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...a day in the life of BBCi Search <ul><ul><ul><li>january 2003 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li>...
 
 
 
wednesday december 11th <ul><li>a weekday during term-time </li></ul><ul><li>no major breaking news stories </li></ul><ul>...
analysis process <ul><li>took 10 sets of 6 minute samples </li></ul><ul><li>hand-classified 15,000 search terms </li></ul>...
UK-ness
UK non UK dvla edinburgh fire first aid courses london disability discrimination newspapers film news estate agents in sou...
UK-ness
BBC-ness
BBC-ness
BBC-ness
advanced search
advanced search
advanced search
spelling
spelling
spelling 30,000 searches with incorrect spellings every day
spelling
spelling
spelling 66% get a spelling suggestion 96% of ‘BBC’ searches with spelling mistakes have a Best Link
questions and URLs
47% - search engine only searching for search
47% - search engine only 14% - url only searching for search
47% - search engine only 14% - url only 39% - made other searches searching for search
how many words? 36% - 1 word 35% - 2 word 16% - 3 word 7% - 4 word 3% - 5 word 3% - more than 5 words
search usage by genre over time
search usage by genre over time regional world scopes world service
search usage by genre over time regional uk scopes where i live national sites
search usage by genre over time regional uk scopes uk focus - 39% ‘ fuzzy’ uk focus - 11% non uk specific - 50% no differe...
search usage by genre over time education scopes learning schools
search usage by genre over time information scopes lifestyle factual
search usage by genre over time entertainment scopes tv & radio programme sites
search usage by genre over time news & sport   homepage & default
200,000 unique searches every day 4 out of 5 searches are not about the BBC 2 in 5 searches are specifically about the UK ...
<ul><li>how do mobile phones work? </li></ul><ul><li>when is wallace and gromit on the television? </li></ul><ul><li>how d...
...a day in the life of BBCi Search <ul><ul><ul><li>january 2003 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li>...
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A day in the life of BBCi Search - January 2003

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This is the original presentation I gave within the BBC in January 2003, showing the results of an in-depth study of the BBC's search logs

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A day in the life of BBCi Search - January 2003

  1. 1. ...a day in the life of BBCi Search <ul><ul><ul><li>january 2003 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>
  2. 5. wednesday december 11th <ul><li>a weekday during term-time </li></ul><ul><li>no major breaking news stories </li></ul><ul><li>no major broadcast event </li></ul>
  3. 6. analysis process <ul><li>took 10 sets of 6 minute samples </li></ul><ul><li>hand-classified 15,000 search terms </li></ul><ul><li>compared them to a control sample </li></ul>
  4. 7. UK-ness
  5. 8. UK non UK dvla edinburgh fire first aid courses london disability discrimination newspapers film news estate agents in south africa hotels world wide nyc transit strike
  6. 9. UK-ness
  7. 10. BBC-ness
  8. 11. BBC-ness
  9. 12. BBC-ness
  10. 13. advanced search
  11. 14. advanced search
  12. 15. advanced search
  13. 16. spelling
  14. 17. spelling
  15. 18. spelling 30,000 searches with incorrect spellings every day
  16. 19. spelling
  17. 20. spelling
  18. 21. spelling 66% get a spelling suggestion 96% of ‘BBC’ searches with spelling mistakes have a Best Link
  19. 22. questions and URLs
  20. 23. 47% - search engine only searching for search
  21. 24. 47% - search engine only 14% - url only searching for search
  22. 25. 47% - search engine only 14% - url only 39% - made other searches searching for search
  23. 26. how many words? 36% - 1 word 35% - 2 word 16% - 3 word 7% - 4 word 3% - 5 word 3% - more than 5 words
  24. 27. search usage by genre over time
  25. 28. search usage by genre over time regional world scopes world service
  26. 29. search usage by genre over time regional uk scopes where i live national sites
  27. 30. search usage by genre over time regional uk scopes uk focus - 39% ‘ fuzzy’ uk focus - 11% non uk specific - 50% no difference to search across the service as a whole
  28. 31. search usage by genre over time education scopes learning schools
  29. 32. search usage by genre over time information scopes lifestyle factual
  30. 33. search usage by genre over time entertainment scopes tv & radio programme sites
  31. 34. search usage by genre over time news & sport homepage & default
  32. 35. 200,000 unique searches every day 4 out of 5 searches are not about the BBC 2 in 5 searches are specifically about the UK 1 in 12 searches have incorrect spelling 1 in 5 attempts to use advanced search fail searches on education peak after lunch, on entertainment in the late afternoon, and on information in the evening
  33. 36. <ul><li>how do mobile phones work? </li></ul><ul><li>when is wallace and gromit on the television? </li></ul><ul><li>how do i wire a light switch? </li></ul><ul><li>what are thermometers and why are they used? </li></ul><ul><li>what does a swimming cucumber look like? </li></ul><ul><li>what is a zealot? </li></ul><ul><li>what does gcse mean? </li></ul><ul><li>how do i roast a chicken? </li></ul><ul><li>what does empowerment mean? </li></ul><ul><li>what is www? </li></ul><ul><li>who is sponsored in sport? </li></ul><ul><li>what was on? </li></ul><ul><li>what is the fire strike about? </li></ul><ul><li>what is songs of praise about? </li></ul><ul><li>what is robot as air stewards? </li></ul><ul><li>what do you know about germany bbc? </li></ul><ul><li>what is osmosis in a boat? </li></ul><ul><li>how do i find out what happened in my house? </li></ul><ul><li>what do you know? </li></ul><ul><li>what is light? </li></ul><ul><li>how do i talk to the actors of eastenders on the computer with out the internet? </li></ul><ul><li>who is their god? </li></ul><ul><li>what is the weather? </li></ul><ul><li>how can we be lovers when we can't be friends? </li></ul><ul><li>when will it snow this year? </li></ul><ul><li>how does the drier work in paint? </li></ul><ul><li>what does the queen do? </li></ul><ul><li>how do i felt a flat roof? </li></ul><ul><li>what is a computer? </li></ul><ul><li>who are you to judge us? </li></ul><ul><li>how do you reconfigure certain settings on a computer? </li></ul><ul><li>what is the david beckham rumour? </li></ul><ul><li>how does the bbc use computers? </li></ul><ul><li>what will happen with iraq? </li></ul><ul><li>how does the british democratic process work? </li></ul><ul><li>what are the signs that a guy likes you? </li></ul><ul><li>how do internet search engines optimize results? </li></ul>
  34. 37. ...a day in the life of BBCi Search <ul><ul><ul><li>january 2003 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>

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