Solace Graduates conference (london) (7.12.10)


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Overview of what the network society might mean for local government along with a short seque on hyperlocal

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Solace Graduates conference (london) (7.12.10)

  1. 1. Building Online Community Are you ready to harness the potential of the social web? Solace 7 th December 2010 Catherine Howe
  2. 2. This is not a presentation about technology The most important thing to remember about the virtual world is that it is actually very real
  3. 3. And so are the communities <ul><li>“ New communication media means that new social phenomena are going to arise that differ in significant ways from everything we've known. We are going to have to get used to the idea that the word &quot;community&quot; is going to have to stretch to include groups of people who communicate socially and work together cooperatively and never meet in the real world.” </li></ul><ul><li>Howard Rheingold, The Virtual Community; Homesteading on the Virtual Frontier </li></ul><ul><li>( ) </li></ul><ul><li>And that was 10 years ago </li></ul>Citizenscape a product by Public-i
  4. 4. We are living in the Network Society <ul><li>The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age </li></ul><ul><li>This means there is a pressure on old ways of working </li></ul><ul><li>Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available </li></ul><ul><li>The internet culture is colliding with our traditional structures and putting huge pressure on them </li></ul><ul><li>It’s the SOCIAL part of social media that’s important </li></ul>Citizenscape a product by Public-i
  5. 5. <ul><li>“ Until we rebuild, both from the bottom up and from the top down, our institutes of governance and democracy, we will not be able to stand up to the fundamental challenges that we are facing” </li></ul><ul><li>Manuel Castells, The Internet Galaxy </li></ul>Citizenscape a product by Public-i
  6. 6. The Social Web has its own culture Citizenscape a product by Public-i
  7. 7. What does this mean on a more practical level? <ul><li>Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart </li></ul><ul><li>“ In a context of a world which is, indeed, increasingly interconnected the notion of place (usually evoked as ‘local place’) has come to have totemic resonance.” </li></ul><ul><li>Doreen Massey </li></ul><ul><li>Hyperlocal communities connect people separated by time and not necessarily space </li></ul><ul><li>Three useful references: </li></ul><ul><ul><li>Networked Neighbourhoods: </li></ul></ul><ul><ul><li>Talk about Local: </li></ul></ul><ul><ul><li>Podnosh: </li></ul></ul>Citizenscape a product by Public-i
  8. 8. The social web is about the people and the content This is no longer a question of getting people to visit your space – you need to engage with them in theirs
  9. 9. Buckshaw Village Forum Citizenscape a product by Public-i
  10. 10. Harringay Online Citizenscape a product by Public-i
  11. 11. Brighton Issues Forum Citizenscape a product by Public-i
  12. 12. I Love Tunbridge Wells Citizenscape a product by Public-i
  13. 13. Admiral’s Way, Test Valley Citizenscape a product by Public-i
  14. 14. None of these have been created or run by the Council though they may have been helped
  15. 15. Previously you controlled the resources and so you knew you would be involved How will you make sure you are an essential part in the process?
  16. 16. People are talking…… ……they’re just not talking to you
  17. 17. Why should I care when I am facing massive budget cuts?
  18. 18. Because you need to stay relevant <ul><li>You know you need to be part of your community to lead it effectively </li></ul><ul><li>You know you need to understand the culture in order to be able to support it – the social web is in fact another country and most people are in the process of moving there </li></ul>Citizenscape a product by Public-i
  19. 19. Because Government is becoming more Open <ul><li>These are the communities that you are opening your data to – these are the armchair auditors </li></ul><ul><li>These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating </li></ul>Citizenscape a product by Public-i
  20. 20. Just a moment on Open Data <ul><li>Open data is – if done well – a power shift. If its done badly it’s a witchhunt </li></ul><ul><li>But whatever it is the Coalition Government seems committed and its not something you can walk back from </li></ul><ul><li>Once the initial shocks are over the potential is an ecosystem of innovative applications </li></ul><ul><li> </li></ul><ul><li>#opendata </li></ul>Citizenscape a product by Public-i
  21. 21. Openly Local Citizenscape a product by Public-i
  22. 22. As your communities start to self organise more effectively you need to understand where you add value to this process Its not about resources anymore
  23. 23. Government needs to curate the process of co-production You need to design for a change in culture
  24. 24. Co-production – what do you mean? <ul><li>Co-production: Involving all participants in both the design and delivery of a service </li></ul><ul><ul><li>It describes a new kind of relationship with the public – one where we expect them to act not just comment </li></ul></ul><ul><li>And some references: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>#coproduction </li></ul></ul>Citizenscape a product by Public-i
  25. 25. To do this you need a co-productive space LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i
  26. 26. We’ve designed Citizenscape to do this… Citizenscape: a product by Public-i
  27. 27. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have when you are in charge? How do you help shape that now?
  28. 28. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x Thank you for your time <ul><li>Catherine Howe, Chief Executive, Public-i Group Ltd </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@curiousc </li></ul></ul>