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Designing the User Experience: THE FUNDAMENTALS 
INFORMATION 
ARCHITECTURE 
Created by Christina Wodtke | www.eleganthack....
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Definition 
The structural design of an information 
space to facilitate task completion and 
intuitive access to content....
Sort into groups. Name groups 
PLAY WITH 
CANDY 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed...
MAKE A HOMEPAGE FOR 
YOUR CANDY SITE 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Cr...
4 KINDS OF INFORMATION 
SEEKING 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creativ...
You are going to Belize. 
You want the lonely planet 
guidebook 
Created by Christina Wodtke | www.eleganthack.com | This ...
KNOWN ITEM 
http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ 
Created by Christina ...
What works 
Search 
A-Z index 
Navigation 
http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-f...
You want to visit a tropical 
island. Where should you 
go? 
Created by Christina Wodtke | www.eleganthack.com | This work...
EXPLORATORY 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attributio...
What can help 
Navigation 
Related Search 
Search (with autocomplete, related terms) 
http://boxesandarrows.com/four-modes...
Ticket Prices to Belize drop 
in September and April 
Created by Christina Wodtke | www.eleganthack.com | This work is lic...
DON’T 
KNOW 
WHAT YOU 
NEED TO 
KNOW 
http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-th...
What can help 
Related information 
Recommendations 
Push technologies 
http://boxesandarrows.com/four-modes-of-seeking-in...
You saw a great waterproof 
camera on amazon, and now 
realize it’s the one you want 
to buy. Where did it go? 
Created by...
REFINDING 
http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ 
Created by Christina W...
What can help 
Favorites 
Personalization 
Visited link color 
http://boxesandarrows.com/four-modes-of-seeking-information...
Redesign 
DESIGN FOR TASKS 
Find a after dinner mint 
Find a candies for a upcoming party for a 57 year old 
Make users aw...
Classification has 
Consequences 
A physician who doesn’t see a new cure 
A poor student who can’t find financial aid 
A s...
IA has Solutions 
Information Architecture 
manages information to 
make it findable 
– Tagging with metadata 
– Organizin...
CLASSIFICATION IS 
CONTEXTUAL 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative ...
Benabar n’est 
pas jazz? 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commo...
Dewey Decimal 
System 
‣ 200-299 – Religion Categories 
‣ 40+ categories related to Christianity 
‣ 1 for Judaism 
‣ 1 for...
Who Cares? 
‣ Religious Scholars 
‣ Librarians 
‣ Information Architects 
‣ Jews and Muslims
THIS IS A FISH
Who Cares? 
Hungry Catholics inland in South America on Fridays
Context is King 
‣ Classification reflects social and cultural organization 
‣ Information Architect must understand this ...
Get to know your 
audience… 
1. Who are they? 
Football Fan
Get to know your 
audience… 
1. Who are they? 
Football Fan?
Know your audience… 
1. Who are they? 
2. What do they care about? 
Are the Patriots going 
to make the playoffs? 
Show me...
Know your audience… 
1. Who are they? 
2. What do they care about? 
3. How do they think of the information and content? 
...
Know your audience… 
1. Observe others 
2. Study Competitors and similar sites 
3. Review your search logs 
4. Do a card s...
Now what? 
Check your labels. Do they make sense? 
Created by Christina Wodtke | www.eleganthack.com | This work is licens...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Tagging– when it works 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons...
People can’t be bothered 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commo...
Pictures of “you” 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attr...
4 
1 Metadata: what 
is it? 
“metadata is data about data" 
Created by Christina Wodtke | www.eleganthack.com | This work ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
DescriptiveProcuitto 
Cheese 
Honey 
Olivia’s 
Tapas 
Created by Christina Wodtke | www.eleganthack.com | This work is lic...
Intrinsic 
What does the camera know? 
What does the system know? 
Created by Christina Wodtke | www.eleganthack.com | Thi...
Administrative 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribu...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Add pic of netflix 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Att...
Controlled 
vocabularies 
Master of your domains 
Created by Christina Wodtke | www.eleganthack.com | This work is license...
The French 
Academy 
Founded in 1635 
Multiple dialects 
Goal: purify the French language 
Goal: unify the nation (ensure ...
The French 
Academy today 
…but… 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creati...
So what? 
• So what are your goals? 
• How will you ensure that your users and your 
system speak the same language? 
How ...
When humans and 
computers interact 
I’ve got 
music 
I want 
music.
Humans are good at 
figuring things out 
Hip Hop 
Rap. 
Rock. 
Dance.
Most of the time 5 
6 
Raggamuffin ?
But computers are 
literal 
5 
7 
Acid 
reggae 
? 
No matches 
found
And need help 5 
8 
Acid 
Reggae? 
? 
Let’s give them “Reggae” and 
“Trance” 
IA
The IA can’t 
always be there… 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative...
Controlled 
Vocabularies 
I define them as 
Documented relationships of words and 
concepts to assist people finding stuff...
Controlled Vocabulary 
Types 
Synonym 
Rings 
(Vocabularies) 
Authority 
Files 
Thesauri 
Classification 
Schemes 
Simple ...
Controlled vocabularies 
A=B A 
B 
A B 
Equivalence 
Christmas= 
Xmas 
Hierarchal 
Winter Holidays > 
Christmas 
Associati...
Synonym rings 
• Simplest type 
• Helps with search, indexing 
• Simplifies maintenance
Synonym rings include 
• Acronyms: BBC, British Broadcasting 
Company; MPG, miles per gallon 
• Variant spellings: cancell...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Why Bother? 6 
6 • Sometimes on 
intranets, CV’s are 
skipped 
• You think you can force 
people to use proper 
terms 
• B...
Why Bother? 6 
7 • On the internet you want to 
be found 
• Plus users use short 
queries 
– Average queries are 2.5 
word...
Thesauri 
• Cadillac of Controlled Vocabularies 
• Includes associative relationships 
Preferred term Variants Siblings Pa...
Associations - 
crafted 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Common...
Associations - 
Behavioral 
• Amazon uses buying patterns to determine 
associations 
Created by Christina Wodtke | www.el...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Implementation? 
Implementation dependent on situation and tools. 
May be slow painful data entry– know this and prepare. ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
What’s the difference? 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons...
Music 
Enumerative 
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Att...
Create candy facets for your store 
FACETS, ANYONE? 
Who 
What 
How 
Where 
When 
Created by Christina Wodtke | www.elegan...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United ...
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04 Fundamentals of UX Workshop: Information Architecture

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Information architecture basics, including why, information seeking techniques, metadata, controlled vocabularies and facets

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04 Fundamentals of UX Workshop: Information Architecture

  1. 1. Designing the User Experience: THE FUNDAMENTALS INFORMATION ARCHITECTURE Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  2. 2. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  3. 3. Definition The structural design of an information space to facilitate task completion and intuitive access to content. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com Information Architecture for the World-Wide Web Louis Rosenfeld & Peter Morville
  4. 4. Sort into groups. Name groups PLAY WITH CANDY Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  5. 5. MAKE A HOMEPAGE FOR YOUR CANDY SITE Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  6. 6. 4 KINDS OF INFORMATION SEEKING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  7. 7. You are going to Belize. You want the lonely planet guidebook Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  8. 8. KNOWN ITEM http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  9. 9. What works Search A-Z index Navigation http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  10. 10. You want to visit a tropical island. Where should you go? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  11. 11. EXPLORATORY Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  12. 12. What can help Navigation Related Search Search (with autocomplete, related terms) http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  13. 13. Ticket Prices to Belize drop in September and April Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  14. 14. DON’T KNOW WHAT YOU NEED TO KNOW http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  15. 15. What can help Related information Recommendations Push technologies http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  16. 16. You saw a great waterproof camera on amazon, and now realize it’s the one you want to buy. Where did it go? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  17. 17. REFINDING http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  18. 18. What can help Favorites Personalization Visited link color http://boxesandarrows.com/four-modes-of-seeking-information-and-how-to-design-for-them/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  19. 19. Redesign DESIGN FOR TASKS Find a after dinner mint Find a candies for a upcoming party for a 57 year old Make users aware some candies are on sale Find again a good choice for that party that you saw earlier Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  20. 20. Classification has Consequences A physician who doesn’t see a new cure A poor student who can’t find financial aid A store where a product isn’t found Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  21. 21. IA has Solutions Information Architecture manages information to make it findable – Tagging with metadata – Organizing with CV’s – Creating navigation systems – Optimizing search Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  22. 22. CLASSIFICATION IS CONTEXTUAL Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  23. 23. Benabar n’est pas jazz? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  24. 24. Dewey Decimal System ‣ 200-299 – Religion Categories ‣ 40+ categories related to Christianity ‣ 1 for Judaism ‣ 1 for Islam (& related)
  25. 25. Who Cares? ‣ Religious Scholars ‣ Librarians ‣ Information Architects ‣ Jews and Muslims
  26. 26. THIS IS A FISH
  27. 27. Who Cares? Hungry Catholics inland in South America on Fridays
  28. 28. Context is King ‣ Classification reflects social and cultural organization ‣ Information Architect must understand this context
  29. 29. Get to know your audience… 1. Who are they? Football Fan
  30. 30. Get to know your audience… 1. Who are they? Football Fan?
  31. 31. Know your audience… 1. Who are they? 2. What do they care about? Are the Patriots going to make the playoffs? Show me photos! What happened in the last game?
  32. 32. Know your audience… 1. Who are they? 2. What do they care about? 3. How do they think of the information and content? Conference, division… Schedules, standings…
  33. 33. Know your audience… 1. Observe others 2. Study Competitors and similar sites 3. Review your search logs 4. Do a card sort
  34. 34. Now what? Check your labels. Do they make sense? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  35. 35. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  36. 36. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 3 Metadata 6
  37. 37. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  38. 38. Tagging– when it works Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 3 8
  39. 39. People can’t be bothered Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 3 9
  40. 40. Pictures of “you” Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  41. 41. 4 1 Metadata: what is it? “metadata is data about data" Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  42. 42. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 4 2 Metadata: what is it? “Metadata tags are used to describe documents, pages, images, software, video and audio files, and other content objects for the purposes of improved navigation and retrieval” ‘Information Architecture for the World Wide Web’, 2nd ed., (2002) Rosenfeld, L. & Morville, P.
  43. 43. DescriptiveProcuitto Cheese Honey Olivia’s Tapas Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  44. 44. Intrinsic What does the camera know? What does the system know? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  45. 45. Administrative Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  46. 46. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 4 6 Not all Metadata is equal What are users interested in? What do you want users to be able to find? What metadata makes management easy? Tag content for findability Tag content for management
  47. 47. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 4 7 Exercise CANDY Write as many descriptive words (or short phrases) on your post-it One word (or phrase) per post-it Don’t share– yet! Hold on!
  48. 48. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  49. 49. Add pic of netflix Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 4 9
  50. 50. Controlled vocabularies Master of your domains Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  51. 51. The French Academy Founded in 1635 Multiple dialects Goal: purify the French language Goal: unify the nation (ensure that the State and all citizens speak the same language) Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  52. 52. The French Academy today …but… Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  53. 53. So what? • So what are your goals? • How will you ensure that your users and your system speak the same language? How will you ensure they continue to do so? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  54. 54. When humans and computers interact I’ve got music I want music.
  55. 55. Humans are good at figuring things out Hip Hop Rap. Rock. Dance.
  56. 56. Most of the time 5 6 Raggamuffin ?
  57. 57. But computers are literal 5 7 Acid reggae ? No matches found
  58. 58. And need help 5 8 Acid Reggae? ? Let’s give them “Reggae” and “Trance” IA
  59. 59. The IA can’t always be there… Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 5 9 Thus Controlled vocabularies (CV) Amy Warner defines a controlled vocabulary (CV) as “organized lists of words and phrases, or notation systems, that are used to initially tag content, and then to find it through navigation or search.”
  60. 60. Controlled Vocabularies I define them as Documented relationships of words and concepts to assist people finding stuff. Same dif. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  61. 61. Controlled Vocabulary Types Synonym Rings (Vocabularies) Authority Files Thesauri Classification Schemes Simple Complex Equivalence Hierarchical Associative (Relationships)
  62. 62. Controlled vocabularies A=B A B A B Equivalence Christmas= Xmas Hierarchal Winter Holidays > Christmas Associative Christmas Tree | Santa Claus
  63. 63. Synonym rings • Simplest type • Helps with search, indexing • Simplifies maintenance
  64. 64. Synonym rings include • Acronyms: BBC, British Broadcasting Company; MPG, miles per gallon • Variant spellings: cancelled, canceled; honor, honour • Scientific terms versus popular use terms: acetylsalicylic acid, aspirin; lilioceris, lily beetle – From Synonym Rings and Authority Files by Karl Fast, Fred Leise and Mike Steckel Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  65. 65. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 6 5 China cap = chinois = strainer
  66. 66. Why Bother? 6 6 • Sometimes on intranets, CV’s are skipped • You think you can force people to use proper terms • But people are lazy I’m tired of typing “Controlled Vocabulary--- CV is shorter.
  67. 67. Why Bother? 6 7 • On the internet you want to be found • Plus users use short queries – Average queries are 2.5 words– 30% of searches are one word queries • On large scale sites, there is enough data to do this programmatically, but on small sites, not. I want a cannon camera.
  68. 68. Thesauri • Cadillac of Controlled Vocabularies • Includes associative relationships Preferred term Variants Siblings Parent Associated Christmas X-mas, Nöel Hanukah, Kwanzaa Winter holidays Santa Claus Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  69. 69. Associations - crafted Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  70. 70. Associations - Behavioral • Amazon uses buying patterns to determine associations Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  71. 71. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 1 Associations What is related What is required? What else is interesting? Relevancy is king
  72. 72. Implementation? Implementation dependent on situation and tools. May be slow painful data entry– know this and prepare. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 2
  73. 73. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 3 Is that all? NO! Life beyond enumerative classification….
  74. 74. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 4 Faceted Classification was developed, prior to the existence of computers, by S. R. Ranganathan, a Hindu mathematician working as a librarian.
  75. 75. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 5 Ranganathan’s 5 Facets • who: personality • what: matter • how: energy • where: space • when: time
  76. 76. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
  77. 77. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 7 Ordinary stuff?
  78. 78. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 8 Personals Faceted classification is often used by Personas Content is by the users
  79. 79. What’s the difference? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 7 9 Electronics Camera Digital Film PDAs Televisions Camera facets Pixels Zoom Price
  80. 80. Music Enumerative Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com Modern – Rock • Alternative – Seattle – Atlanta Faceted Mood Tempo Artist Use 8 0
  81. 81. Create candy facets for your store FACETS, ANYONE? Who What How Where When Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 81
  82. 82. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 8 2 HEADER This slide was left purposely blank. I can do that, you know.
  83. 83. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 8 Q&A 3

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