Search Intent and Conversational Metadata: Optimizing Your Blog in a Post-Hummingbird World

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Presentation given at Type-A Parent Conference Disneyland Bootcamp on July 12, 2014 in Anaheim, CA.

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Search Intent and Conversational Metadata: Optimizing Your Blog in a Post-Hummingbird World

  1. 1. @typeaparent #typeaDL N I C O L E B U L L O C K @ C U T E C U LT U R E C HI C Search Intent and Conversational Metadata: Optimizing Your Blog in a Post-Hummingbird World @cuteculturechic
  2. 2. @cuteculturechic @typeaparent #typeaDL Hummingbird and Other Google Algorithm Updates What is Semantic Search? Metadata, Tags, and Schema The Best SEO Tools Q&A Session Overview:
  3. 3. @cuteculturechic @typeaparent #typeaDL Panda: 2012 - Content farms, thin content Penguin: 2012 - Unnatural linking strategies Hummingbird: 2013 - Conversational search (From a “search engine” to an “answer engine”)
  4. 4. @cuteculturechic @typeaparent #typeaDL Exact match keyword search: 1-to-1 correlation between keywords targeted and the search query that returns the content Semantic search: organizes information to deliver more relevant and higher-quality search results Semantic = Synonym Subject Predicate Object
  5. 5. @cuteculturechic @typeaparent #typeaDL You can target more natural keyword phrases It’s easier to write great content Rankings take into account your brand strength, social media activity, and inbound links It allows you to write for humans, not just for the search engines It factors in your location without typing it in Search engine is able to handle more complex queries and deliver more accurate results
  6. 6. @cuteculturechic @typeaparent #typeaDL Metadata (titles, descriptions keywords) Author Markup (“rel=author”) OpenGraph Tags (social graph) Schema.org  Person  Product  Event  Location  Review
  7. 7. @cuteculturechic @typeaparent #typeaDL Summary of content with keyword phrases 1-2 relevant hashtags Add on Google+ for faster indexing Boldquote a headline for each post on Google+ Use a mix of directly linked posts and photos with link
  8. 8. @cuteculturechic @typeaparent #typeaDL Submitting to link directories Keyword stuffing Having too much in your sidebars Neglecting your 404 errors Autoplayed music and videos Using layouts and large headers that put your written content below the fold
  9. 9. @cuteculturechic @typeaparent #typeaDL Structured Data Testing Tool (Google WMT) Facebook Linter Moz Beginners Guide to SEO Schema.org Ahrefs.com Ubersuggest and Soovle Annielytics SEO Tool List WP Plug-ins: All in One SEO or SEO by Yoast
  10. 10. @cuteculturechic @typeaparent #typeaDL Nicole Bullock @cuteculturechic www.google.com/+nicolebullock Cuteculturechick@gmail.com www.cuteculturechick.com Linkedin.com/in/nicolembullock

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