The Architecture of
Advocacy
@cwodtke
www.cwodtke.com
Note: This presentation is
annotated so it can be
understood with out me
talking.
That why there are big ugly
grey boxes e...
DESIGN IS KING
Everybody is talking about how
critical design is.
WHY AREN’T
I RICH?
Where is my flying car? My private
island?
Design has a servant mentality.
Waits to be asked for his opinion.
Waits for the raise fairy to come.
THE USUAL
ADVICE
So what can you do? So many talks
on ROI, language of business…
We are advised to mesmorize.
To use judo
YOU HAVE SKILLS
TO SOLVE THIS
This is a new model for advocating
YOU THEM
EMPATHY
ENVIROMENT
CONVERSATIONS
GET GOOD
WITH YOU
SHARE A PROUD
MOMENT
USE THE WORD “I”
EXERCISE
WAS IT HARD TO
BLOW YOUR
OWN HORN?
LISTENER:
What was the speaker’s
superpower?
WHAT DO YOU
HAVE?
YOU MUST KNOW
YOUR NEEDS
YOUR WANTS
YOUR VALUE
SEEK FIRST TO
UNDERSTAND
OWN YOUR FATE
INTERVIEW
WHAT IS A GOOD DAY?
WHAT IS A BAD DAY?
EXERCISE
LISTENER:
WHAT
MAKES
HER
WIN?
YOU GOT THIS
WHAT DOES SUCCESS LOOK LIKE?
WHAT DOES FAILURE LOOK LIKE?
WHAT ARE THEY AFRAID OF?
FEAR, PAIN, PREJUDICE
What shuts ears off?
Do they have a preexisting prejudice
about you, miss fancy designer-
pants? You must disprove it.
If it’s pain, you must wait for it to
pass or relieve it. Same with fear.
ENVIRONMENT
MAP
You are a designer. Make a map of
your business world.
I’m always horrified how few
designers know how the company
makes money. Know:
BUSINESS MODEL
GROUP
DYNAMICS
Who hates who? Where are their
alliances? Interdependancies?
RHYTHM
When can you boss even hand out
raises? Quarterly? Yearly?
If you know you, know them, know
your environment you can talk.
YOU THEM
EMPATHY
ENVIROMENT
CONVERSATIONS
TRANSACTIONAL
Two types of conversation. This is “I
do good, you give raise” It’s less
common that you think, and higher
r...
COLLABORATIVE
This is when you have a goal (check
out is ugly) they have a goal (check
out under-perfroms) and you design
...
BODY LANGUAGE
You talk with more than just your
mouth, as do they.
Reading people is useful.
YOUR BODY TELLS
YOUR STORY
Images from Amy Cuddy’s research on power poses
Your body changes your chemistry.
However, be careful what you are
saying ...
READ
You are ready to finally have that
raise talk. But they are sitting with
arms crossed. What do you do?
WRITE
Mirror their poses. Keep your body
open.
WORDS
It’s critical to pick wisely.
SPEAK THE
LANGUAGE OF
THE PLACE
If they use ROI, you use ROI. If they
don’t, you will look clueless.
“ITS MORE ABOUT
THE PACKAGE”
Common way to talk about salary
(+benefits and stock) in Silicon
Valley.
“GET TO THE
NEXT LEVEL”
Common way to ask about
raise/promotion in SV.
SPEAK NEED TO
NEED
This is from Nonviolent
Communication. You want to
What do they need to be successful?
You? Where is th...
KNOW
YOURSELF
KNOW THE
OTHER
KNOW THE
TERRITORY
MAKE AN
US
BE WILLING TO
GET THE EFF OUT
OF DODGE
Some final advice. To negotiate
successfully, you need to
If you can’t walk out, yo...
ADDITIONAL
HOMEWORK
MAKE A SENTENCE ABOUT YOUR AWESOME
DISCOVER OTHERS AWESOME
PLOT SOMETHING TOGETHER
Thank
You
@cwodtke
www.cwodtke.com
I coach teams and
individuals to make
dreams realities.
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The Architecture of Self Advocacy

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Perhaps school taught you how to make a taxonomy or create a persona from research, but did it teach you how to ask for a raise? How to create consensus between your team, product and engineering? Or how to get the right design out in the face of the “just copy Amazon/Google/Netflix” argument?

Designers are taught the skills to make good design, but not the ones that will assure that design will go live. In this talk, I’ll cover key skills every UX practitioner should know.

The techniques I’ll each are based on a combination of Nonviolent Communication, John Kotter’s Buy In, FBI negotiation techniques, and from real life in the Silicon Valley.

Attendees will learn

How to build consensus
How to argue and listen effectively
How to stay zen when the situation gets hot
How to get buy in
How to ask for what you need
While designers historically have shrunk away from selling, It’s not gross or ugly to ask for what you need to get the job done right. If designers want a place at the table, they will have to ask for it.

Published in: Career
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  • Myself Goutam Bagchi Executive Consultant Of Questkon Consultancy Service & Business Services .I am an educated person residing at Malda TownMaldah, West Bengal, India .Myself have complete the B.com/LLB Degree and having 27 years Sales & Marketing Experience in FMCG/Pharmaceuticals/OTC/Dairy/Petroleum Coke/Cosmetics Products Sales and Franchisee and Channel Development in Various Company in India. Being The Executive Consultant of Questkon Consultancy Services & Business Services I have develop several Blog, Questkon Consultancy Services Channel on You Tube,and Questkon Consultancy Services & Business Services Channel on You Tube,Member of Various Organization & Community
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  • I wish I could have been there. I'm glad my grad school actually had a workshop about salary negotiation before you graduated. I got a little over 25% on my first offer out of school.
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The Architecture of Self Advocacy

  1. 1. The Architecture of Advocacy @cwodtke www.cwodtke.com
  2. 2. Note: This presentation is annotated so it can be understood with out me talking. That why there are big ugly grey boxes everywhere. Also there were many exercises, so… wish you were there!
  3. 3. DESIGN IS KING
  4. 4. Everybody is talking about how critical design is.
  5. 5. WHY AREN’T I RICH?
  6. 6. Where is my flying car? My private island?
  7. 7. Design has a servant mentality. Waits to be asked for his opinion. Waits for the raise fairy to come.
  8. 8. THE USUAL ADVICE So what can you do? So many talks on ROI, language of business…
  9. 9. We are advised to mesmorize.
  10. 10. To use judo
  11. 11. YOU HAVE SKILLS TO SOLVE THIS
  12. 12. This is a new model for advocating YOU THEM EMPATHY ENVIROMENT CONVERSATIONS
  13. 13. GET GOOD WITH YOU
  14. 14. SHARE A PROUD MOMENT USE THE WORD “I” EXERCISE
  15. 15. WAS IT HARD TO BLOW YOUR OWN HORN?
  16. 16. LISTENER:
  17. 17. What was the speaker’s superpower?
  18. 18. WHAT DO YOU HAVE?
  19. 19. YOU MUST KNOW
  20. 20. YOUR NEEDS
  21. 21. YOUR WANTS
  22. 22. YOUR VALUE
  23. 23. SEEK FIRST TO UNDERSTAND
  24. 24. OWN YOUR FATE
  25. 25. INTERVIEW WHAT IS A GOOD DAY? WHAT IS A BAD DAY? EXERCISE
  26. 26. LISTENER:
  27. 27. WHAT MAKES HER WIN?
  28. 28. YOU GOT THIS
  29. 29. WHAT DOES SUCCESS LOOK LIKE? WHAT DOES FAILURE LOOK LIKE? WHAT ARE THEY AFRAID OF?
  30. 30. FEAR, PAIN, PREJUDICE What shuts ears off?
  31. 31. Do they have a preexisting prejudice about you, miss fancy designer- pants? You must disprove it.
  32. 32. If it’s pain, you must wait for it to pass or relieve it. Same with fear.
  33. 33. ENVIRONMENT
  34. 34. MAP You are a designer. Make a map of your business world.
  35. 35. I’m always horrified how few designers know how the company makes money. Know:
  36. 36. BUSINESS MODEL
  37. 37. GROUP DYNAMICS Who hates who? Where are their alliances? Interdependancies?
  38. 38. RHYTHM When can you boss even hand out raises? Quarterly? Yearly?
  39. 39. If you know you, know them, know your environment you can talk. YOU THEM EMPATHY ENVIROMENT CONVERSATIONS
  40. 40. TRANSACTIONAL Two types of conversation. This is “I do good, you give raise” It’s less common that you think, and higher risk than….
  41. 41. COLLABORATIVE This is when you have a goal (check out is ugly) they have a goal (check out under-perfroms) and you design a project together
  42. 42. BODY LANGUAGE You talk with more than just your mouth, as do they.
  43. 43. Reading people is useful.
  44. 44. YOUR BODY TELLS YOUR STORY
  45. 45. Images from Amy Cuddy’s research on power poses Your body changes your chemistry. However, be careful what you are saying with power poses.
  46. 46. READ You are ready to finally have that raise talk. But they are sitting with arms crossed. What do you do?
  47. 47. WRITE Mirror their poses. Keep your body open.
  48. 48. WORDS It’s critical to pick wisely.
  49. 49. SPEAK THE LANGUAGE OF THE PLACE If they use ROI, you use ROI. If they don’t, you will look clueless.
  50. 50. “ITS MORE ABOUT THE PACKAGE” Common way to talk about salary (+benefits and stock) in Silicon Valley.
  51. 51. “GET TO THE NEXT LEVEL” Common way to ask about raise/promotion in SV.
  52. 52. SPEAK NEED TO NEED This is from Nonviolent Communication. You want to What do they need to be successful? You? Where is the overlap?
  53. 53. KNOW YOURSELF KNOW THE OTHER KNOW THE TERRITORY MAKE AN US
  54. 54. BE WILLING TO GET THE EFF OUT OF DODGE Some final advice. To negotiate successfully, you need to If you can’t walk out, you can’t negotiate effectively.
  55. 55. ADDITIONAL HOMEWORK MAKE A SENTENCE ABOUT YOUR AWESOME DISCOVER OTHERS AWESOME PLOT SOMETHING TOGETHER
  56. 56. Thank You @cwodtke www.cwodtke.com I coach teams and individuals to make dreams realities.

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