FinditKC Project Review 2

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This powerpoint is for caps Interactive design class monthly project review. Our project if for FinditKC.com

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FinditKC Project Review 2

  1. 1. Kansas City’s FIRST Online Video Directory 10/22/2011 Hannah Cantrell & Claudia Houghton 1
  2. 2. Objective• Creating visual identities for the clients’ customers• Creating an online presence for the mother- brand (fimedia) of FindItKC10/22/2011 Hannah Cantrell & Claudia Houghton 2
  3. 3. Target Audience• Local businesses ranging in the KC area who are looking to become more wide-known and recognizable to the public• 30 and up• Men and women• For start-up businesses10/22/2011 Hannah Cantrell & Claudia Houghton 3
  4. 4. Message To The Customer To buy a spot in their online video directory10/22/2011 Hannah Cantrell & Claudia Houghton 4
  5. 5. RationaleThe reason why we are producing new logos forFindItKC’s companies and are creating a new sitefor their media page, is because they have a lotof request pouring in for logo’s and web sitesthat they are over worked. Also they want togive students who are looking to going into thiskind of a career a great opportunity to learn andexperience what it would be like.10/22/2011 Hannah Cantrell & Claudia Houghton 5
  6. 6. Present Challenges • Not all of the businesses on FindItKC have logos, websites, or social media. • The client has requested that every company has a visual identity10/22/2011 Hannah Cantrell & Claudia Houghton 6
  7. 7. Competitors • Yellowbook is a main competitor to FindItKC, because it also an online directory revolving around local businesses • They specialize in having their users post reviews and testimonials about local companies they have experienced10/22/2011 Hannah Cantrell & Claudia Houghton 7
  8. 8. Competitors • LocalPages is a competitor to FindItKC, because it is an online directory with ratings, reviews, coupons, local news, maps and more • They show the business’s ratings, reviews, coupons, and post local news, maps, and etc. http://www.localpages.com/10/22/2011 Hannah Cantrell & Claudia Houghton 8
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  15. 15. Checklist1. Create sketches for All Season Roofing (Sept. 22) – Done2. Edit the wordpress Website and add certain information (Sept. 29) – Done3. Sketch ideas for Appliance outlet logo (Oct. 6) – Done4. Make revisions to the fimeadia web page (Oct. 6) – Done5. Create Logo mock ups for All Season Roofing and Appliance Outlet (Oct. 13) – Done6. Take logo critiques and revise them (Oct. 27)7. Fill in all of the information for the website and add Posts (Nov. 3)8. Save logos in all file types (Nov. 10)10/22/2011 Hannah Cantrell & Claudia Houghton 15

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