Designing Communities101507

Christina Wodtke
Christina WodtkeCurious Human at Wodtke Consulting
Designing and Enabling Communities Christina Wodtke  PublicSquare | http://www.publicsquarehq.com
Me?
You What do you want?
Jargon Check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is community, really?
Social XXX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behavior - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking.
Credit Tim O’Reilly
David Armano: graphic Tim O’Reilly quote and list
Virtual Community A virtual space supported by computer-based information technology, centered upon  communication and interaction of participants  to  generate member-driven content , resulting in  relationships being built up.  (Lee & Vogel, 2003)
Webb/Butterfield/Smith Model Based on  Matt Webb ,  Stewart Butterfield ’s and  Gene Smith’s  writings
The Social Web is a digital space where data about human interactions is as important as other data types for providing value Community is when those humans care about each other.
Where is all this happening?
Where does community happen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
When do I have to do something about all this?
When? Are you waiting for Web 4.0?
Credits:  Tim O’Reilly’s  The  Facebook  Application Platform   and compete, a a site for web metrics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now No time like the present
Why?
Trebor Scholz  http://collectivate.net
8 days after a video was posted showing how to pick the lock in 30 seconds using a pen Kryptonite recalled 380,000 locks
Your users have something to tell you. If you don’t give them a way to communicate, they will find one. Trebor Scholz  http://collectivate.net
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tara Hunt
Joshua  Porter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How?
Psychology Reference: bokardo.com
 
The Social Web is built here, from love and esteem
O’Reilly Report on Facebook The  Facebook  Application Platform
Motivation for hours (and hours and hours) of work
Motivations ,[object Object],[object Object],[object Object],[object Object]
Kollock’s 4 Motivations for Contributing ,[object Object],[object Object],[object Object],[object Object]
Reciprocity
What's the motivation of behind these people actually interacting and participating? …  people want to share with the community what they believe to be important …. and they want to see their name in lights.   They want to see their little icon on the front page, their username on the front page, so other people can see it.   Reputation
Increased sense of efficacy
Attachment to and need of a group
The New Third Place? ,[object Object]
Pro VS Con ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Sneaks In
"The debate keeps getting framed as if the only true alternative were to opt out of media altogether and live in the woods, eating acorns and lizards and reading only books published on recycled paper by small alternative presses"  Convergence Culture , Henry Jenkins  Tim  O’Reilly’s  Hippies.
Strategize a community exercise Presence Conversations Sharing Relationships Groups Reputation Identity
“ Strategy is knowing what not to do” Michael Porter
Break... please be back at 2:45 pm...
Webb/Butterfield/Smith Model Based on  Matt Webb ,  Stewart Butterfield ’s and  Gene Smith’s  writings
1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in.  Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
Identity  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identity is Context Based Facebook- Personal LinkedIN - Professional
Presence
Presence   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presence   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.) Second, you have to design a way for there to be members in good standing. Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."
Reputation
Relationships
3.) Three, you need barriers to participation. This is one of the things that killed Usenet.  You have to have some cost to either join or participate ,  if not at the lowest level, then at higher levels.  … anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while.  Missing block?
Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Norms Missing block?
Vilification ,[object Object]
Conversations
 
4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations.  [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
Sharing
Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules &  Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
Rules &  Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
Design a community exercise Presence Conversations Sharing Relationships Groups Reputation Identity
Simple (hard) Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does Software Matter? Robin Miller , Cofounder of Slahdot Joel Spolsky , Joel on Software
Probably not
Your take? Christina Wodtke http://www.slideshare.net/cwodtke http://www.publicquarehq.com
Where I store my acorns  (of knowledge, ‘cause I’m squirrelly) ,[object Object],[object Object],[object Object],[object Object]
Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
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Designing Communities101507

  • 1. Designing and Enabling Communities Christina Wodtke PublicSquare | http://www.publicsquarehq.com
  • 2. Me?
  • 3. You What do you want?
  • 4.
  • 6.
  • 8. David Armano: graphic Tim O’Reilly quote and list
  • 9. Virtual Community A virtual space supported by computer-based information technology, centered upon communication and interaction of participants to generate member-driven content , resulting in relationships being built up. (Lee & Vogel, 2003)
  • 10. Webb/Butterfield/Smith Model Based on Matt Webb , Stewart Butterfield ’s and Gene Smith’s writings
  • 11. The Social Web is a digital space where data about human interactions is as important as other data types for providing value Community is when those humans care about each other.
  • 12. Where is all this happening?
  • 13.
  • 14.  
  • 15.  
  • 16. When do I have to do something about all this?
  • 17. When? Are you waiting for Web 4.0?
  • 18. Credits: Tim O’Reilly’s The Facebook Application Platform and compete, a a site for web metrics
  • 19.
  • 20. Now No time like the present
  • 21. Why?
  • 22. Trebor Scholz http://collectivate.net
  • 23. 8 days after a video was posted showing how to pick the lock in 30 seconds using a pen Kryptonite recalled 380,000 locks
  • 24. Your users have something to tell you. If you don’t give them a way to communicate, they will find one. Trebor Scholz http://collectivate.net
  • 25.  
  • 26.
  • 27.
  • 28. How?
  • 30.  
  • 31. The Social Web is built here, from love and esteem
  • 32. O’Reilly Report on Facebook The Facebook Application Platform
  • 33. Motivation for hours (and hours and hours) of work
  • 34.
  • 35.
  • 37. What's the motivation of behind these people actually interacting and participating? … people want to share with the community what they believe to be important …. and they want to see their name in lights. They want to see their little icon on the front page, their username on the front page, so other people can see it. Reputation
  • 38. Increased sense of efficacy
  • 39. Attachment to and need of a group
  • 40.
  • 41.
  • 43. "The debate keeps getting framed as if the only true alternative were to opt out of media altogether and live in the woods, eating acorns and lizards and reading only books published on recycled paper by small alternative presses" Convergence Culture , Henry Jenkins Tim O’Reilly’s Hippies.
  • 44. Strategize a community exercise Presence Conversations Sharing Relationships Groups Reputation Identity
  • 45. “ Strategy is knowing what not to do” Michael Porter
  • 46. Break... please be back at 2:45 pm...
  • 47. Webb/Butterfield/Smith Model Based on Matt Webb , Stewart Butterfield ’s and Gene Smith’s writings
  • 48. 1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
  • 49.
  • 50. Identity is Context Based Facebook- Personal LinkedIN - Professional
  • 52.
  • 53.
  • 54. 2.) Second, you have to design a way for there to be members in good standing. Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."
  • 57. 3.) Three, you need barriers to participation. This is one of the things that killed Usenet. You have to have some cost to either join or participate , if not at the lowest level, then at higher levels. … anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while. Missing block?
  • 58.
  • 60.
  • 62.  
  • 63. 4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
  • 65. Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
  • 66. Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
  • 67. Design a community exercise Presence Conversations Sharing Relationships Groups Reputation Identity
  • 68.
  • 69. Does Software Matter? Robin Miller , Cofounder of Slahdot Joel Spolsky , Joel on Software
  • 71. Your take? Christina Wodtke http://www.slideshare.net/cwodtke http://www.publicquarehq.com
  • 72.
  • 73.