Marketing 2.0: Digital Trends and Technologies Presentation

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Marketing 2.0: Digital Trends and Technologies was presented by Curley Direct (CurleyDirect.com) on June 29 in conjunction with the Plymouth Area Chamber of Commerce.

Marketing is the future of your company. How you market yourself drives your customer traffic, maintains your image and manages your brand. It all starts with a marketing strategy which sets the tone for all of your communications. From there, you need to ensure that your branding and identity match your mission. Once ready to execute, its full steam ahead. In the current Marketing 2.0 climate, you must have a consistent identity across all marketing mediums. From direct mail to your website to your social media presence, it all becomes the basis for how your customers perceive your business.

Marketing 2.0: Digital Trends and Technologies featured a panel of experts who were specifically picked to educate the attendees on the various trends and technologies that drive marketing today.

Attendees learned about marketing communications, digital printing technology, social media marketing, websites, search engine optimization, dynamic direct mail, QR (quick response) codes, new media and more.

The main goal of the seminar was to better educate on how to handle the dramatic changes in marketing, new media and consumer behaviors using the latest knowledge, trends and best practices from local experts. Attendees left having learned how to market to and interact with their customers in the current Marketing 2.0 climate. It is imperative that marketers engage and address the interests of their customers or accept the risk becoming irrelevant. Marketing has become less about generating one-to-many conversations and more about creating a one-to-one ongoing dialogue with current and potential customers.

To learn more, please contact Curley Direct via Curley Direct.com

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  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • Marketing 2.0: Digital Trends and Technologies Presentation

    1. 1. Digital<br />Trends<br />Marketing 2.0: <br />and<br />Technologies<br />
    2. 2. George AndersonVice President of Sales and Marketing<br /><ul><li> Welcome!
    3. 3. Introductions
    4. 4. Marketing 2.0</li></li></ul><li> Please Welcome <br />Our Panelists…<br />John Curley<br />Jason Pinto<br />Keith Perkins<br />Bud Henderson<br />
    5. 5. Keith Perkins Digital Printing Specialist<br /><ul><li> Using technology to your advantage
    6. 6. Maintaining sustainability & graphic standards</li></li></ul><li>Did You Know That…<br /><ul><li>30 - 40% of bestseller books printed never get sold
    7. 7. 60% of newsstand magazines are wasted
    8. 8. 25% - 65% of all marketing materials go unused
    9. 9. 97 - 98% of catalogs do not generate response
    10. 10. In the US alone, $17B of print is obsolete annually
    11. 11. 96% of banner ads served are not clicked-through
    12. 12. 97 - 98% of marketing e-mails do not generate response</li></li></ul><li>The Power of Digital Technology<br /> Reduces costs and obsolescence<br /> Guarantees documents are produced in exact quantities when and how they are needed <br /> Shortens turnaround time<br /> Provides greater control and more updated, accurate documents<br />6<br />
    13. 13. 6 Primary Applications<br /><ul><li> “POD”- Print on Demand
    14. 14. Short Runs
    15. 15. Extreme Versioning
    16. 16. “W2P” - Web to Print
    17. 17. “VDP” – Variable Data Printing
    18. 18. Cross Media Campaigns</li></li></ul><li>The Power of Personalization<br />Improved response rates with Digital Printing<br />(Compared with a static, black and white mailing with a response rate of 0.46%)<br />Source: "Direct Mail Responses Based on Color, Personalization, Database and Other Factors" by David Broudy and Frank Romano, <br />Digital Printing Council of Printing Industries of America, Inc.<br />
    19. 19. Transform business communications<br />Increase acquisition and retention<br />Use digital content & CRM to increase info value<br />Deliver personalized, relevant communications<br /> Improve response rates, order size and customer retention<br />Enhance and unify brand messaging<br /> Maintain identity & adhere to graphic standards<br />
    20. 20. Arthur “Bud” HendersonOwner<br />
    21. 21. Targeting Prospects: List Management Techniques<br /><ul><li>Business Intelligence
    22. 22. Profiling
    23. 23. Database Mapping
    24. 24. Prospect Lists
    25. 25. Promotional Campaign List Building</li></li></ul><li>List Services<br /><ul><li>Buyer
    26. 26. Response List
    27. 27. Modeled List
    28. 28. Compiled with Names
    29. 29. Occupant/Resident List</li></ul>Buyer<br />Response/ Modeled<br />Increase Responses<br />Compiled Names<br />Occupant<br />
    30. 30. Database Management <br /><ul><li>Maximize Data Mining Opportunities
    31. 31. Ask Questions
    32. 32. Use Response Vehicle Effectively
    33. 33. Revenue = 20% of Customers
    34. 34. Pareto’s Principle
    35. 35. Focus on “Best Customers”
    36. 36. Find More “Best Customers”
    37. 37. Critical Business Intelligence
    38. 38. Set Precise Marketing Strategy</li></li></ul><li>Data Cleanup<br />Data Hygiene<br />Data Append<br />Steps to create effective mailing list:<br /> Steps to cleanup the house database:<br /><ul><li>Validate Addresses
    39. 39. Source Segmentation
    40. 40. Mapping
    41. 41. Create Purge File
    42. 42. Information Append
    43. 43. Database Segmentation
    44. 44. Profile Report</li></li></ul><li>
    45. 45. John CurleyPresident and Owner<br /><ul><li> Direct Mail
    46. 46. Newsletters
    47. 47. Strategies
    48. 48. Foundations
    49. 49. Cross Media
    50. 50. The 3 “R’s”</li></li></ul><li>ROIReturn on Investment<br />Get your message heard and move people to action<br /><ul><li>It’s All About the Data
    51. 51. Build a Database
    52. 52. Create a Herd
    53. 53. List Segmentation
    54. 54. Overlay’s</li></li></ul><li>Keys to Success<br /><ul><li>Prospect. Process. Proposition
    55. 55. Testing
    56. 56. Personalization</li></ul>Market<br />Message<br />Media<br />
    57. 57. Dynamic Personalization<br />
    58. 58. The 3 R’s<br />NotReading, wRiting and aRithmetic…<br /><ul><li>Retention
    59. 59. Reactivation of Lost Customers
    60. 60. Referral and Testimonial </li></li></ul><li>Continuity Programs<br /><ul><li> Thank You
    61. 61. Roof Top Marketing
    62. 62. New Movers and Pre-Movers
    63. 63. Second Homeowners
    64. 64. Lead Capture</li></li></ul><li>Newsletters<br /><ul><li>Email vs. Print
    65. 65. Content
    66. 66. 40% Relative
    67. 67. 60% Semi & Non Relative
    68. 68. Semi Relative Content
    69. 69. Non Relative Content
    70. 70. Personalize</li></li></ul><li>Jason PintoChief Marketing Officer<br /><ul><li> Social Networking
    71. 71. QR Codes
    72. 72. Tracking Visibility Online</li></li></ul><li>Social Networking… Yes or No?<br />
    73. 73. Social Networking Integration<br />Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.<br />
    74. 74. Meet the QR Code<br />
    75. 75. QR = “Quick Response”<br />
    76. 76. Tracking Visibility Online<br /> A few options…<br /><ul><li> Google Alerts
    77. 77. Search.Twitter.com
    78. 78. Viral Heat</li></li></ul><li>Any Questions?<br />If you have any questions at all, please don’t hesitate to raise your hand and we’ll make sure we get to all of your questions.<br />Forget to ask a question? No problem! Call Curley Direct’s sales team at 508.398.4580 or contact us via CurleyDirect.com and we’ll provide you with answers or get you in touch with the right panelist.<br />
    79. 79. Time for the Raffles!<br />
    80. 80. Thank you for coming!<br />

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