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Christina Wodtke
@cwodtke
www.eleganthack.com

PUTTING THE
ARCHITECTURE IN
INFORMATION
ARCHITECTURE
A SHORT HISTORY OF
ARCHITECTURE
Cave
Architecture of Information
Hut
Architecture of Information
Stone Age City
Architecture of Information
VITRUVIUS

firmitas, utilitas, venustas : : durability, convenience, beauty
Durability




“Durability will be assured when foundations are
carried down to the solid ground and materials
wisely and liberally selected” Vitruvius
The hotel had several desig
features that made up for i
foundation:
The reflecting pool (visible
the picture above) also
provided a source of water
for fire-fighting, saving the
building from the post-
earthquake firestorm;[1]
Cantilevered floors and
balconies provided extra
support for the floors;
A copper roof, which canno
on people below the way a
roof can;
Seismic separation joints,
located about every 20 m a
the building;
Tapered walls, thicker on lo
floors, increasing their
strength;
Suspended piping and wirin
instead of being encased in
concrete, as well as smooth
curves, making them more
resistant to fracture.[2]
I’m searching for “my
                     architect, not
                   “movies, directors,
                        actors”




Technical Earthquakes
Social Earthquakes

                                 If people post jobs in
                            discussion areas, any user can
                               move them to job board




    If people use
connection invites to
 spam/market, they
  can be reported.
Convenience
“When the arrangement of the apartments is
  faultless and presents no hindrance to
  use, and when each class of building is
  assigned to its suitable and appropriate
  exposure” Vitruvius



                   Sound familiar?
                    We’re talking
                      usability!
ckspace headquarters in in a former mall. The
 lding is so usable for moving people around, it's
sily repurposed.
bert Venturi calls this a “decorated shed”
Malls online
epitomize
convenience,
and are typically
extremely
usable.
Anthropologie is
elegant and
functional.
This simple
model could be
repurposed for
any side dealing
with objects and
metadata
The MIT project, they were interviewing
                 me for MIT and they sent their facilities
                 people to Bilbao. I met them in Bilbao.
                 They came for three days.
                 W: This is the computer building.
Bilbao did not   G: They were there for three days and it
                 rained every day. And they kept walking
leak. I was so   around. I noticed they were looking
                 under things and looking for things, and
    proud.       they wanted to know where the
                 buckets were hidden, people putting
                 buckets out. I was clean. There wasn't a
                 bloody leak in the place. It was just
                 fantastic. But you've got to -- yeah,
                 well, up until then, every building
                 leaked.
                 W: Frank had a sort of -- sort of had a
                 fame -- his -- his fame was built on that
                 in L.A. for a while. You know, Frank,
                 you've all heard the Frank Lloyd Wright
                 story when the guy -- the woman called
                 and said, "Mr. Wright, my -- I'm sitting
                 in the couch and the water's pouring in
                 on my head," and he said, "Madame,
                 move your chair."
                 G: So, some years later I was doing a
                 little house on the beach for Norton
                 Simon, and his secretary was kind of a
                 hell-on-wheels type lady -- called me
                 and said, Mr. Simon's sitting at his desk,
                 and the water's coming in on his head,
                 and I told him the Frank Lloyd Wright
                 story.
                 W: Didn't get a laugh.
                 G: No. Not now either.
                 http://www.ted.com/talks/frank_gehry
                 _asks_then_what.html
I call it the "Then What?"
        Okay, you solved all the
        problems, you did all the
        stuff, you made nice, you
        loved your clients, you
        loved the materials, you
        loved the city, you're a
        good guy, you're a good
        person... and then what?
        What do you bring to it?




See his great TED talk http://www.ted.com/talks/frank_gehry_asks_then_what.html
“Early in life I had to choose between honest arrogance
and hypocritical humility. I chose honest arrogance and
have seen no occasion to change.” Frank Lloyd Wright
Beauty (delight)




“when the appearance of the work is pleasing and in good taste, and
when its members are in due proportion according to correct
principles of symmetry.” Vitrvius
“Less is more.”
              ~
     Mies
SEAGRAM BUILDING (Philip
  Johnson did interiors, 1957)   Seagram
                                 Building
This logical and
  elegant 38-story               New York City
  skyscraper (525'
  H) has
  alternating
                                 1957
  horizontal bands
  of bronze plating
  and bronze-                      Is this Beautiful?

  tinted glass and
  decorative
  bronze I-beams
  which
“Less is a bore.”
               ~
     Venturi
Is this Beautiful?
Do we dictate
what is beautiful
by constraining
 user choice?
Or support
passionate use that
 may not meet our
     aesthetic
    standards?
Beautiful




Durable               Convenient
Push harder, further

ARCHITECTURE
Servant and Served Spaces
‘I do not like ducts; I do not like pipes. I hate
them really thoroughly, but because I hate them
so thoroughly, I feel they have to be given their
place. If I just hated them and took no care, I
think they would invade the building and
completely destroy it.’

The Notebooks and Drawings of Louis I. Kahn,
1962
Services (settings, in
   this case) are
  separated from
      served)
Services intergraded
with served is easier
to comprehend and
         use
Centre Pompidou was designed with services revealed rather than hidden
Revealing things usually
only available to
employees, such as
statistics can provide
interest and beauty
inherit to the product.
Views




        Hey, it’s the
          Arc de
        Triomphe!
Views into other
    services
Views into the
service before
 you sign up
Speed




      5 mph                               25mph                           60mph



Medieval architecture designed to be walked by, prairie houses to drive by slowly at
suburban speeds, and the strip for freeway speeds
Speed




      60mph                                25mph                           5 mph




Consider speed of use in design; do not slow interface with details upon sign up, richer
interface for where people linger and socialize
Movement
Why are our compositions so static? How should the eye move through this?
Architecture of Information
nd if you think of Brick, for
 instance,
 and you say to Brick,
 "What do you want Brick?"
 And Brick says to you
 "I like an Arch."
 And if you say to Brick
 "Look, arches are expensive,
 and I can use a concrete lintel
 over you.
 What do you think of that?"
 "Brick?"
 Brick says:
 "... I like an Arch"”
And if the material wants to be tall?
Architecture of Information
Architecture of Information
Architecture of Information
Flipboard might be
an example of
digital architecture.
It is beautiful,
functional, durable,
delightful.

Flipboard
understands the
medium; it affords
movement in a
variety of directions
Architecture of Information
Architecture of Information
Even if you use the “wrong” gesture,
    Flipboard reacts correctly.
Many Architects are Artists
       How many digital designers are? Why shouldn’t they try?
       The courage and commitment to bring new things in the world,
       even at the price of failure, might invigorate design.




Five Principles for a New Architecture:

1.   Pilotis elevating the building.
2.   Free plan
3.   Free façade
4.   Long horizontal windows
5.   Roof garden

Le courbusier
The question we need to be asking:

IS IT ARCHITECTURE YET?
“You start with the client’s
program,” Mr. Breuer observes.
“That’s not architecture, but it’s
the groundwork. Architecture
grows out of it.”
~On Architecture
Good architecture is still the
difficult, conscientious, creative,
expressive planning for that
elusive synthesis that is a near-
contradiction in terms:
efficiency
and beauty.
On Architecture, Ada Louis
Huxtable
Information Arcitecture is


Architecture
in Information Spaces
“Modern Systems! Yes indeed! To
  approach everything in a strictly
  methodical manner and not to waver a
  hair’s breath from preconceived patterns,
  until genius has been strangled to death
  and joie de vivre stifled by the system–
  that is the sign of our time.” Camillo Sitte

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Architecture of Information

  • 2. A SHORT HISTORY OF ARCHITECTURE
  • 5. Hut
  • 9. VITRUVIUS firmitas, utilitas, venustas : : durability, convenience, beauty
  • 10. Durability “Durability will be assured when foundations are carried down to the solid ground and materials wisely and liberally selected” Vitruvius
  • 11. The hotel had several desig features that made up for i foundation: The reflecting pool (visible the picture above) also provided a source of water for fire-fighting, saving the building from the post- earthquake firestorm;[1] Cantilevered floors and balconies provided extra support for the floors; A copper roof, which canno on people below the way a roof can; Seismic separation joints, located about every 20 m a the building; Tapered walls, thicker on lo floors, increasing their strength; Suspended piping and wirin instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture.[2]
  • 12. I’m searching for “my architect, not “movies, directors, actors” Technical Earthquakes
  • 13. Social Earthquakes If people post jobs in discussion areas, any user can move them to job board If people use connection invites to spam/market, they can be reported.
  • 14. Convenience “When the arrangement of the apartments is faultless and presents no hindrance to use, and when each class of building is assigned to its suitable and appropriate exposure” Vitruvius Sound familiar? We’re talking usability!
  • 15. ckspace headquarters in in a former mall. The lding is so usable for moving people around, it's sily repurposed. bert Venturi calls this a “decorated shed”
  • 16. Malls online epitomize convenience, and are typically extremely usable. Anthropologie is elegant and functional. This simple model could be repurposed for any side dealing with objects and metadata
  • 17. The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days. W: This is the computer building. Bilbao did not G: They were there for three days and it rained every day. And they kept walking leak. I was so around. I noticed they were looking under things and looking for things, and proud. they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked. W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, "Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head," and he said, "Madame, move your chair." G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story. W: Didn't get a laugh. G: No. Not now either. http://www.ted.com/talks/frank_gehry _asks_then_what.html
  • 18. I call it the "Then What?" Okay, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the materials, you loved the city, you're a good guy, you're a good person... and then what? What do you bring to it? See his great TED talk http://www.ted.com/talks/frank_gehry_asks_then_what.html
  • 19. “Early in life I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.” Frank Lloyd Wright
  • 20. Beauty (delight) “when the appearance of the work is pleasing and in good taste, and when its members are in due proportion according to correct principles of symmetry.” Vitrvius
  • 22. SEAGRAM BUILDING (Philip Johnson did interiors, 1957) Seagram Building This logical and elegant 38-story New York City skyscraper (525' H) has alternating 1957 horizontal bands of bronze plating and bronze- Is this Beautiful? tinted glass and decorative bronze I-beams which
  • 23. “Less is a bore.” ~ Venturi
  • 25. Do we dictate what is beautiful by constraining user choice?
  • 26. Or support passionate use that may not meet our aesthetic standards?
  • 27. Beautiful Durable Convenient
  • 29. Servant and Served Spaces ‘I do not like ducts; I do not like pipes. I hate them really thoroughly, but because I hate them so thoroughly, I feel they have to be given their place. If I just hated them and took no care, I think they would invade the building and completely destroy it.’ The Notebooks and Drawings of Louis I. Kahn, 1962
  • 30. Services (settings, in this case) are separated from served)
  • 31. Services intergraded with served is easier to comprehend and use
  • 32. Centre Pompidou was designed with services revealed rather than hidden
  • 33. Revealing things usually only available to employees, such as statistics can provide interest and beauty inherit to the product.
  • 34. Views Hey, it’s the Arc de Triomphe!
  • 35. Views into other services
  • 36. Views into the service before you sign up
  • 37. Speed 5 mph 25mph 60mph Medieval architecture designed to be walked by, prairie houses to drive by slowly at suburban speeds, and the strip for freeway speeds
  • 38. Speed 60mph 25mph 5 mph Consider speed of use in design; do not slow interface with details upon sign up, richer interface for where people linger and socialize
  • 40. Why are our compositions so static? How should the eye move through this?
  • 42. nd if you think of Brick, for instance, and you say to Brick, "What do you want Brick?" And Brick says to you "I like an Arch." And if you say to Brick "Look, arches are expensive, and I can use a concrete lintel over you. What do you think of that?" "Brick?" Brick says: "... I like an Arch"”
  • 43. And if the material wants to be tall?
  • 47. Flipboard might be an example of digital architecture. It is beautiful, functional, durable, delightful. Flipboard understands the medium; it affords movement in a variety of directions
  • 50. Even if you use the “wrong” gesture, Flipboard reacts correctly.
  • 51. Many Architects are Artists How many digital designers are? Why shouldn’t they try? The courage and commitment to bring new things in the world, even at the price of failure, might invigorate design. Five Principles for a New Architecture: 1. Pilotis elevating the building. 2. Free plan 3. Free façade 4. Long horizontal windows 5. Roof garden Le courbusier
  • 52. The question we need to be asking: IS IT ARCHITECTURE YET?
  • 53. “You start with the client’s program,” Mr. Breuer observes. “That’s not architecture, but it’s the groundwork. Architecture grows out of it.” ~On Architecture
  • 54. Good architecture is still the difficult, conscientious, creative, expressive planning for that elusive synthesis that is a near- contradiction in terms: efficiency and beauty. On Architecture, Ada Louis Huxtable
  • 56. “Modern Systems! Yes indeed! To approach everything in a strictly methodical manner and not to waver a hair’s breath from preconceived patterns, until genius has been strangled to death and joie de vivre stifled by the system– that is the sign of our time.” Camillo Sitte

Editor's Notes

  1. Neolithic monument in present day Turkey Occupied between 6300 BC to 5400 BC Supported a population of up to 6000 people It was the largest and most cosmopolitan city of its time
  2. Commodity, firmness, delight
  3. The hotel had several design features that made up for its foundation: The reflecting pool (visible in the picture above) also provided a source of water for fire-fighting, saving the building from the post-earthquake firestorm; [1] Cantilevered floors and balconies provided extra support for the floors; A copper roof, which cannot fall on people below the way a tile roof can; Seismic separation joints, located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture. [2]
  4. The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days. W: This is the computer building. G: They were there for three days and it rained every day. And they kept walking around. I noticed they were looking under things and looking for things, and they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked. W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, "Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head," and he said, "Madame, move your chair." G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story. W: Didn't get a laugh. G: No. Not now either. 
  5. It's the "Then What?" that most clients who hire architects -- most clients aren't hiring architects for that. They're hiring them to get it done, get it on budget, you know, and not -- you know, be polite -- and they're missing out on the -- the real value of an architect. 
  6. Usonian houses were beautiful, human scaled.. And didn’t have closet space. Should we choose beauty over usability sometimes?
  7. Revealing things usually only available to employees, such as statistics can provide interest and beauty inherit to the product.
  8. Corbu’s surrealist apartment obscured views, rather than framed them to create interest
  9. Gehry has been inspired recently by fish. What would a website be if it was a fish?