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This positioning paper 2 fn for print

  1. 1. 

Cupcake
Digital’s
Infusion
of
Common
Core
Standards
Positions
the
Company
for
Continued
Growth
and
Leadership


January
21,
2013

Maintaining
continued
growth
and
leadership
in
the
evolving
children’s
application
market
requires
maximizing
the
value
of
our
products
to
serve
parents
and
children.

In
this
paper,
we
discuss
how
infusing
Common
Core
State
Standards
into
our
apps/games
and
conducting
our
business
in
a
socially
responsible
manner
contributes
to
building
trust
among
our
target
purchasers
and
to
our
future
success.


Objective:

To
demonstrate
how
Cupcake
Digital
is
maximizing
its
potential
for
leadership
in
the
children’s
app
market
by
infusing
its
apps
with
educator‐developed
learning
moments
specifically
aligned
with
Common
Core
State
Standards
(CCSS).


Background:

The
Common
Core
State
Standards
will
play
a
critical
role
in
the
education
of
America’s
children
going
forward.


The
Common
Core
State
Standards
Initiative
is
a
state‐led
effort
‐‐
developed
in
collaboration
with
teachers,
school
administrators
and
experts
–
to
provide
a
consistent
framework
that
will
help
ensure
children
are
college
and
career‐ready
by
the
end
of
high
school.
The
CCSS
set
the
requirements
for
children
K‐12
in
all
academic
subjects
and
provide

 Cupcake Digital, Inc. www.cupcakedigital.com
  2. 2. 
teachers
and
parents
with
a
common
understanding
of
what
students
are
expected
to
learn.

However,
as
the
introduction
of
the
Common
Core
State
Standards
is
in
its
earliest
stages,
communication
to
parents
about
this
new
concept
and
what
is
means
to
their
children’s
education
is
not
yet
clear
or
sufficient.

Common
Core:
A
Social
Responsibility


Cupcake
Digital
is
committed
to
being
a
thoughtful,
socially
responsible
company
that
parents,
caregivers
and
educators
can
trust.
We
believe
that
producing
apps
that
not
only
entertain,
but
also
help
ready
a
child
to
meet
nationally
acknowledged
academic
requirements
can
only
enhance
our
own
potential
for
success.

The
apps
and
games
we
produce
are
based
on
well‐known,
highly
successful
children’s
entertainment
media
properties.

These
delightful
stories
are
adapted
in
the
form
of
deluxe
storybook
experiences
and
interactive
games.

The
infusion
of
learning
moments
‐‐
aligned
with
Common
Core
State
Standards
–
enables
us
to
maximize
the
educational
value
of
our
apps
and
games.



Cupcake
Digital
has
taken
a
leadership
role
in
the
curriculum‐infused
children’s
app
market
by
creating
free,
educator‐developed
worksheets
and
activities
that
supplement
learning
moments
in
the
story.


While
47
states
have
committed
to
adopting
the
Common
Core
Curriculum
by
2014,
awareness
of
the
initiative’s
specifics
and
value
is
not
yet
widespread.


 Cupcake Digital, Inc. www.cupcakedigital.com
  3. 3. 
Cupcake
Digital
has
identified
a
clear
opportunity
to
help
inform
parents
about
the
Common
Core
State
Standards
–
in
layman’s
terms
–
in
the
Common
Core
Corner
at
the
end
of
each
app.

It
is
intended
to
help
parents
understand
how
the
app
is
preparing
their
children
to
meet
the
CCSS
challenges
at
school
and
what
their
children
are
learning
through
the
app’s
activities
and
the
process
of
reading
the
app
itself.




 


Infusion
of
Common
Core
State
Standards:
Serious
Business



 Cupcake Digital, Inc. www.cupcakedigital.com
  4. 4. 
“Digital
media
offers
children
unparalleled
opportunities
to
learn,
imagine,
participate,
practice,
and
create.
But
without
a
guidepost,
we
know
parents,
educators,
and
kids
have
difficulty
finding
engaging,
enriching
interactive
experiences,"
said
Susan
Crown,
founder
and
chairman
of
SCE.

Cupcake
Digital
is
one
of
the
first
companies
in
the
childrens
digital
space
to
blend
entertainment
with
Common
Core
State
Standards
learning
moments,
and
we
do
so
responsibly.


“The
process
of
infusing
our
apps
with
CCSS
was
not
one
we
approached
lightly,”
says
Susan
Miller,
President
and
Co‐founder
of
Cupcake
Digital.

“To
align
our
learning
moments
effectively
with
Common
Core
requirements,
we
looked
to
educational
consultants

‐‐‐
experts
in
the
Common
Core
State
Standards
–
to
work
with
us,”
she
continues.

An
example
of
how
CCSS‐aligned
learning
moments
are
infused
into
Cupcake’s
apps
is
attached.
(link
to
examples
provided
at
the
end
of
this
position
paper)
The
example
shown
addresses
the
infusion
of
English
language
arts
and
mathematics
activities
in
Wubbzy’s
Dinosaur
Adventure.



Cupcake
is
dedicated
to
the
notion
that
there
is
room
for
fun
in
learning.

While
our
apps
are
infused
with
the
CCSS,
we
make
the
learning
process
entertaining
and
thoroughly
enjoyable!

Common
Core:
A
Competitive
Advantage

Cupcake
Digital
is
one
of
the
first
companies
in
the
childrens
digital
space
to
recognize
the
opportunity
to
serve
parents
and
children
better
by
maximizing
the
value
of
our
products
through
the
infusion
of
Common
Core
State
Standards
learning
moments.

In
so
doing,
we
are
also
striving
to
help
make
CCSS
easy
to
understand
and
easy
to
practice
for
parents
and
kids.


 Cupcake Digital, Inc. www.cupcakedigital.com
  5. 5. 
“As
the
children’s
digital
market
floods
with
new
products
at
exponential
rates,
parents
will
need
guidance
in
choosing
the
highest
quality
products
for
their
kids,”
says
Brad
Powers,
Chairman
and
CEO
of
Cupcake
Digital.

“Our
goal,”
he
adds,
“is
to
be
the
number
one
choice
among
parents
for
apps
that
they
can
trust
to
entertain,
inspire
and
help
prepare
young
children
for
success
in
school
and
beyond.”

The
Common
Core
State
Standards
are
here
to
stay;
and


national
awareness
of
them
will
increase
over
the
next
two
years.
Cupcake
Digital’s
authority
on
the
subject
of
CCSS
and
accountability
for
responsible
infusion
of
the
standards
into
our
apps
will
continue
to
provide
us
a
strong
competitive
edge.

Example:

Three
games
in
Wubbzy’s
Dinosaur
Adventure
are
specifically
designed
to
help
prepare
children
to
meet
the
requirements
set
forth
for
Kindergarten
by
the
CCSS.

The
games
illustrate
how
Cupcake
Digital
blends
entertainment
and
learning
in
games
that
are
fun
and
fanciful,
while
also
instructive.


Dino
Alphabet
Game

Children
are
asked
to
drag
the
dinosaur
over
the
trees
to
eat
all
the
letters.
As
the
letters
are
eaten,
the
letter
name
is
spoken
by
the
narrator
so
that
children
can
make
the
association.


 Cupcake Digital, Inc. www.cupcakedigital.com
  6. 6. 
 

The
Dino
Alphabet
Game
supports
the
English
Language
Arts
CCSS
for
the
foundation
of
reading,
which
require
children
to
recognize
and
name
all
upper‐
and
lowercase
letters
of
the
alphabet.



Dino
Numbers
Game

Children
are
asked
to
help
the
dinosaur
to
eat
all
the
numbers
from
one
to
10.

The
numbers
are
read
aloud,
so
that
children
can
learn
to
recognize
them.


 Cupcake Digital, Inc. www.cupcakedigital.com
  7. 7. 
 

The
Dino
Numbers
Game
supports
math
learning
by
motivating
children
to
count
a
variety
of
quantities
and
numbers.
CCSS
requires
children
to
be
able
to
count
to
100
by
ones
and
by
tens.


Dino
Word
Game

Children
are
asked
to
help
the
hungry
dinosaur
find
some
words
to
snack
on.
A
word
appears
at
the
top
of
the
screen
and
is
read
aloud.

Below
the
word
is
a
list
of
three
words.

The
child
must
select
the
one
that
matches
the
word
at
the
top
of
the
screen.


 Cupcake Digital, Inc. www.cupcakedigital.com
  8. 8. 
 

Dino
Word
Game
supports
the
English
Language
Arts
CCSS
requirement
for
children
by
teaching
them
to
recognize
a
list
of
basic
sight
words
that
make
up
the
majority
of
text
and
are
critical
to
reading.




About
Cupcake
Digital
Inc.
Cupcake
Digital,
Inc.
was
established
in
June
2012
with
the
intent
of
transforming
children’s
entertainment
properties
into
deluxe
story
experiences
infused
with
educational
moments.
Its
first
venture
into
digital
applications
was
based
on
the
Emmy
Award‐winning
television
series
“Wow!
Wow!
Wubbzy!”
The
app
immediately
rose
to
#
1
and
#
3
among
childrens
book
apps
on
Amazon
and
iTunes
respectively.
Since
then,
every
subsequent
children’s
story
app
created
by
Cupcake
Digital
has
achieved
a

 Cupcake Digital, Inc. www.cupcakedigital.com
  9. 9. 
top
10
rating
on
Amazon.
Headquartered
in
NYC,
Cupcake
Digital
was
founded
by
proven
professionals
in
the
fields
of
technology,
family
entertainment,
publishing
and
brand
marketing.
In
October
of
2012,
Cupcake
Digital
received
its
first
round
of
private
funding
and
has
since
gone
on
to
partner
with
additional
major
childrens
entertainment
properties.
For
more
information
about
Cupcake
Digital
Inc.,
please
contact
Carmen
Hernandez
at
pr@cupcakedigital.com
or
visit
www.cupcakedigital.com.



 Cupcake Digital, Inc. www.cupcakedigital.com

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