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User Research 101

From the recent class "Fundamentals of User Experience" given 12/13/2013 in NYC

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UXD IMMERSIVE

USER
RESEARCH
Deck created by Hong Qi, Donna Lichaw; Adapted &
taught by Christina Wodtke 11/13/13

1
USER RESEARCH

WHY IS USER
RESEARCH
NECESSARY?

3
User Research 101
5

FREE YOUR MIND

“Iterative development of user
interfaces involves steady
refinement of the design based on
user testing and other evaluation
methods.”
http://www.nngroup.com/articles/iterative-design/
7

USER CENTERED DESIGN PROCESS

UCD

Lean
8

USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME

GOOD DESIGN

Early Stage

Mature

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User Research 101

Editor's Notes

  1. Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  2. Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  3. Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  4. Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  5. don’t show this slide
  6. Useful for gathering quantitative data For example, understanding how many people XYZ Don’t use for qualitative
  7. Better understand user’s behavior Often create personas based on data gathered - one type of model
  8. Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible. Data should be gathered during interviews with little or no analysis, interview should result in raw data. 
  9. Discovery Design Implementation Iteration
  10. Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  11. Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  12. don’t show this slide
  13. The thing about “lean” is it’s just another way of just saying “good” UX. UX is always about using the best tools and methods to produce the best outcome as efficiently as possible. But lean has gotten everyone to really hone in and focus on outcomes and desirability rather than just usability: What’s the bare minimum design we can test and measure? What is the bare minimum data we can gather to know we are or are not on the right track? Desirability and viability over just usability: “Would you pay for this?” “Would you sign up for this?”
  14. Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
  15. It’s not about what people WANT or LIKE, it’s about how they behave. If Ford was doing his due diligence, he would NEVER have asked people what they want – he’d observe how they behave and design a better solution. He did.
  16. LISTEN Show empathy Don’t answer questions with direct answers -- Boomerang questions with more questions
  17. LISTEN
  18. No joke. Put people AT EASE.
  19. Also, tell participants that you won’t offend them
  20. Cannot emphasize this enough. Take good notes! -- Ideally work in pairs – no more than two people Save good quotes
  21. Report on trends, not outliers Prioritize issues – you can&apos;t fix everything (more on that later in the semester when we talk about feature prioritization) Structure interviews for no more than 45min with breaks in between for debriefs and breathing
  22. for ethnography, interviews, etc: - analysis, coding - personas, etc. (personas later in the semester?)