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Cupcake Digital Summary

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In June of 2012, Cupcake Digital came into being. Our big idea: to create digital apps that would not only make kids smile, but make parents happy, too.

At our headquarters in New York City, we put together a great team of professionals from the worlds of technology, family entertainment, publishing, education and brand marketing and got to work.

Our first success was Wubbzy’s Pirate Treasure, based on the Emmy Award-winning Nick Jr. ® series, “Wow! Wow! Wubbzy! ®. ” We were off to a great start. It quickly became a top-ranked digital story on iTunes and Amazon. Cupcake Digital has since produced a whole (and growing) series of digital stories and games inspired by Wubbzy and his friends.

Currently, Cupcake Digital is partnering with other major entertainment companies to develop story experiences and game apps based on their brands and properties, such as the Discovery Channel’s Animal Planet.



Vice President of Operations Jennifer Powers on Cupcake Digital

In June of 2012, Cupcake Digital came into being. Our big idea: to create digital apps that would not only make kids smile, but make parents happy, too.

At our headquarters in New York City, we put together a great team of professionals from the worlds of technology, family entertainment, publishing, education and brand marketing and got to work.

Our first success was Wubbzy’s Pirate Treasure, based on the Emmy Award-winning Nick Jr. ® series, “Wow! Wow! Wubbzy! ®. ” We were off to a great start. It quickly became a top-ranked digital story on iTunes and Amazon. Cupcake Digital has since produced a whole (and growing) series of digital stories and games inspired by Wubbzy and his friends.

Currently, Cupcake Digital is partnering with other major entertainment companies to develop story experiences and game apps based on their brands and properties, such as the Discovery Channel’s Animal Planet.

Published in: Education
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Cupcake Digital Summary

  1. 1. Cupcake Digital transforms children’s entertainment properties into deluxe story experiences infused with teaching moments • ur team of industry professionals has O an outstanding track record working with world-class properties to develop branded consumer products and digital content for the children’s market • or every brand, we release a series of deluxe F story experience apps that incorporate strong creative, quality control, research, marketing and sales support • ur best-of-the-best technical development O team has developed proprietary app engines that take full advantage of the high value of your brand The Cupcake Digital DifferenceCross-Platform Release Educational ExperiencesWe release every app day-and-date seamlessly Motivated by the new Common Core State Standards,across all platforms for maximum revenue and every Cupcake Digital app has special sectionsbrand impact. for parents and caregivers to support their child’s development of critical thinking, vocabulary, reading,Promotion and Publicity math and early science skills.Each brand has a unique app release schedulesupported by 360 ecosystem that includes How We Partnermobile and digital advertising, branded app Our collaborative process includes dedicatedwebsite creation, public relations, social media, touch points for partner review and feedbackas well as promotional trailer development. that take into account launch expectations for profitability, including budget targets for allLocalization distribution channels.Our app development process allows us toincorporate multiple languages within one app Our Success(i.e. switch from English to Spanish with one tap). Cupcake’s first digital applications are based on the Emmy® Award-winning television seriesQuality Assurance “Wow! Wow! Wubbzy!”. Each app has immediatelyEvery app is tested by kids and educational experts to risen to top ranking among children’s apps onensure high quality and smooth functionality. Amazon and iTunes. www.cupcakedigital.com

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