LinkedIn - Personal Profile & Company Page (NGOs)

CVexperts - CV/LinkedIn Profile Writing & Career Consulting
CVexperts - CV/LinkedIn Profile Writing & Career ConsultingExecutive CV / LinkedIn Profile Writing ✎ ® ► Personal Branding ► Career Coaching ► International Job Search Strategies
LinkedIn:
Personal Profile & Company Page
Key Note Speaker:
Maria Pafioli, MSc
LinkedIn Profile Writer
www.cvexperts.gr
6th SciFY Academy
18/11/2015, Athens
w w w . c v e x p e r t s . g r
Το	
  LinkedIn	
  είναι	
  μόνιμα	
  στις	
  
πρώτες	
  15	
  με	
  20	
  θέσεις	
  των	
  
δημοφιλέστερων	
  sites	
  σε	
  όλο	
  τον	
  
κόσμο,	
  ενώ	
  ο	
  μέσος	
  χρόνος	
  
παραμονής	
  των	
  χρηστών	
  στις	
  
σελίδες	
  του	
  είναι	
  πάνω	
  από	
  20	
  
λεπτά	
  (στο	
  «ανταγωνιστικό»	
  
Google+	
  είναι	
  μόλις	
  7	
  λεπτά)	
  
w w w . c v e x p e r t s . g r
w w w . c v e x p e r t s . g r
LinkedIn	
  numbers	
  for	
  Greece:	
  
•  761,530	
  members	
  
•  4,505	
  companies	
  
•  76	
  job	
  posangs	
  
	
  
(12/12/2013)	
  
•  966,656	
  members	
  
•  7,520	
  companies	
  
•  233	
  job	
  posangs	
  
	
  
(18/11/2015)	
  
w w w . c v e x p e r t s . g r
Degrees	
  of	
  separaaon	
  in	
  social	
  networks:	
  
• 	
  Facebook	
  4.28	
  
• 	
  Twijer	
  4.67	
  
• 	
  LinkedIn	
  3!	
  
1.	
  You	
  already	
  know	
  them	
  
2.	
  You	
  know	
  someone	
  who	
  knows	
  them	
  
3.	
  You	
  know	
  someone	
  who	
  knows	
  someone	
  who	
  knows	
  them	
  
	
   w w w . c v e x p e r t s . g r
Degrees	
  of	
  separaaon	
  in	
  LinkedIn:	
  
w w w . c v e x p e r t s . g r
Premium	
  Accounts	
  /	
  1	
  month	
  free:	
  
•  JOB	
  SEEKER	
   	
   	
  €21.99*	
  /	
  month	
  
•  BUSINESS	
  PLUS	
   	
  €44.99*	
  /	
  month	
  
•  SALES	
  NAVIGATOR 	
  €59.99*	
  /	
  month	
  
•  RECRUITER	
  LITE 	
  €89.95*	
  /	
  month	
  
	
  
w w w . c v e x p e r t s . g r
w w w . c v e x p e r t s . g r
LinkedIn - Personal Profile & Company Page (NGOs)
Χρησιμοποίησε	
  SEO	
  
για	
  να	
  σε	
  
ανακαλύψουν	
  
*	
  SEO:	
  Search	
  Engine	
  OpPmizaPon	
  
Be	
  great	
  at	
  what	
  you	
  do!	
  
w w w . c v e x p e r t s . g r
Why Personal Profile?
JOBS / CLIENTS / PARTNERS
PERSONAL BRAND
COMPANIES / INDUSTRY LEADERS
ENGAGEMENT
GLOBAL MARKET TRENDS
NETWORKS
VOLUNTEER CAUSES
w w w . c v e x p e r t s . g r
Top Mistakes
NON PROFESSIONAL PRESENCE
POOR CONTENT
NO GROUPS
(IN)CREDIBLE RECOMMENDATIONS
NO UPDATE
INCOSISTENCY WITH CV
ASKING FAVORS
SELLING
w w w . c v e x p e r t s . g r
Anonymous Viewer Penalty
w w w . c v e x p e r t s . g r
Free Learning Webinars
LIVE WEBINARS
PRERECORDED SESSIONS
w w w . c v e x p e r t s . g r
LinkedIn - Personal Profile & Company Page (NGOs)
Why Company Page ?
FUNDS
BRAND (establish presence, spread the word & grow!)
ENGAGEMENT
TALENTS (Social Recruiting / Quality Candidates)
NETWORKS / GROUPS
NO COST OR LOW COST
w w w . c v e x p e r t s . g r
Company Page Tips
INDIVIDUAL PRESENCE (Free membership profiles)
PROFILES OF YOUR STAFF ALSO
COMPANY PRESENCE
USE GROUPS
SHARE BUTTONS
w w w . c v e x p e r t s . g r
Top 5 Groups for nonprofits:
Mojalink Non Profit Network
Social Media for Nonprofit Organizations
Non-Profit Marketing
Nonprofit Professionals Forum
Nonprofit Leadership Think Tank
w w w . c v e x p e r t s . g r
https://nonprofit.linkedin.com/
www.linkedin.com/in/mariapafioli
www.slideshare.com/cvexperts
www.linkedin.com/company/cvexperts
Are you LinkedIn?
www.facebook.com/cvexperts
www.twitter.com/cvexpertsgr
Check Us out on Facebook and
twitter:
* * A n d I n c r e d i b l e A u d i e n c e !
1 of 24

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LinkedIn - Personal Profile & Company Page (NGOs)

  • 1. LinkedIn: Personal Profile & Company Page Key Note Speaker: Maria Pafioli, MSc LinkedIn Profile Writer www.cvexperts.gr 6th SciFY Academy 18/11/2015, Athens
  • 2. w w w . c v e x p e r t s . g r
  • 3. Το  LinkedIn  είναι  μόνιμα  στις   πρώτες  15  με  20  θέσεις  των   δημοφιλέστερων  sites  σε  όλο  τον   κόσμο,  ενώ  ο  μέσος  χρόνος   παραμονής  των  χρηστών  στις   σελίδες  του  είναι  πάνω  από  20   λεπτά  (στο  «ανταγωνιστικό»   Google+  είναι  μόλις  7  λεπτά)   w w w . c v e x p e r t s . g r
  • 4. w w w . c v e x p e r t s . g r
  • 5. LinkedIn  numbers  for  Greece:   •  761,530  members   •  4,505  companies   •  76  job  posangs     (12/12/2013)   •  966,656  members   •  7,520  companies   •  233  job  posangs     (18/11/2015)   w w w . c v e x p e r t s . g r
  • 6. Degrees  of  separaaon  in  social  networks:   •   Facebook  4.28   •   Twijer  4.67   •   LinkedIn  3!   1.  You  already  know  them   2.  You  know  someone  who  knows  them   3.  You  know  someone  who  knows  someone  who  knows  them     w w w . c v e x p e r t s . g r
  • 7. Degrees  of  separaaon  in  LinkedIn:   w w w . c v e x p e r t s . g r
  • 8. Premium  Accounts  /  1  month  free:   •  JOB  SEEKER      €21.99*  /  month   •  BUSINESS  PLUS    €44.99*  /  month   •  SALES  NAVIGATOR  €59.99*  /  month   •  RECRUITER  LITE  €89.95*  /  month     w w w . c v e x p e r t s . g r
  • 9. w w w . c v e x p e r t s . g r
  • 11. Χρησιμοποίησε  SEO   για  να  σε   ανακαλύψουν   *  SEO:  Search  Engine  OpPmizaPon  
  • 12. Be  great  at  what  you  do!   w w w . c v e x p e r t s . g r
  • 13. Why Personal Profile? JOBS / CLIENTS / PARTNERS PERSONAL BRAND COMPANIES / INDUSTRY LEADERS ENGAGEMENT GLOBAL MARKET TRENDS NETWORKS VOLUNTEER CAUSES w w w . c v e x p e r t s . g r
  • 14. Top Mistakes NON PROFESSIONAL PRESENCE POOR CONTENT NO GROUPS (IN)CREDIBLE RECOMMENDATIONS NO UPDATE INCOSISTENCY WITH CV ASKING FAVORS SELLING w w w . c v e x p e r t s . g r
  • 15. Anonymous Viewer Penalty w w w . c v e x p e r t s . g r
  • 16. Free Learning Webinars LIVE WEBINARS PRERECORDED SESSIONS w w w . c v e x p e r t s . g r
  • 18. Why Company Page ? FUNDS BRAND (establish presence, spread the word & grow!) ENGAGEMENT TALENTS (Social Recruiting / Quality Candidates) NETWORKS / GROUPS NO COST OR LOW COST w w w . c v e x p e r t s . g r
  • 19. Company Page Tips INDIVIDUAL PRESENCE (Free membership profiles) PROFILES OF YOUR STAFF ALSO COMPANY PRESENCE USE GROUPS SHARE BUTTONS w w w . c v e x p e r t s . g r
  • 20. Top 5 Groups for nonprofits: Mojalink Non Profit Network Social Media for Nonprofit Organizations Non-Profit Marketing Nonprofit Professionals Forum Nonprofit Leadership Think Tank w w w . c v e x p e r t s . g r
  • 24. * * A n d I n c r e d i b l e A u d i e n c e !