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Hvadersocialemedier 11.4.2011


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Hvadersocialemedier 11.4.2011

  1. 1. Hvad er sociale medier?Digitale medier og netmedieret kommunikation i undervisningenOutreach ’10
  2. 2. web 2.0‣ konference - 2004‣ overlevelsesparameter efter i 2001‣ OReilly: What Is Web 2.0: ‣ what-is-web-20.html‣
  3. 3. Kritik‣ Troværdighed ‣ John Seigenthaler/Brian Chase-sagen‣ Forretningsmodel‣ Tim Berners-Lee ‣ konceptuel ‣ teknologisk‣ “The “2.0-ness” is not something new, but rather a fuller realization of the true potential of the web platform”
  4. 4. O’Reillys syv principper1.The Web as Platform2.Harnessing Collective Intelligence3.Data is the Next Intel Inside4.End of Software Release Cycle5.Lightweight Programming Models6.Software Above the Level of a Single Device7.Rich User Experiences
  5. 5. O’Reilly - eksempler
  6. 6. Hirsch PageType=Asset&ID=739
  7. 7. Tags
  8. 8. compact definition? [O’Reilly]I said Im not fond of definitions, but I woke up this morning withthe start of one in my head: Web 2.0 is the network as platform,spanning all connected devices; Web 2.0 applications are thosethat make the most of the intrinsic advantages of that platform:delivering software as a continually-updated service that gets betterthe more people use it, consuming and remixing data from multiplesources, including individual users, while providing their own dataand services in a form that allows remixing by others, creatingnetwork effects through an "architecture of participation," andgoing beyond the page metaphor of Web 1.0 to deliver rich userexperiences.
  9. 9. RSS‣ Really Simple Syndication‣ Rich Site Summary
  10. 10. Cluetrain Manifesto, 1999 Markets are conversations.# Markets consist of human beings, not demographicsectors.# Conversations among human beings sound human. Theyare conducted in a human voice.# Whether delivering information, opinions, perspectives,dissenting arguments or humorous asides, the humanvoice is typically open, natural, uncontrived.# People recognize each other as such from the sound ofthis voice.# The Internet is enabling conversations among humanbeings that were simply not possible in the era of massmedia
  11. 11. long tail Chris Anderson, Wired, 2004
  12. 12. Negativ definition: Hvad er Web 2.0 ikke
  13. 13. Negativ definition: Hvad er Web 2.0 ikke
  14. 14. Arto år 2000
  15. 15. Arto år 2010
  16. 16. Yahoo 1999
  17. 17. Google 1999
  18. 18.
  19. 19. Nøglebegreber - brugeren• Deltagelse• Åbenhed• Samtale• Fællesskab• Connected• Netværk