ________ ______.
  29. 29. Product Mix
  30. 30. The stages a product goes through is called its _______ ______ ______
  31. 31. Product Life Cycle
  32. 32. What are the advantages and disadvantages of secondary data?
  33. 33. 1. Advantages • • • Easily Obtained Generally inexpensive Quick to collect 2. Disadvantages • • Non-applicable Inaccurate or outdated
  34. 34. What term is used to describe the eventual goal of marketing?
  35. 35. Exchange
  36. 36. Explain the difference between product width and product depth.
  37. 37. Product width: The number of product lines a business manufactures or sells Product depth: The number of product items offered in each product line.
  38. 38. What are the stages of the product life cycle?
  39. 39. 1. 2. 3. 4. Introduction Growth Maturity Decline
  40. 40. Kmart hires a mystery shopping service to obtain information about its customers. Is this primary or secondary research?
  41. 41. Primary
  42. 42. Which economic utility is affected when Mike’s Sporting Goods began accepting debit cards as a form of payment? Answer: _____ Utility
  43. 43. Possession Utility
  44. 44. List the seven key steps to developing new products.
  45. 45. 1. 2. 3. 4. 5. 6. 7. Generating Ideas Screening Ideas Developing a Business Proposal Developing the Product Testing the Product Introducing the Product Evaluating Customer Acceptance.
  46. 46. Making decisions about the product and service features needed to sell a business’s products , service or ideas is called?
  47. 47. Product Planning
  48. 48. Identify and describe the 4 different ways we can obtain data using the survey method.
  49. 49. • In person: » Personal Interviews, Mall Intercept, Focus Groups • Telephone: » Telephone Interviews • Mail: » Mail Survey • Internet: » Online Survey
  50. 50. The next Deca Competition will be held where and when?
  51. 51. Rochester NY, March 6-9

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