CFCA Annual Meeting & Summer Educational Event
Royal York Hotel , Toronto, Canada
Shift at Work:
Changing Modus
Operandi
Y...
2
Telecom Today
Evolution of Fraud Management
Crossroad and Opportunity
Shift at Work
Changing Modus Operandi
Agenda
From “Walled Garden” to “Dumb Pipe”
Telecom Operators Evolution
Network Content Device CustomerConnectivity
4
Operators’ Main Challenges (2013-2015)
Source: Informa, March 2013
 Almost secretive units within the
operator
 Low visibility within the organization
 Low to non-existent involvement in...
6
6
7
 Telcos are going
through a gradual
change
 Revenues changed
due to changes in
products & plans
 A shift towards
bund...
8
Change in Fraud Management
 If traffic is unlimited …
– No more “high usage” ?
– No more “abnormal” traffic behavior ?
...
 In order to stay relevant – Fraud
units must re-assess their strategy
and their work focus
 Detecting more % of fraud –...
10
If you don’t like
what’s BEING
said CHANGE the
conversation
 Expanding traditional work
“borders” and responsibilities
 Leveraging available databases for
uses outside the fraud re...
12
 Fraud units “sit” on an essential, insightful
mountain of straw – that with the right approach
can turn to valuable g...
Big Data Analytics
13
 The need for immediate retrieval
of info from a massive, cross-
channel database
 Significantly h...
 Fraud units monitor routes of calls,
destination countries; statistics are
available to them
 The percentage of fraud c...
 Detection of abusers/unfair users in
unlimited/bundle plans
 Presenting statistics and trends of
unlimited plans with f...
 Provide high level statistics on risks,
threats and fraud findings per LOB
 M2M / Mobile Money/ LTE
 Drill down capabi...
17
 Provide actionable insights into the business
performance
 Utilizing data from different sources (Risk, Fraud &
RA)
...
Bottom Line
 Creating more value from Revenue
Management operations
 Find new growth engines outside
traditional space
...
19
A leading supplier of Revenue Analytics solutions to
communications and digital service providers
Founded: 2001
300 emp...
Website
RA Blog www.ra-blog.org
www.cvidya.com
Your
Success
is Our
Business
Interact with Us
Products
Overview
Customers
Testimonials
Solutions
Demonstration
21
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Shift at work of fraud management

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How Fraud Management is shifting towards new domains and why the only way fraud units can stay relevant is by doing other things rather than Fraud Management.
Read cVidya's Tal Eisner's presentation titled "Changing Modus Operandi" as presented in latest CFCA Educational Event held in Toronto June 5th

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Shift at work of fraud management

  1. 1. CFCA Annual Meeting & Summer Educational Event Royal York Hotel , Toronto, Canada Shift at Work: Changing Modus Operandi Your Success is Our Business Tal Eisner – Senior Director Product Strategy
  2. 2. 2 Telecom Today Evolution of Fraud Management Crossroad and Opportunity Shift at Work Changing Modus Operandi Agenda
  3. 3. From “Walled Garden” to “Dumb Pipe” Telecom Operators Evolution Network Content Device CustomerConnectivity
  4. 4. 4 Operators’ Main Challenges (2013-2015) Source: Informa, March 2013
  5. 5.  Almost secretive units within the operator  Low visibility within the organization  Low to non-existent involvement in internal, non-fraud procedures  Need to justify buying an FMS  Need to justify the existence of the unit  Lack of internal procedures and work methodology  Highly reactive modus operandi 5  Exist in most telcos  Most of the units have a vendor-based FMS or an internal-built one  Methodology has evolved and is now established  Unit is well recognized as an operative, “main stream” unit  Integral part of the internal workflow in product launches, sales operations, etc.  Focus is on saving as much money and preventing as much damage as possible
  6. 6. 6 6
  7. 7. 7  Telcos are going through a gradual change  Revenues changed due to changes in products & plans  A shift towards bundles  New flat tariff plans  All included plans  Unlimited Voice/SMS/Data
  8. 8. 8 Change in Fraud Management  If traffic is unlimited … – No more “high usage” ? – No more “abnormal” traffic behavior ?  Change of fraud incentives ? – Why bother with fraud if it’s all so cheap and unlimited anyway?  Change of Fraud Management strategy ? – Who are we after ?
  9. 9.  In order to stay relevant – Fraud units must re-assess their strategy and their work focus  Detecting more % of fraud – will not cut it any longer . . .  So does detecting fraud on new technologies – All this is “more of the same” – which is not enough any more  A real need for change has surfaced in order to stay relevant 9
  10. 10. 10 If you don’t like what’s BEING said CHANGE the conversation
  11. 11.  Expanding traditional work “borders” and responsibilities  Leveraging available databases for uses outside the fraud realm  Effective quick and prompt reactions to different needs of the organization  Strong analytical abilities  Shortening internal process to get quicker, better insights for the org. 11
  12. 12. 12  Fraud units “sit” on an essential, insightful mountain of straw – that with the right approach can turn to valuable gold  Utilizing existing databases can generate strong positioning within the organization since no CAPEX needed  Increasing cross-department cooperation  Big Data Analytics  Turning a challenging time into an opportunity for growth 12
  13. 13. Big Data Analytics 13  The need for immediate retrieval of info from a massive, cross- channel database  Significantly helps in areas such as: ─ LTE – where volumes of data are enormous ─ Security matters – Info needed “here and now” ─ Info sharing and intelligence gathering ─ Cyber security matters Exploring new grounds
  14. 14.  Fraud units monitor routes of calls, destination countries; statistics are available to them  The percentage of fraud calls to a specific country means GOLD  This info is available SOLELY to the fraud management department  This should bring recommendations (close the route/change billing/rates etc.) and further cooperation with the relevant department 14
  15. 15.  Detection of abusers/unfair users in unlimited/bundle plans  Presenting statistics and trends of unlimited plans with focus on abuse  Providing network recommendations as a result (e.g., automatic actions)  Establishing policy enforcement procedures 15
  16. 16.  Provide high level statistics on risks, threats and fraud findings per LOB  M2M / Mobile Money/ LTE  Drill down capabilities  Present % of fraud per LOB to define actions accordingly  Assess future risks and threats and present them in figures according to current findings  Alert on high risk services on regular basis 16
  17. 17. 17  Provide actionable insights into the business performance  Utilizing data from different sources (Risk, Fraud & RA)  Support specific LOB and needs (e.g., LTE, Mobile Money, M2M, Video)  Shift towards monetary terms and statistics rather than specific incidents and specific subscribers  A shift towards trends analysis  Expend cross company/department cooperation  Infuse risk factors to marketing strategy Changing Modus Operandi
  18. 18. Bottom Line  Creating more value from Revenue Management operations  Find new growth engines outside traditional space  Reducing revenue related risks  Improving margins  Greater visibility of risks and mitigation  Enable advanced analytics for other uses than fraud  INCREASING BOTTOM LINE 18
  19. 19. 19 A leading supplier of Revenue Analytics solutions to communications and digital service providers Founded: 2001 300 employees in 15 locations worldwide Deployed at 7 out of the 10 largest operators in the world 150 customers in 64 countries Globally processing 150 Billion xDRs per day, 55 Trillion xDRs per year Contributing over $12 Billion to providers annual revenue Partnering with world leading vendors What You Should Know ABOUT US
  20. 20. Website RA Blog www.ra-blog.org www.cvidya.com Your Success is Our Business
  21. 21. Interact with Us Products Overview Customers Testimonials Solutions Demonstration 21

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