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User Research 101

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From the recent class "Fundamentals of User Experience" given 12/13/2013 in NYC

Published in: Design, Technology, Business

User Research 101

  1. 1. UXD IMMERSIVE USER RESEARCH Deck created by Hong Qi, Donna Lichaw; Adapted & taught by Christina Wodtke 11/13/13 1
  2. 2. USER RESEARCH WHY IS USER RESEARCH NECESSARY? 3
  3. 3. 5 FREE YOUR MIND “Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.” http://www.nngroup.com/articles/iterative-design/
  4. 4. 7 USER CENTERED DESIGN PROCESS UCD Lean
  5. 5. 8 USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME GOOD DESIGN Early Stage Mature
  6. 6. USER RESEARCH RESEARCH METHODS 9
  7. 7. EMAIL & ONLINE SURVEYS https://qualaroo.com/ http://www.surveymonkey.com/
  8. 8. USER INTERVIEWS 12
  9. 9. CARD SORTING 13 http://www.flickr.com/photos/tult/
  10. 10. CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY 14 http://www.flickr.com/photos/halversongroup
  11. 11. USABILITY TESTING 15 http://nform.com | http://uid.com
  12. 12. EYE TRACKING 16 http://interactivevideo.com | http://smashingmagazine.com
  13. 13. A/B AND MULTIVARIATE TESTING 17 http://janrain.com   http://visualwebsiteoptimizer.com
  14. 14. DATA ANALYSIS 18
  15. 15. 19 WHEN TO USE WHAT METHOD? What do we know? User Interviews Contextual Inquiry, Field Studies & Ethnography Diary & Journal Studies Benchmark Usability Tests Card Sorting Surveys How did we do? Usability & Concept Tests Eye Tracking A/B & Multivariate Tests Data Analysis How are we doing? Usability & Concept Tests Eye Tracking Diary & Journal Studies
  16. 16. 20 WHEN TO USE WHAT METHOD? Question Stage Method User Interviews Contextual Inquiry & Ethnography How do our users do [behavior or task]? Learn How should we organize our content so that people can find what they need? Learn Card Sorting What can we do better than our competitors? Learn Benchmark Usability Test Build Are users focusing on the part of the screen we want them to focus on? Meas Eye Tracking
  17. 17. 21 WHEN TO USE WHAT METHOD? Question Method Build Is our mobile app easy to use on the go? Stage Field Studies Meas Diary/Journa ure l Studies Build Can our users easily add items to their shopping cart? Meas ure Usability Test What’s the best way to get people to add something to their cart? Measure A/B or Multivariate Tests Learn
  18. 18. USER RESEARCH DIFFERENT APPROACHES 22
  19. 19. IN-LAB 24
  20. 20. TWITTER’S USABILITY LAB 25 https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
  21. 21. REMOTE TESTING 26 http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
  22. 22. GUERRILLA TESTING 27
  23. 23. LEAN UX 28
  24. 24. 29 WHEN TO USE WHAT APPROACH? $ is Not an Issue In-Lab Remote No Time Lots of Time Guerrilla/Lean $ is an Issue
  25. 25. USER RESEARCH BEST PRACTICES 30
  26. 26. HOW MANY USERS TO TEST You Only Need to Test 5 Users 31
  27. 27. I WANT A FASTER HORSE! 33 http://www.flickr.com/photos/49024304@N00/4105700127
  28. 28. DON’T LEAD THE WITNESS 34
  29. 29. 35 ACT LIKE A THERAPIST WHAT DO YOU THINK THAT BUTTON DOES?
  30. 30. LISTEN 36
  31. 31. SMILE. WITH YOUR EYES. 37 http://www.flickr.com/photos/sean-b/245744537
  32. 32. FOLLOW A SCRIPT 38 Veer off-script, but stay on track. http://www.indiana.edu/~audioweb/T284/krug_questions.html
  33. 33. 39 RECORD EVERYTHING! http://www.livescribe.com/smartpen/ http://silverbackapp.com/
  34. 34. DEBRIEF AFTER EACH INTERVIEW OR TEST 40
  35. 35. ANALYZE: AFFINITY MAPPING 41
  36. 36. ACTIVITY: Dive in OBJECTIVES 1.Create a script 2.Pair GROUPS 30 MINUTES 3.Each person interviews the other. Switch 4. Report back to the group what you learned 5.Make a top ten
  37. 37. HEADER Q&A 43

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