ATII AnalyticsSamir BENZERGA Professor : Chris YUKNA
What is google analyticsAvantages and InconvinientsUsing google analyticsDashboardStandard reportingCustom reportingReal timeExporting repportEmail repportConclusion
WHAT IS GOOGLE ANALYTICS Google Analytics is a free statistics tracking and analysis service that allows web site administrators to analyze traffic flow on a web site. Although most hosting solutions come with similar software, it may not be as easily understood or as easily navigated as Google Analytics. One of the more impressive features of Google Analytics is the ability to flag certain pages as “goals.” This is specifically beneficial to e-commerce web sites. However, regardless of the purpose of a web site, Google Analytics can help make that web site better.
USING GOOGLE ANALYTICSIn order to use google analytics you must create a google analytics account and thenadding a code in your website
DASHBOARDMain dashboardRepresentation of daily visitorsAverage time passed on the web siteTime visits represntation by countries
STANDARD REPORTINGAn at-a-glance view of of visitor metrics. You can seevisits over the last month (line graph), new vsreturning visitors (pie chart), and a list of values foreach of the following metrics: Visits (total number of visits to your site) Unique Visitors (total number of unique visitors to your site) Pageviews (total number of pages viewed on your site) Pages per Visit (average number of pages viewed per visit) Average Time on Site (average time on site for each visitor) Bounce Rate (percent of single-page visits) New Visitors (percent of total visitors who visited your site for the first time) In the table at the bottom of the report, you can see metrics for the following dimensions: Language Country/Territory City Browser Operating System Service Provider Mobile Operating System Example visitors by Browser & OS Mobile Service Provider Mobile Screen Resolution
CUSTOM REPORT Simply put, custom reports help you, the analyst, save time.you can create a report that contains the exact information that you, or some other stakeholder, wants? You can limit your report to a subset of data. For example, you can set up your report to analyze only visits from France. Name of my custom repportAdding filters Choosing your favorite metric group
REAL TIMEGoogle has added real-time (beta version for the moment) reports to monitor visitorsactively looking at your site. Also, for sites with their own custom search engine,Google Analytics has made it easier to integrate data into your analytics reports.
EXPORTING REPORTGoogle Analytics offers a useful exportationof data to differents types.In order to usethem for presentation,archiving,print… GA to PDF Exporting data in CVS,TSV,TSV for Excel,PDF GA to Excel
EMAIL REPORTThis new feature (beta) let’s you toget google analytics reports viaEmail
CONCLUSIONGoogle wants to permanently embed itself in the field of high-end, after completelycornered the lowcost of analytics. The emergence of real time will furtherstrengthen its supremacy. Bad news for companies specializing in audiencemeasurement. Google Market Share in 2011