Social Media @ <ul><li>How we achieve our goals </li></ul><ul><li>by using Social Media </li></ul><ul><li>Christian van de...
About Me <ul><li>Christian van der Ven </li></ul><ul><li>Coördinator Reference Services BHIC </li></ul><ul><li>Coördinator...
<ul><li>Photo: Eleni Zazani (Loreena Sandalwood in SL) </li></ul>
<ul><li>Photo: Eleni Zazani (Loreena Sandalwood in SL) </li></ul>
Topics <ul><li>BHIC </li></ul><ul><li>Goals Social Media @ BHIC </li></ul><ul><li>Website </li></ul><ul><li>Forums & Webca...
BHIC
Goals Social Media @ BHIC <ul><li>Reaching a larger and broader audience </li></ul><ul><li>Connecting to people and keepin...
Website
www.bhic.nl
www.bhic.nl
www.bhic.nl/uden
Website <ul><li>Local history pages: </li></ul><ul><ul><li>Stories, photos, slideshows & movies </li></ul></ul><ul><ul><li...
Forums & Webcare <ul><li>Create an active community for local history and genealogy in North-Brabant </li></ul><ul><li>Cro...
www.bhic.nl
Forums : strategy <ul><li>Moderate constantly </li></ul><ul><li>Reply, reply, reply! </li></ul><ul><li>Stimulate connectio...
312 488 1580 2233 4613 381 354 1536 1180 3451
 
Chat
www.bhic.nl
www.bhic.nl
www.bhic.nl
Chat <ul><li>Help-within-a-click on each webpage </li></ul><ul><li>Digital information and reference desk </li></ul><ul><l...
 
 
Blogs
www.brabantbekijken.nl
www.stephanushanewinckel.nl
Blogs <ul><li>Share short stories and photos about local history with a broad audience </li></ul><ul><li>2 – 3 times per w...
Flickr
www.flickr.com/brabantbekijken
http://flic.kr/p/5zf2UF
www.flickr.com/groups/sinterklaasinbrabant
Flickr <ul><li>Showcase photos “where the people are” </li></ul><ul><li>Share photos for public use </li></ul><ul><li>Crow...
Twitter
www.twitter.com/bhicarchief
Twitter <ul><li>Connect and interact with followers (520) </li></ul><ul><li>Reference </li></ul><ul><li>Share news, storie...
Twitter Tour 8 january 2011
Wikipedia
www.wikipedia.nl
www.wikipedia.nl
Wikipedia <ul><li>Improve encyclopedia </li></ul><ul><li>Improve findability archives & collections </li></ul><ul><li>Attr...
Facebook <ul><li>Connect to fans (54) </li></ul><ul><li>Highlight news, blogs and photos </li></ul><ul><li>Social Search b...
www.facebook.com/bhicarchief
Questions? <ul><li>You can always connect with me: </li></ul><ul><li>LinkedIn: Christian van der Ven </li></ul><ul><li>Twi...
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Social Media @ BHIC

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Social Media @ BHIC: How we achieve our goals by using Social Media (MARA Colloquium, 12 april 2011)

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Social Media @ BHIC

  1. 1. Social Media @ <ul><li>How we achieve our goals </li></ul><ul><li>by using Social Media </li></ul><ul><li>Christian van der Ven </li></ul><ul><li>MARA Colloquium </li></ul><ul><li>12 April 2011 </li></ul>
  2. 2. About Me <ul><li>Christian van der Ven </li></ul><ul><li>Coördinator Reference Services BHIC </li></ul><ul><li>Coördinator Web 2.0 / Social Media BHIC </li></ul><ul><li>Teacher Archives School </li></ul><ul><li>Coach 23 Things for Archivists </li></ul><ul><li>Manager Archief 2.0 (www.archief20.org) </li></ul><ul><li>Blogger (www.digitalearchivaris.nl) </li></ul><ul><li>Google Me! ;-) </li></ul>
  3. 3. <ul><li>Photo: Eleni Zazani (Loreena Sandalwood in SL) </li></ul>
  4. 4. <ul><li>Photo: Eleni Zazani (Loreena Sandalwood in SL) </li></ul>
  5. 5. Topics <ul><li>BHIC </li></ul><ul><li>Goals Social Media @ BHIC </li></ul><ul><li>Website </li></ul><ul><li>Forums & Webcare </li></ul><ul><li>Chat </li></ul><ul><li>Blogs </li></ul><ul><li>Flickr </li></ul><ul><li>Twitter </li></ul><ul><li>Wikipedia </li></ul><ul><li>Facebook </li></ul>
  6. 6. BHIC
  7. 7. Goals Social Media @ BHIC <ul><li>Reaching a larger and broader audience </li></ul><ul><li>Connecting to people and keeping in touch </li></ul><ul><li>Highlighting our archives and collections </li></ul><ul><li>Crowdsourcing </li></ul>
  8. 8. Website
  9. 9. www.bhic.nl
  10. 10. www.bhic.nl
  11. 11. www.bhic.nl/uden
  12. 12. Website <ul><li>Local history pages: </li></ul><ul><ul><li>Stories, photos, slideshows & movies </li></ul></ul><ul><ul><li>Forum, chat, rss & email notifications </li></ul></ul><ul><ul><li>Share (upload) stories and photos </li></ul></ul><ul><ul><li>Add comments </li></ul></ul><ul><li>Databases & Resources: </li></ul><ul><ul><li>Archives, books, photos, maps & genealogy </li></ul></ul><ul><ul><li>Scans of original documents </li></ul></ul>
  13. 13. Forums & Webcare <ul><li>Create an active community for local history and genealogy in North-Brabant </li></ul><ul><li>Crowdsource new information for stories and photos </li></ul><ul><li>Create an alternative for reference </li></ul>
  14. 14. www.bhic.nl
  15. 15. Forums : strategy <ul><li>Moderate constantly </li></ul><ul><li>Reply, reply, reply! </li></ul><ul><li>Stimulate connections between patrons </li></ul><ul><li>No charge! (at first) </li></ul><ul><li>Let the community rise first, then you retreat </li></ul><ul><li>Be nice to “regulars” (Christmas cards etc) </li></ul>
  16. 16. 312 488 1580 2233 4613 381 354 1536 1180 3451
  17. 18. Chat
  18. 19. www.bhic.nl
  19. 20. www.bhic.nl
  20. 21. www.bhic.nl
  21. 22. Chat <ul><li>Help-within-a-click on each webpage </li></ul><ul><li>Digital information and reference desk </li></ul><ul><li>On weekdays 7 – 10 pm </li></ul><ul><li>No login or submitting forms required </li></ul><ul><li>February – March 2010: > 1200 chats </li></ul><ul><li>Patrons always get (some) help </li></ul>
  22. 25. Blogs
  23. 26. www.brabantbekijken.nl
  24. 27. www.stephanushanewinckel.nl
  25. 28. Blogs <ul><li>Share short stories and photos about local history with a broad audience </li></ul><ul><li>2 – 3 times per week </li></ul><ul><li>Establish a slow-growing fan crowd </li></ul><ul><li>Make original travel notes available for a new audience </li></ul>
  26. 29. Flickr
  27. 30. www.flickr.com/brabantbekijken
  28. 31. http://flic.kr/p/5zf2UF
  29. 32. www.flickr.com/groups/sinterklaasinbrabant
  30. 33. Flickr <ul><li>Showcase photos “where the people are” </li></ul><ul><li>Share photos for public use </li></ul><ul><li>Crowdsourcing (names, places, dates etc) </li></ul><ul><li>Connect & interact with people </li></ul><ul><li>Comment, invite, suggest for galleries etc </li></ul><ul><li>Acquire photos </li></ul>
  31. 34. Twitter
  32. 35. www.twitter.com/bhicarchief
  33. 36. Twitter <ul><li>Connect and interact with followers (520) </li></ul><ul><li>Reference </li></ul><ul><li>Share news, stories and photos </li></ul><ul><li>Attract visitors to our website / social media </li></ul><ul><li>News, blogs and updated databases </li></ul><ul><li>Flickr activity </li></ul><ul><li>#fotovrijdag (“#photofriday”) </li></ul><ul><li>#followanarchive + tours 8 Jan & 12 Mar </li></ul>
  34. 37. Twitter Tour 8 january 2011
  35. 38. Wikipedia
  36. 39. www.wikipedia.nl
  37. 40. www.wikipedia.nl
  38. 41. Wikipedia <ul><li>Improve encyclopedia </li></ul><ul><li>Improve findability archives & collections </li></ul><ul><li>Attract visitors to our website </li></ul>
  39. 42. Facebook <ul><li>Connect to fans (54) </li></ul><ul><li>Highlight news, blogs and photos </li></ul><ul><li>Social Search becoming more important (Facebook “likes”/ Twitter / Google +1) </li></ul>
  40. 43. www.facebook.com/bhicarchief
  41. 44. Questions? <ul><li>You can always connect with me: </li></ul><ul><li>LinkedIn: Christian van der Ven </li></ul><ul><li>Twitter: @cvanderven </li></ul><ul><li>Email: christian.van.der.ven@gmail.com </li></ul><ul><li>Slides: www.slideshare.net/cvanderven </li></ul>

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