Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Using Social Media for
Weight Loss Support,
Outreach, and
Accountability
Nicole Bullock
www.beautyandthebypass.com
@beauty...
About Me
• Lap RNY 2/7/12
• Highest weight: 373.3
• Current weight: 243.0
• Surgeon: Dr. Sherman
Smith at Rocky Mountain
A...
A Tale of Two Personas
• Cute Culture Chick - @cuteculturechic
• Beauty and the Bypass - @beautyandbypass
Blogging
Facebook Fan Page
• Weight loss updates
• Non-scale victories
• Comparison pictures
• Sharing articles/blog posts
Twitter
Instagram
Pinterest
YouTube
• Record in landscape
• Upload in HD
• Use keyword-rich titles
and descriptions
• The most successful
videos are <...
Fitness Apps
• MyFitnessPal
• Nike
• Fitocracy
• RunKeeper
• Strava
• FitBit
Dark Social
Take it Offline
Advice from the Trenches
• Pre-approve pictures before
tagging
• Don’t abuse #hashtags
• Focus on quality over quantity
(y...
Selfie Tutorial
• Lighting
• Angle
• Steady Hand
• Crop
• Take more
than one pic
(just in case)
Any Burning Questions?
Let’s Connect!
• Nicole Bullock
• cuteculturechick@gmail.com
• www.beautyandthebypass.com
• www.facebook.com/cuteculturech...
Upcoming SlideShare
Loading in …5
×

Using Social Media For Support, Outreach, and Accountability After Weight Loss Surgery

9,296 views

Published on

Presented at ObesityHelp's 10th Annual National Convention in Anaheim, CA on October 4th, 2013.

Blogging and social media have been an important component to my weight loss success since gastric bypass surgery. In this presentation, I reviewed my history in blogging and social media, and why I chose to start a new blog to document my weight loss surgery experience at www.beautyandthebypass.com.

Published in: Health & Medicine
  • Gym guru exposes fat burning secret! I'm going to reveal to you the secret method that allows you to get the equivalent exercise of 45 minutes at the gym, in just a few minutes per day! Just watch this short video explaining how it works, JUST CLICK HERE ➤➤ http://ishbv.com/1minweight/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Using Social Media For Support, Outreach, and Accountability After Weight Loss Surgery

  1. 1. Using Social Media for Weight Loss Support, Outreach, and Accountability Nicole Bullock www.beautyandthebypass.com @beautyandbypass #OH2013
  2. 2. About Me • Lap RNY 2/7/12 • Highest weight: 373.3 • Current weight: 243.0 • Surgeon: Dr. Sherman Smith at Rocky Mountain Associated Physicians in Salt Lake City
  3. 3. A Tale of Two Personas • Cute Culture Chick - @cuteculturechic • Beauty and the Bypass - @beautyandbypass
  4. 4. Blogging
  5. 5. Facebook Fan Page • Weight loss updates • Non-scale victories • Comparison pictures • Sharing articles/blog posts
  6. 6. Twitter
  7. 7. Instagram
  8. 8. Pinterest
  9. 9. YouTube • Record in landscape • Upload in HD • Use keyword-rich titles and descriptions • The most successful videos are <2 minutes • Link to Google+ profile
  10. 10. Fitness Apps • MyFitnessPal • Nike • Fitocracy • RunKeeper • Strava • FitBit
  11. 11. Dark Social
  12. 12. Take it Offline
  13. 13. Advice from the Trenches • Pre-approve pictures before tagging • Don’t abuse #hashtags • Focus on quality over quantity (you don’t need to be friends with everyone) • Just because you can, doesn’t mean you should • It’s okay to take a break
  14. 14. Selfie Tutorial • Lighting • Angle • Steady Hand • Crop • Take more than one pic (just in case)
  15. 15. Any Burning Questions?
  16. 16. Let’s Connect! • Nicole Bullock • cuteculturechick@gmail.com • www.beautyandthebypass.com • www.facebook.com/cuteculturechick • Twitter: @beautyandbypass • Pinterest: cuteculturechic • Instagram: cuteculturechick • MyFitnessPal: cuteculturechick

×