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BLACK   HAT


         AUTHOR : Sangaré Ansoumane
    BLACK HAT
      CLOAKING
      PAGE HIJACKING
      KEYWORD STUFFING
      DOORWAY PAGES
      TYPOSQUATTING
      GOOGLE BOMBING
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   2
WHAT IS ?
    Is to use all means available or possible by a webmaster.

    Risking the withdrawal of his site from search engines


               THE TECHNIQUES
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   3
WHAT IS ?
 View a different page :
    Surfer
    Robot


Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   4
   View a page in the language of the Internet
    Display targeted advertisements based on the origin
     of the visitor.
    Block access to the site to people or robots
    Hide the contents of its site to its competitors
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   5
   User-agent cloaking

     IP Cloaking



Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   6
WHAT IS ?
   Steal other sites positions in search engines.

              HOW DOES IT WORK?
   Create a similar website of competitor.
   Titles, Meta Tags, Content, Images : Only internal links exchange

Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   7
WHAT IS ?
 Is to insert lists of keywords in a web page :
 visible or not.

                         THE METHOD
 Background spoofing (most widespread).
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   8
WHAT IS ?

 Create a large number of pages full of keywords then
 redirected the surfer to another page.



                     THE METHODS
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   9
With redirection
          JAVASCRPIT
         BEACON META REFRESH

      Duplicate
         Easy to achieve
         Difficult to identify by search engines.
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   10
WHAT IS ?
 based on the typos and spelling the user by entering
    URL of a site
    A word in a search engine

                     THE METHOD
 Url Squatting
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   11
HOW DOES IT WORK?
    Reverse two letters
    Delete a letter
    Buy the domain name phonetically
    Misspelling in articles
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   12
WHAT IS ?

    Is to influence the ranking of a site in search engines

  The technique exploits the operating mode of
 the search engines through the PageRank algorithm.


Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne   13

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Black hat seo

  • 1. BLACK HAT AUTHOR : Sangaré Ansoumane
  • 2. BLACK HAT  CLOAKING  PAGE HIJACKING  KEYWORD STUFFING  DOORWAY PAGES  TYPOSQUATTING  GOOGLE BOMBING Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 2
  • 3. WHAT IS ?  Is to use all means available or possible by a webmaster.  Risking the withdrawal of his site from search engines THE TECHNIQUES Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 3
  • 4. WHAT IS ? View a different page :  Surfer  Robot Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 4
  • 5. View a page in the language of the Internet  Display targeted advertisements based on the origin of the visitor.  Block access to the site to people or robots  Hide the contents of its site to its competitors Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 5
  • 6. User-agent cloaking  IP Cloaking Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 6
  • 7. WHAT IS ? Steal other sites positions in search engines. HOW DOES IT WORK? Create a similar website of competitor. Titles, Meta Tags, Content, Images : Only internal links exchange Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 7
  • 8. WHAT IS ? Is to insert lists of keywords in a web page : visible or not. THE METHOD Background spoofing (most widespread). Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 8
  • 9. WHAT IS ? Create a large number of pages full of keywords then redirected the surfer to another page. THE METHODS Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 9
  • 10. With redirection  JAVASCRPIT  BEACON META REFRESH Duplicate  Easy to achieve  Difficult to identify by search engines. Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 10
  • 11. WHAT IS ? based on the typos and spelling the user by entering  URL of a site  A word in a search engine THE METHOD Url Squatting Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 11
  • 12. HOW DOES IT WORK?  Reverse two letters  Delete a letter  Buy the domain name phonetically  Misspelling in articles Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 12
  • 13. WHAT IS ?  Is to influence the ranking of a site in search engines  The technique exploits the operating mode of the search engines through the PageRank algorithm. Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 13