Introduction to User Expereince

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From the recent class "Fundamentals of User Experience" given 12/13/2013 in NYC

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  • Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  • Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  • Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  • Talk throughthe model
  • Amazon offers a wide variety of products
  • Powerful algorythm
  • Unmatched delivery, smiling boxes
  • Subscriptions solve a real problem
  • Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
    How did the idea for doodles originate?
     In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd "o" in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were "out of office." While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born.
    Two years later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google's chief doodler and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae.
    Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world.
    How many doodles has Google done over the years?
     The team has created over 1000 doodles for our homepages around the world.
    Who chooses what doodles will be created and how do you decide which events will receive doodles?
     A group of Googlers get together regularly to brainstorm and decide which events will be celebrated with a doodle. The ideas for the doodles come from numerous sources including Googlers and Google users. The doodle selection process aims to celebrate interesting events and anniversaries that reflect Google's personality and love for innovation.
    Who designs the doodles?
     There is a team of illustrators (we call them doodlers) and engineers that are behind each and every doodle you see.
    How can Google users/the public submit ideas for doodles?
    The doodle team is always excited to hear ideas from users - they can email proposals@google.com with ideas for the next Google doodle. The team receives hundreds of requests every day so we unfortunately can't respond to everyone. But rest assured that we're reading them :)
  • The amazon joke reviews not only stay but are promoted
  • Instructor talks about a product you love (replace mini with one you love). Why do you love it? What makes it great?
  • Now talk about the wider ecosystem, the things that add to the expereince.
  • This is to discuss the ideas they brought in on what is good. Capture heuristics that support their idea fo good stuff
  • Brainstorm annoying things
  • Use heuristics from good to redesign the bad thing. 20 minutes work, 10 min sharing.
  • Sorta okay at most stuff
  • A highly specialize individual, suited to his/her enviroment
  • Introduction to User Expereince

    1. 1. TODAY’S CLASS 1 Fundamental s of UX
    2. 2. @cwodtke INTRO TO USER EXPERIENCE @ga DESIGN UNDERSTANDING USER EXPERIENCE DESIGN
    3. 3. TODAY’S CLASS Warm Up! Sketching 3
    4. 4. FREE YOUR MIND SKETCHING FREES YOU TO BE FAST 4
    5. 5. 5 Why I don't wireframe much I was going to write a long post, but I think a rough diagram suffices.
    6. 6. FREE YOUR MIND SKETCHING FREES YOU TO BE CHEAP 6
    7. 7. 7
    8. 8. FREE YOUR MIND SKETCHING FREES YOU TO COMMUNICATE 8
    9. 9. From the Notebooks of Michel Bras EVERYBODY SKETCHES
    10. 10. From the Notebooks of Michel Bras
    11. 11. From 101 things I learned in architecture school
    12. 12. DRAW LINES
    13. 13. 16
    14. 14. 17
    15. 15. 18 PEOPLE MATTER
    16. 16. 19
    17. 17. 20
    18. 18. 21
    19. 19. DRAW SHAPES
    20. 20. How sketch for attention and understanding TOOLS FOR EXPRESSION
    21. 21. Line thickness
    22. 22. Size
    23. 23. Shading
    24. 24. Selective detail
    25. 25. Isolation
    26. 26. Depth
    27. 27. Notation
    28. 28. 31 Can you tell what it is yet?
    29. 29. 32
    30. 30. 33
    31. 31. 34
    32. 32. 35 PRACTICE HANDS
    33. 33. 36 SOMETIMES YOU CAN SKIP A HAND
    34. 34. ACTIVITY: Sketch an online Grocery Store Pencil Markers Lots of Paper INDIVIDUA L 20 MINUTES OBJECTIVE S 1. Pick a competitor’s site or app 2. Sketch • Screens • Site map 37
    35. 35. CLASS DISCUSSION 38 LET’S DISCUSS YOUR SKETCHES DO YOU LIKE SKETCHING? WHAT LEVEL OF DETAIL? GOOD VS BAD SKETCH
    36. 36. INTRO TO USER EXPERIENCE DESIGN jesse james garrett User Experience Design: the design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal -Jesse James Garrett 39
    37. 37. jesse james garrett INTRO TO USER EXPERIENCE DESIGN -Jesse James Garrett 40
    38. 38. INTRO TO USER EXPERIENCE DESIGN "User experience" encompasses all aspects of the enduser's interaction with the company, its services, and its products. 41 Don Norman
    39. 39. INTRO TO USER EXPERIENCE DESIGN
    40. 40. INTRO TO USER EXPERIENCE DESIGN
    41. 41. INTRO TO USER EXPERIENCE DESIGN Let’s be honest: it’s all about the smiling boxes.
    42. 42. INTRO TO USER EXPERIENCE DESIGN The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
    43. 43. INTRO TO USER EXPERIENCE DESIGN
    44. 44. INTRO TO USER EXPERIENCE DESIGN Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. 47 Don Norman
    45. 45. INTRO TO USER EXPERIENCE DESIGN
    46. 46. INTRO TO USER EXPERIENCE DESIGN
    47. 47. INTRO TO USER EXPERIENCE DESIGN In order to achieve highquality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design. 50 Don Norman
    48. 48. INTRO TO USER EXPERIENCE DESIGN What is user experience?
    49. 49. INTRO TO USER EXPERIENCE DESIGN
    50. 50. HEADER INTRO TO USER EXPERIENCE DESIGN WHAT IS GOOD? What is it? Why do you love it? What’s your favorite part?
    51. 51. HEADER INTRO TO USER EXPERIENCE DESIGN WHAT IS BAD? What is it? Why do you hate it? What’s the worst part? 54
    52. 52. HEADER INTRO TO USER EXPERIENCE DESIGN 55 MAKE IT BE GOOD. Teams, 20 minutes, sketch answers
    53. 53. INTRO TO USER EXPERIENCE DESIGN HISTORICALLY, ONLINE WE’VE HAD:
    54. 54. INTRO TO USER EXPERIENCE DESIGN TEAM of DESIGNERS
    55. 55. INTRO TO USER EXPERIENCE DESIGN GRAPHIC DESIGN
    56. 56. INTRO TO USER EXPERIENCE DESIGN INFORMATION ARCHITECT
    57. 57. INTRO TO USER EXPERIENCE DESIGN INTERACTION DESIGNER
    58. 58. INTRO TO USER EXPERIENCE DESIGN User Researcher Front-end Developer
    59. 59. Startups are INTRO TO USER EXPERIENCE DESIGN seeking 62
    60. 60. They settle for INTRO TO USER EXPERIENCE DESIGN
    61. 61. They really INTRO TO USER EXPERIENCE DESIGN need
    62. 62. INTRO TO USER EXPERIENCE DESIGN Too big? USER EXPERIENCE IS BIG
    63. 63. INTRO TO USER EXPERIENCE DESIGN 66 dan saffer
    64. 64. INTRO TO USER EXPERIENCE DESIGN
    65. 65. INTRO TO USER EXPERIENCE DESIGN
    66. 66. INTRO TO USER EXPERIENCE DESIGN User Experience Design is big. You will suck if you try to do it all. That is AWESOME Not trying=failing Find your love. Follow it. 69
    67. 67. INTRO TO USER EXPERIENCE DESIGN DISCUSSION TIME 70

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