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Minicurso Pesquisa Qualitativa com NVIVO

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Minicurso de pesquisa qualitativa com a ferramenta QDAS NVIVO da QSR International, na Semana de Comunicação da Universidade Católica de Brasília - UCB (www.secomunica.com.br).

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Minicurso Pesquisa Qualitativa com NVIVO

  1. 1. Universidade Católica de Brasília Pesquisa Qualitativa com NVIVO 10 Victor Rafael R Celestino 05 Nov 2015
  2. 2. Sumário O Introdução O Pesquisa Qualitativa com software O Trabalhando com software NVIVO 10 O Funcionalidades do NVIVO O Trabalhando com PDF, Entrevistas, Imagens, Audio e Video O Aplicações específicas O Questionário: integração do NVIVO
  3. 3. Pesquisa Qualitativa com Software O Qualitative Data Analysis Software (QDAS) para computação qualitativa não-numérica surgiram na década de 1980 O Desde sua origem, os QDASs permitem manipulação de textos digitalizados ou escaneados, classificação hierárquica e temática, e ferramentas gráficas para filtragem (análise factorial) O QDASs evoluiram nesses 30 anos com novas tecnologias para mineração de dados, análise textual, e incorporação de dados multimídia e de redes sociais O Atualmente, os quatro softwares mais conhecidos no Brasil são o ALCESTE, o Iramuteq (livre), o ATLAS TI e o NVIVO O NVIVO apresenta diversas vantagens de custo-benefício, em função de funcionalidades e facilidade de operação
  4. 4. O O que é CAQDAS? O História dos CAQDAS (computer aided qualitative data analysis software - http://www.surrey.ac.uk/sociology/research/ researchcentres/caqdas/). O Usado em qualquer pesquisa qualitativa, sem favorecimento. Pode apoir métodos mistos também, com troca de dados com Excel e outros aplicativos. Flick (2014) Pesquisa Qualitativa com Software
  5. 5. O Questões metodológicas sobre o uso de software na pesquisa qualitativa? O Distanciamento do pesquisador dos dados: equilíbrio entre proximidade (codificação) e afastamento (modelagem); O Domínio da codificação, em detrimento de outras técnicas de análise (diários de campo, memorandos e mapas conceituais); O Mecanização positivista da análise; O Interpretação errônea que o software impõe a metodologia, ou enfoque analítico. O Bazeley & Jackson (2013) Pesquisa Qualitativa com Software
  6. 6. Trabalhando com NVIVO O As funções principais do NVIVO são: 1. Importação de Fontes (Sources); 2. Criação de Nós (Nodes) e Codificação (Coding); 3. Análise do Material e Visualização. Fontes Nós Codificaçã o QSR International (2012) e Edhlund & McDougall (2012)
  7. 7. Trabalhando com NVIVO O O que é o NVIVO? Youtube (3:25): https://www.you tube.com/watch ?v=cL9GwXOK k08&list=PL98A 557D23427B3B C&index=5 QSR International (2012)
  8. 8. Trabalhando com NVIVO O Facilidades da versão NVIVO 10? O Captura Webpages como PDF O Captura de mídias sociais (Facebook e Twitter) O Youtube (10:29): https://www.youtube.com/watch?v=rlWC9vZu5 gk&feature=youtu.be NVivo 10 highlights NCapture: Import web pages: Import Facebook wall posts and comments: Import LinkedIn group discussions: Import Tweets: Import YouTube content: Automatically code social media data: NVivo Visualize social media data: Import online PDFs: Import your Evernote notes: Import your Evernote tags: NVivo 10 highlights NCapture: Import web pages: Import Tweets: Import YouTube content: Automatically code social media data: NVivo Visualize social media data: QSR International (2012)
  9. 9. Funcionalidades do NVIVO Painel de Navegaçã o Trabalhando com NVIVO (8:14): https://www.youtube.com/watch?v=W55g pksnWhc&feature=youtu.be QSR International (2012)
  10. 10. NVIVO – Funcionalidades O SoftTop: O Video Treinamento http://www.softtop.com.br/
  11. 11. O Pesquisa Qualitativa com NVIVO: O Codificação temática e análise de conteúdo O Youtube (2:21): https://www.youtube.com/watch?v=FQl8x3 R5qgc&list=UUnfY7xiVmjJ-y0Y3cFN0MJw Bazeley & Jackson (2013), Edhlund & McDougall (2012) e Flick (2014) Trabalhando com NVIVO
  12. 12. O Pesquisa Qualitativa com NVIVO: O Importando e aplicando classificações e atributos O Youtube (4:14): https://www.youtube.com/watch?v=nvOnhe a0qjY&list=UUnfY7xiVmjJ-y0Y3cFN0MJw Bazeley & Jackson (2013), Edhlund & McDougall (2012) e Flick (2014) Trabalhando com NVIVO
  13. 13. O Trabalhando com: O PDF O Entrevistas O Imagens O Audio e Video Nvivo Teachers Guide (2015) Trabalhando com NVIVO
  14. 14. NVIVO – Integração com Excel e SurveyMonkey O Youtube: O (0:59) SurveyMonkey https://www.youtube.com/watch?v=tu4yv3a EQ-k&list=UUnfY7xiVmjJ-y0Y3cFN0MJw O (7:40) Conjunto de Dados http://www.youtube.com/watch?v=1qeKeFd gO-4&feature=youtu.be O (7:45) Excel https://www.youtube.com/watch?v=ojW0hB ScJ8s
  15. 15. Referências O Bazeley, P. & Jackson, K. (2013). Qualitative data analysis with Nvivo: SAGE. O Edhlund, B. & McDougall, A. (2013). Nvivo 10 essentials: Lulu.com. O Flick, U. (2014). An introduction to qualitative research: SAGE. O QSR International. (2015). The NVIVO Teachers Guide.

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