Dr Claire Wardle  Multimedia Meets Radio       3 March 2011

www.delicious.com/cward1e/MMR11                                   2
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
From ugc to social media... 2005 2006 2007         2008   2009   2010   20113
Credit:
Gary
Hayes
h/p://www.personalizemedia.com/garys‐social‐media‐count/
Researching existing stories         Keeping across breaking news                               RESEARCH
Researching existing stories         Keeping across breaking news                               RESEARCH                  ...
Researching existing stories         Keeping across breaking news                                RESEARCH                 ...
Mainstream Media
Mainstream Media         BBC audiences are spending on average:11 minutes on facebook & 1 minute on BBC news homepage
Mainstream Media              MSM                           MSMYou have to be in the places where audiences are spending t...
9
Thinking about radio and social media...
Thinking about radio and social media...
“They swear like sailors,but boy, they’re smart.”                                                “We have better          ...
How to build community                         13
How to build community

1. The audience sharing your content                                            13
How to build community

1. The audience sharing your content 2. Everyday engagement                                       ...
How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns                     ...
How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing    ...
How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing 5. ...


1. The audience sharing your content               h/p://zeitgeist.prototyping.bbc.co.uk/zeitgeist/by_week/             ...
2. Everyday engagement        Daily #showcredits
2. Everyday engagement        Daily #showcredits                             collaborative                              jo...
16
16
16
16
3. Event Campaigns                Think about using facebook in different ways

4. Crowdsourcing

4. Crowdsourcing
5. Collaborative Content
22
What’s Next?               Mobile   23
Content Curation            24
Conclusions
Conclusions
Conclusions
Radio has always been a social medium
Dr Claire Wardle // @cward1e
Social media and radio
Social media and radio
Social media and radio
Social media and radio
Social media and radio
Social media and radio
Upcoming SlideShare
Loading in …5
×

Social media and radio

1,317 views

Published on

My 1st presentation at the Multimedia Meets Radio conference in Rome, 3 March 2011.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,317
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social media and radio

    1. 1. Dr Claire Wardle Multimedia Meets Radio 3 March 2011
    2. 2. 
www.delicious.com/cward1e/MMR11 2
    3. 3. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    4. 4. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    5. 5. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    6. 6. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    7. 7. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    8. 8. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    9. 9. From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
    10. 10. Credit:
Gary
Hayes
h/p://www.personalizemedia.com/garys‐social‐media‐count/
    11. 11. Researching existing stories Keeping across breaking news RESEARCH
    12. 12. Researching existing stories Keeping across breaking news RESEARCH BUILDING COMMUNITY
    13. 13. Researching existing stories Keeping across breaking news RESEARCH BUILDING COMMUNITYEngage with existing audiences Helping new audiences find you
    14. 14. Mainstream Media
    15. 15. Mainstream Media BBC audiences are spending on average:11 minutes on facebook & 1 minute on BBC news homepage
    16. 16. Mainstream Media MSM MSMYou have to be in the places where audiences are spending their time
    17. 17. 9
    18. 18. Thinking about radio and social media...
    19. 19. Thinking about radio and social media...
    20. 20. “They swear like sailors,but boy, they’re smart.” “We have better comments on facebook than on our own site” Referral traffic on NPR’s Facebook page has grown from 1.5 million to 4.5 million pageviews a month. The Facebook fans are also some of NPR’s most devoted listeners, with 70 percent of55% of facebook fans them tuning into their localvisit NPR on a regular NPR station — and averagingbasis. 2 hours of NPR consumption a day. Quotes
taken
from
an
interview
with
Andy
Carvin

from
NPR
h/p://www.niemanlab.org/ 2011/01/nprs‐facebook‐page‐a‐mulI‐million‐pageview‐machine/
    21. 21. How to build community 13
    22. 22. How to build community

1. The audience sharing your content 13
    23. 23. How to build community

1. The audience sharing your content 2. Everyday engagement 13
    24. 24. How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns 13
    25. 25. How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing 13
    26. 26. How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing 5. Collaborative Content 13
    27. 27. 

1. The audience sharing your content h/p://zeitgeist.prototyping.bbc.co.uk/zeitgeist/by_week/ h/p://likebu/on.com/?url=bbc.co.uk 14
    28. 28. 2. Everyday engagement Daily #showcredits
    29. 29. 2. Everyday engagement Daily #showcredits collaborative journalism
    30. 30. 16
    31. 31. 16
    32. 32. 16
    33. 33. 16
    34. 34. 3. Event Campaigns Think about using facebook in different ways
    35. 35. 
4. Crowdsourcing
    36. 36. 
4. Crowdsourcing
    37. 37. 5. Collaborative Content
    38. 38. 22
    39. 39. What’s Next? Mobile 23
    40. 40. Content Curation 24
    41. 41. Conclusions
    42. 42. Conclusions
    43. 43. Conclusions
    44. 44. Radio has always been a social medium
    45. 45. Dr Claire Wardle // @cward1e

    ×