5. People I spoke to:
Independent visual artists
Gallery represented visual artists
Gallerists
Independent musicians
Signed musicians (big and small labels)
Managers
Agents
Film & TV actors
TV actors
Bookers
Producers
18. Just a few villages...
• Architecture
• Carpentry
• Sound engineering
• Electronic arts
• Directing
• Photography
• Animation
• Live action
• Lighting
• Acting
• Set design
• Poetry
• Novel writing
• Painting
• Printmaking
• Voice overs
• Sculpture
• Modelling
• Graphic design
• Fashion design
• Textiles
• Publishing
• Classical music
• Rock music
• Graffiti
• Games
• Conceptual art
• Dance
• Culinary arts
• Composition
• Conducting
• Arts promotion
19. The different portions of the arts sector couldn‟t
be more different.
No „one size fits all‟.
Marketing varies wildly across villages.
There are no silver bullets here.
Know your village, don‟t try to take over the world.
21. The story of democratisation:
• The labels and galleries had complete
control
• Artists had no control over their
marketing, sales, and destiny
• The internet puts artists in charge
• Allows you to build, and sell directly to
an audience
• Distribution is no longer a problem
22. “The internet has revolutionised the
arts world, power has shifted to the
artists and their audiences”
23. This story is inspiring…
It‟s why many of us are here.
24.
25. Here‟s a story about Alex meeting „one
of the big guys‟…
https://www.youtube.com/watch?v=wj
B_dtebaRQ
58. “The internet rewards relentless
generosity. The less you worry
about being paid, the more you
get paid”
– Seth Godin
59. “The apparatus of
success will assemble
around those people who
are relentlessly amazing
at what they do.”
60. “They‟ve all got a team
behind them.
No one is amazing at
everything”
Editor's Notes
When simon first asked me to do this talk, I though… yeah no problem
The more I really dug into the relationship between the internet and the arts sector, the more complex it became, and the more paniced I got
The bottom line is, the relationshop between the arts, and the internet is a complicated one. It deals with funding, public and private, incumbent interests, disruptive business models, money, integrity, etcetc,
The first thing that kept cropping up in my conversations with these people was how broad a sector the arts is…
This is one of the lesson that I’ve come across myself… to give you a bit of backgroud. Like everyone in the arts, I got into it because it easier than maths… and I did art and drame at school…
I was one of those drama kids… This is a video of me in school.
Then I went to art school, did a foundation course, and wen to goldsmiths…
Then I went and Interned at Christie, the auction house in St James. This is a picture of their digital marketing team having a daily scrum… they’re big into Agile over there.
Then I went and worked with an art dealers, and As an arts journalist got to learn about the big galleries…Gagosian, Hauser and Wirth, White Cube. This is a picture of larryGagosian…
Then I went and worked with an art dealers, and As an arts journalist got to learn about the big galleries…Gagosian, Hauser and Wirth, White Cube. This is a picture of larryGagosian…
One day she’ll work with the most talented and respected artist out there… like Dappy from Ndubs
Other days independent musicians…
Some shiny, and famous
Some struggling to get parts
Digital arts differs wildly from the contemporary painting community, Dramatic theatre is totally different from the stand up world, Indie music is a world away from the classical music.
The second thing that came up again and again in these conversations is demorcatisation.
This is an amazing thing to be part of. Its one of the main reasons I moved from being an art journlaist into digital. I wanted to be part of this revolution.
One of the best examples of this revolution is Alex Day. Musician, and YouTuber.
He had a lot of success with his YouTube channel, and released music from there. He’s made a lot of noise, and has been invited to sign with record labels loads of times. Here’s alex telling his YouTube follwers about a meeting with a record label exec, who said ‘ What can we do for you?’
Often people can get out stuff for free anyway
Everyone has an outlet, and a route to an audience, so there’s more competition for attention than ever before in human history.
The internet can get you noticed suddenly, but…
If big label of gallery got you there, it’s easy. If you got yourself there... It can be tough to keep going.
Once you get noticed… you’re still on your own. Your next move can be difficult…
These are the kinds of things you need
If big label of gallery got you there, it’s easy. If you got yourself there... It can be tough to keep going.
Independent artists either sign up with a major label or agllery immediately, or go back to a moderate audience
The charts, cinemas, and galleries focus on bankable artsist, who are safe investments
The oscars this year was full of ‘financing talk’… even Martin Scorsece has trouble getting funding, cos he’s not making Iron man 4.
The biggest obstacle to winning a long, drawn out campaign, if thinking it over when its not.
There often seems to be an positive correlation between the extent to which someone ignores success, and the success they receive.
The best way to pay the bills, is to be out there practicing.