Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design Your Way to Product/Market Fit

2,887 views

Published on

Finding product/market fit is the key to success for new ventures. But it’s often elusive, and understanding the needs and desires of your potential customers is harder than many of us expect. Christina Wodtke, of Wodtke Consulting, shares design techniques to help you glean meaningful insights about your target market.

Published in: Internet
  • Be the first to comment

Design Your Way to Product/Market Fit

  1. 1. Design Your Way to Product/Market Fit @cwodtke www.eleganthack.com
  2. 2. Photo credit: SDASM Archives
  3. 3. Photo Credit: Nationaal Archief
  4. 4. Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  5. 5. Could you get to product/market fit in one week?
  6. 6. IMG COPENHAGEN
  7. 7. 16 week Lean Launchpad class in 1 week
  8. 8. THEY DID IT
  9. 9. A PLAN FOR TUITION
  10. 10. What makes designers effective?
  11. 11. DISTRIBUTED COGNITION Photo: woodleywonderworks
  12. 12. DESIGNERS THINK WITH…
  13. 13. HANDS
  14. 14. POST-ITS
  15. 15. WALLS
  16. 16. •Frees up memory •Allows you to see connections •Share insights & understanding
  17. 17. You can get insights for product/market fit with 3 techniques
  18. 18. 1. FRAGMENTING AND FREELISTING
  19. 19. Why? Make information modular in order to recombine
  20. 20. EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  21. 21. EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  22. 22. 2. CHUNKING INTO AFFINITY GROUPS
  23. 23. How? • Put idea with like ideas • No rules, just seek patterns • remix
  24. 24. Play with possible models Relationship to other data Credit: Steve Portigal
  25. 25. Play with possible models Frequency Credit: Steve Portigal
  26. 26. Play with possible models Timeline Credit: Steve Portigal
  27. 27. Play with possible models The 2 x 2 Credit: Steve Portigal
  28. 28. Example: PAIN/GAIN matrix • Get out the pain/gain matrix • TOGETHER with a neighbor, map post-its against the matrix
  29. 29. PATTERNS?
  30. 30. OPPORTUNITIES ?
  31. 31. Why? Discover unexpected insights in the data Photo credit Eirik Newth
  32. 32. 3. MAPPING TO FRAMEWORKS
  33. 33. What is a frame work? A scaffold for thinking about a problem
  34. 34. How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  35. 35. Why Frameworks ? Discover hidden patterns Photo credit Marc Phu
  36. 36. Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  37. 37. EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  38. 38. MORE FRAMEWORK S FOR YOU
  39. 39. MENTAL MODELS
  40. 40. User needs go here Offerings goes here Opportunities! Credit: Indi Young
  41. 41. Photo credit: Indi Young
  42. 42. PARTICIPATOR Y ROADMAP Learn more at eleganthack
  43. 43. You know this one…
  44. 44. Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  45. 45. Your meeting?
  46. 46. Get up! Use the walls! Photo credit: Kevin Hoffman
  47. 47. Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  48. 48. = INSIGHTS!
  49. 49. Learn More: Classes Books THE CREATIVE FOUNDER At Stanford CE. & General Assemb.ly http://www.eleganthack.com/c ategory/speaking/ for more info
  50. 50. THANK YOU @CWODTKE WWW.ELEGANTHACK.COM

×