2. BLACK HAT
CLOAKING
PAGE HIJACKING
KEYWORD STUFFING
DOORWAY PAGES
TYPOSQUATTING
GOOGLE BOMBING
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 2
3. WHAT IS ?
Is to use all means available or possible by a webmaster.
Risking the withdrawal of his site from search engines
THE TECHNIQUES
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 3
4. WHAT IS ?
View a different page :
Surfer
Robot
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 4
5. View a page in the language of the Internet
Display targeted advertisements based on the origin
of the visitor.
Block access to the site to people or robots
Hide the contents of its site to its competitors
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 5
6. User-agent cloaking
IP Cloaking
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 6
7. WHAT IS ?
Steal other sites positions in search engines.
HOW DOES IT WORK?
Create a similar website of competitor.
Titles, Meta Tags, Content, Images : Only internal links exchange
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 7
8. WHAT IS ?
Is to insert lists of keywords in a web page :
visible or not.
THE METHOD
Background spoofing (most widespread).
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 8
9. WHAT IS ?
Create a large number of pages full of keywords then
redirected the surfer to another page.
THE METHODS
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 9
10. With redirection
JAVASCRPIT
BEACON META REFRESH
Duplicate
Easy to achieve
Difficult to identify by search engines.
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 10
11. WHAT IS ?
based on the typos and spelling the user by entering
URL of a site
A word in a search engine
THE METHOD
Url Squatting
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 11
12. HOW DOES IT WORK?
Reverse two letters
Delete a letter
Buy the domain name phonetically
Misspelling in articles
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 12
13. WHAT IS ?
Is to influence the ranking of a site in search engines
The technique exploits the operating mode of
the search engines through the PageRank algorithm.
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 13