Building Your e-IQ
  Carol Wolicki, Director of Marketing, Ennect
  cwolicki@ennect.com




www.ennect.com
Problem with Collecting Data




www.ennect.com
“It’s not information overload. It’s filter
failure.”
                           -- Clay Shirky, Author
                  ...
What Info Are You Trying to Net?
                 •   News
                 •   Trends
                 •   Competitive da...
Nets vs. Lures




www.ennect.com
What They Say About Themselves
                 News releases, financials,
                 recorded analyst briefings
   ...
What the Media Is Saying
                 Industry news via email

                 Regional business news via
           ...
Citizen Journalists Rule!




www.ennect.com
Citizen Journalists Rule!

                 15 Million members

                 35 Million members


                 200...
Track Web 2.0 Commentary
                 Wikis: Track changes. Find background
                 info, context, competitor...
Follow Followers
                 Monitor Fans & Groups. Search keywords.
                 Track /compare keyword use in p...
Find Searchers
                 See which websites get traffic for
                 which keywords.
                 Find ...
www.ennect.com
Ask Directly




www.ennect.com
Who Should You Survey?
Depends on what you want to know!
• Prospects & customers
• Partners
• Influentials
• Employees who...
Duquesne SBDC & Ennect Survey




www.ennect.com
About Ennect




•   4 tools, 1 easy toolkit
•   Shared list management
•   CAN-SPAM safeguards
•   Pay-for-usage or subsc...
About Elliance




www.ennect.com
Thank You
Questions?

Contact
Carol Wolicki
Director of Marketing
Ennect
Phone: 412.586.1480 x 645
Email: cwolicki@ennect....
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Building Your Emarketing IQ

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Increase you e-IQ with tips on online resources you can use to monitor your competition, the market, and yourself.

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Building Your Emarketing IQ

  1. 1. Building Your e-IQ Carol Wolicki, Director of Marketing, Ennect cwolicki@ennect.com www.ennect.com
  2. 2. Problem with Collecting Data www.ennect.com
  3. 3. “It’s not information overload. It’s filter failure.” -- Clay Shirky, Author Hear Comes Everybody www.ennect.com
  4. 4. What Info Are You Trying to Net? • News • Trends • Competitive data • Customer feedback • Partner/affiliate spin • Prospect opinions • Employee insights www.ennect.com
  5. 5. Nets vs. Lures www.ennect.com
  6. 6. What They Say About Themselves News releases, financials, recorded analyst briefings Keep an eye on SEC filings of publicly-traded firms Subscribe to corporate- sponsored RSS feeds or blogs Track new content on Web pages without RSS feeds www.ennect.com
  7. 7. What the Media Is Saying Industry news via email Regional business news via digital subscription eWatch™ service monitors online and offline news Topic alerts via email www.ennect.com
  8. 8. Citizen Journalists Rule! www.ennect.com
  9. 9. Citizen Journalists Rule! 15 Million members 35 Million members 200 Million accounts 800,000 Social networks created www.ennect.com
  10. 10. Track Web 2.0 Commentary Wikis: Track changes. Find background info, context, competitors. RSS aggregator: Top web stories on particular topics. Twitterati. Trends. Technorati: Tracks ~21 million blogs. Browse by topic. BlogPulse: Trends, blogger profiles, Conversation Tracker. Epinions: consumer reviews. www.ennect.com
  11. 11. Follow Followers Monitor Fans & Groups. Search keywords. Track /compare keyword use in posts. Get RSS feeds on new images that match your keywords. Search for companies, people, keywords. Monitor Groups. LI’s CompanyBuzz shows Twitter activity for your company. Sort tweets by topics, keywords. Get alerts. Search. www.ennect.com
  12. 12. Find Searchers See which websites get traffic for which keywords. Find keywords based on site content; negative keywords. Identify keywords relevant to your business. Free and paid. Compare trends in search terms. www.ennect.com
  13. 13. www.ennect.com
  14. 14. Ask Directly www.ennect.com
  15. 15. Who Should You Survey? Depends on what you want to know! • Prospects & customers • Partners • Influentials • Employees who spend time with customers – Sales, support, call center personnel – Marketing: User group coordinators, PR – Front desk personnel www.ennect.com
  16. 16. Duquesne SBDC & Ennect Survey www.ennect.com
  17. 17. About Ennect • 4 tools, 1 easy toolkit • Shared list management • CAN-SPAM safeguards • Pay-for-usage or subscription pricing • Insightful reports www.ennect.com
  18. 18. About Elliance www.ennect.com
  19. 19. Thank You Questions? Contact Carol Wolicki Director of Marketing Ennect Phone: 412.586.1480 x 645 Email: cwolicki@ennect.com www.ennect.com

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