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Design Thinking for Innovation

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Workshop given at Fluxible and Lean 15. Get from market research to a business in four hours.

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Design Thinking for Innovation

  1. 1. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Innovation by Design @cwodtke www.eleganthack.com
  2. 2. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  3. 3. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
  4. 4. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
  5. 5. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  6. 6. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one
  7. 7. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
  8. 8. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1
  9. 9. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
  10. 10. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
  11. 11. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
  12. 12. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMBODIED COGNITION Photo: woodleywonderworks
  13. 13. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
  14. 14. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
  15. 15. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
  16. 16. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
  17. 17. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
  18. 18. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
  19. 19. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
  20. 20. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
  21. 21. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  22. 22. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  23. 23. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
  24. 24. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
  25. 25. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
  26. 26. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
  27. 27. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
  28. 28. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
  29. 29. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
  30. 30. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
  31. 31. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
  32. 32. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
  33. 33. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  34. 34. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
  35. 35. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  36. 36. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
  37. 37. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  38. 38. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  39. 39. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
  40. 40. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
  41. 41. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
  42. 42. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
  43. 43. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  44. 44. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  45. 45. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  46. 46. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  47. 47. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  48. 48. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
  49. 49. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  50. 50. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
  51. 51. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
  52. 52. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  53. 53. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
  54. 54. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
  55. 55. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK
  56. 56. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING UNLOCKS INSIGHTS
  57. 57. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
  58. 58. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Sketch 101 Hand training and basic iconiforms to communicate
  59. 59. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PRODUCT IDEA GENERATION
  60. 60. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
  61. 61. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS
  62. 62. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PICK YOUR FAVORITE(S) Combining ok!
  63. 63. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
  64. 64. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
  65. 65. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
  66. 66. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike REDRAW
  67. 67. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike SHARE
  68. 68. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BMC
  69. 69. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Free list Time keeper: 1minute a sq, in order
  70. 70. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM

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