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Health 2.0 chapter preso 10 13-15 v final-share

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"Building Data Driven Experiences in Digital Health"
Health 2.0 SF Chapter meeting keynote - 10/13/15

Published in: Health & Medicine

Health 2.0 chapter preso 10 13-15 v final-share

  1. 1. Chris Hogg Chief Operating Officer Propeller Health @cwhogg Building Data-Driven Experiences in Digital Health
  2. 2. Molecular/cell biologist Digital Health Entrepreneur Pharma Commercial Strategist Healthcare Investment Banker @cwhogg
  3. 3. @cwhogg
  4. 4. @cwhogg
  5. 5. @cwhogg
  6. 6. @cwhogg
  7. 7. EMRs Sensors Smartphones Public Policy (ACA) The Great Convergence @cwhogg
  8. 8. Health is a Data Problem @cwhogg
  9. 9. 12/31/05   1/31/06   2/28/06   3/31/06   4/30/06   5/31/06   6/30/06   7/31/06   8/31/06   9/30/06   10/31/06   11/30/06   A medical record is a punctuated data stream Personal  Health  Data   @cwhogg
  10. 10. @cwhogg
  11. 11. Personal  Health  Data   12/31/05   1/31/06   2/28/06   3/31/06   4/30/06   5/31/06   6/30/06   7/31/06   8/31/06   9/30/06   10/31/06   11/30/06   EMR data + user generated/sensor data = a complete picture @cwhogg
  12. 12. @cwhogg
  13. 13. @cwhogg
  14. 14. @cwhogg
  15. 15. @cwhogg
  16. 16. @cwhogg
  17. 17. Value simplicity, above all else @cwhogg
  18. 18. Value simplicity, above all else @cwhogg
  19. 19. Rules + Feeds are awesome (but watch the noise) @cwhogg
  20. 20. Find data to bootstrap your experience @cwhogg
  21. 21. Don’t assume you know what your users want @cwhogg
  22. 22. Engagement is not a key metric! @cwhogg
  23. 23. January 23, 2014 @cwhogg
  24. 24. Merck Teams with Electronic Health Records Provider Practice Fusion to Improve Patient Health @cwhogg
  25. 25. @cwhogg
  26. 26. Diverse  teams     are  required  for   complex  products     (especially  in  healthcare)  
  27. 27. Too much pull… Too little push @cwhogg
  28. 28. Still don’t assume you know what your users want! (even if you are the user) @cwhogg
  29. 29. @cwhogg
  30. 30. Propeller passively collects data on when, where and how often a person uses their medication inhalers @cwhogg
  31. 31. 1:38:08 PM PST Pollen Count 5.2 AQI 102 N47o 34.4452. W110o77.8257 2 inhalations of ProAir (120mcg) 20 seconds apart Winds from SW, 13mph And attaches location- based meta data to each actuation @cwhogg
  32. 32. @cwhogg
  33. 33. Simple Push not pull System allows us to learn what users find useful Personalized Multiple data layers Metrics that matter Current app New Cards app @cwhogg
  34. 34. @cwhogg
  35. 35. Know you don’t know Make your product simple Make your product delightful Make your metrics meaningful Obsess about design @cwhogg
  36. 36. Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. Steve Jobs @cwhogg
  37. 37. @cwhogg
  38. 38. “Can you imagine how awesome it would have been to be an entrepreneur in 1985 when almost any dot com name you wanted was available?” @cwhogg
  39. 39. @cwhogg
  40. 40. @cwhogg

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