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Despite the growth of new and innovative digital strategies, pay-per-click advertising remains one of the most commonly used online marketing methods today—and for good reason. When executed properly, PPC ads can reap major benefits. However, every business is different. What works for some companies may not always work for you.
In order to get the most out of PPC advertising, you need to use the right platform with the right targeting, and that’s exactly what we’re going to explore in our next WideNet U.
Join us on September 21st as we dive into the two most popular advertising platforms—Google AdWords and Facebook Ads—and talk about which one is best for your business.
In this session, we’ll cover:
- Is PPC even worth it?
- The difference between passive and active advertising
- The pros and cons of Facebook Ads
- The pros and cons of Google AdWords
- Goals, message, and tone for each platform