1.
Design Your Way
to
Product/Market
Fit
@cwodtke
www.eleganthack.com

2.
Photo credit: SDASM Archives

3.
Photo Credit: Nationaal Archief

4.
Rachleff's Corollary of Startup Success via
pmarca.com
The only thing that
matters is getting to
product/market fit.

5.
Could you get
to
product/market
fit in one
week?

6.
IMG
COPENHAGEN

7.
16 week Lean
Launchpad
class in 1
week

8.
THEY DID IT

9.
A PLAN FOR
TUITION

10.
What makes
designers
effective?

11.
DISTRIBUTED
COGNITION
Photo: woodleywonderworks

12.
DESIGNERS
THINK WITH…

13.
HANDS

14.
POST-ITS

15.
WALLS

16.
•Frees up memory
•Allows you to see
connections
•Share insights &
understanding

17.
You can get
insights for
product/market fit
with 3 techniques

18.
1.
FRAGMENTING
AND FREELISTING

19.
Why?
Make
information
modular in
order to
recombine

20.
EXERCISE
• Get out your post its
• List everything you like
about travel
• 1 item per post-it

21.
EXERCISE
• Get out your post its
• List everything you HATE
about travel
• 1 item per post-it

22.
2. CHUNKING
INTO AFFINITY GROUPS

23.
How?
• Put idea with like ideas
• No rules, just seek
patterns
• remix

24.
Play with possible models
Relationship
to other data
Credit: Steve Portigal

25.
Play with possible models
Frequency
Credit: Steve Portigal

26.
Play with possible models
Timeline
Credit: Steve Portigal

27.
Play with possible models
The 2 x 2
Credit: Steve Portigal

28.
Example: PAIN/GAIN matrix
• Get out the pain/gain matrix
• TOGETHER with a neighbor,
map post-its against the
matrix

29.
PATTERNS?

30.
OPPORTUNITIES
?

31.
Why?
Discover
unexpected
insights in the
data
Photo credit Eirik Newth

32.
3. MAPPING
TO FRAMEWORKS

33.
What is
a frame
work?
A scaffold for
thinking about
a problem

34.
How?
• Select a framework
• Map post-its against it
• Do more
research/freelisting to fill in
blanks

35.
Why
Frameworks
?
Discover
hidden
patterns
Photo credit Marc Phu

36.
Why
Frameworks
?
Find missing
areas of inquiry
and fill them
in.
Photo credit Marc Phu

37.
EMPATHY
MAP
Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-
9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc

38.
MORE
FRAMEWORK
S FOR YOU

39.
MENTAL
MODELS

40.
User needs
go here
Offerings
goes here Opportunities!
Credit: Indi Young

41.
Photo credit: Indi Young

42.
PARTICIPATOR
Y ROADMAP
Learn more at eleganthack

43.
You know
this one…

44.
Freelist
your points
Chunk them
into themes
Map them to
a story arc!
Photo taken at Duarte Workshop

45.
Your
meeting?

46.
Get up!
Use the walls! Photo credit: Kevin Hoffman

47.
Remember
1. Fragmenting +
2. Chunking +
3. Mapping

48.
= INSIGHTS!

49.
Learn More:
Classes Books
THE CREATIVE
FOUNDER
At Stanford CE. &
General
Assemb.ly
http://www.eleganthack.com/c
ategory/speaking/ for more
info

50.
THANK YOU
@CWODTKE
WWW.ELEGANTHACK.COM