When we talk about search, what do you think about? Algorithms? Databases? Search is one of the most commonly used tools on the web, yet we treat it like a math problem. If we start with human behavior, expectations and patterns, we can design a search that is easier and more satisfying to use. We'll cover how users think of search, how they behave in information environments, common mistakes in testing and designing search, and how to make a better finding experience.