ABCs of Email Marketing

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E-Magnify 12th Annual Building a World-class Business Conference; Email marketing panel presentation (Strategies to effectively market your business online panel)

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ABCs of Email Marketing

  1. 1. ABCs of eMail Marketing Get Customers. Keep Customers. Get More Customers. Carol Wolicki, Director of Marketing cwolicki@ennect.com - 412.586.1480 x 645 www.ennect.com
  2. 2. Why Companies Fear eMail Marketing www.ennect.com
  3. 3. Don’t Fear eMail Marketing www.ennect.com
  4. 4. Types of Email Marketing • Welcome letters • eNewsletters • Order confirmations • Event invites • Promotions • Contests • Polls/surveys • News (e.g., alumni) • Alerts • Fund-raising • Crisis communications www.ennect.com
  5. 5. How Do I Build an Email List ? • Website www.ennect.com
  6. 6. How Do I Build an Email List ? • Website • Blog www.ennect.com
  7. 7. How Do I Build an Email List ? • Website • Blog • Special Events www.ennect.com
  8. 8. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center www.ennect.com
  9. 9. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs www.ennect.com
  10. 10. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk www.ennect.com
  11. 11. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing www.ennect.com
  12. 12. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing • Contests www.ennect.com
  13. 13. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing • Contests • Gift Shop www.ennect.com
  14. 14. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling www.ennect.com
  15. 15. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll www.ennect.com
  16. 16. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click www.ennect.com
  17. 17. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage www.ennect.com
  18. 18. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant www.ennect.com
  19. 19. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand www.ennect.com
  20. 20. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand Beware image blocking! www.ennect.com
  21. 21. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand Beware image blocking! Measure & Optimize www.ennect.com
  22. 22. About Ennect 4 tools, 1 easy toolkit Shared list management CAN-SPAM safeguards Pay-for-usage or subscription pricing Insightful reports SIGN UP FOR OUR FREE NEWSLETTER AT WWW.ENNECT.COM www.ennect.com

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