SOCIAL MEDIA MARKETING <ul><li>Creating Cost Effective Marketing Channels </li></ul><ul><li>For Small and Medium Businesse...
Topics <ul><li>The new buying behaviors </li></ul><ul><li>Push versus pull marketing </li></ul><ul><li>Why blogging is imp...
Buying Behaviors Has Changed… Push Marketing = Intrusion Inside sales Email blasts Telemarketing 11/27/09 Cuong Huynh • (8...
…  Has Marketing Kept Up? Search engines (SEO) Pull Marketing = Permission Relevant ads (SEM) Blogosphere Social Media RSS...
Pull or Social Media Marketing Blog (Self Publish) SEO (Get Found/Attract) Social Media (Participate/Influence) 11/27/09 C...
Why Blogging Is Important <ul><li>First & critical element of social networking </li></ul><ul><li>Total control of content...
3 Keys to Successful Blogging <ul><li>Reading : who says what and where </li></ul><ul><ul><li>Your customers, prospects, c...
<ul><li>Most websites get 70% of traffic through search </li></ul><ul><ul><li>Google is and will still be king of search <...
Why Social Media Is Important <ul><li>Social media adds exponential effects to blogs and SEO </li></ul><ul><ul><li>Similar...
So What Is Social Media Marketing? <ul><li>Re-thinking of marketing opportunities </li></ul><ul><ul><li>Disseminated via s...
The New Marketing Playground 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
The World Wide Web 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … in the past Computers connected…
The Blogosphere 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … today and in the future People connected…
Formula for Success <ul><li>Blog : Fresh, interesting and sticky content </li></ul><ul><ul><li>Great for SEO, build follow...
Build Your Own New Media Team <ul><li>Establish social media policy </li></ul><ul><ul><li>Rules of engagement </li></ul></...
How to Find Me <ul><li>Cuong Huynh </li></ul><ul><ul><li>Marketing Communications and </li></ul></ul><ul><ul><li>Social Me...
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Social Media Marketing For Small Businesses

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Social Media Marketing: Here's how small businesses can take advantage of it.

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Social Media Marketing For Small Businesses

  1. 1. SOCIAL MEDIA MARKETING <ul><li>Creating Cost Effective Marketing Channels </li></ul><ul><li>For Small and Medium Businesses </li></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  2. 2. Topics <ul><li>The new buying behaviors </li></ul><ul><li>Push versus pull marketing </li></ul><ul><li>Why blogging is important </li></ul><ul><li>Why SEO is important </li></ul><ul><li>Why social media is important </li></ul><ul><li>The new marketing playground </li></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  3. 3. Buying Behaviors Has Changed… Push Marketing = Intrusion Inside sales Email blasts Telemarketing 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net TV/radio ads Print ads Direct mail
  4. 4. … Has Marketing Kept Up? Search engines (SEO) Pull Marketing = Permission Relevant ads (SEM) Blogosphere Social Media RSS/Broadcasting Group recommendation Online Direct Interaction 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  5. 5. Pull or Social Media Marketing Blog (Self Publish) SEO (Get Found/Attract) Social Media (Participate/Influence) 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  6. 6. Why Blogging Is Important <ul><li>First & critical element of social networking </li></ul><ul><li>Total control of content </li></ul><ul><li>Provide fresh content for SEO traffic </li></ul><ul><li>Establish expertise in the field </li></ul><ul><li>Communicate directly with customers and prospects </li></ul><ul><li>Create new marketing and sales channels </li></ul><ul><li>Serve as 24/7 PR and media relations tool </li></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Blog drives incoming traffic
  7. 7. 3 Keys to Successful Blogging <ul><li>Reading : who says what and where </li></ul><ul><ul><li>Your customers, prospects, competitors </li></ul></ul><ul><ul><li>Your brand and reputation </li></ul></ul><ul><li>Commenting : get involved in conversations and problem solving </li></ul><ul><ul><li>Find relevant online discussions </li></ul></ul><ul><ul><li>Give advice, help, suggestions </li></ul></ul><ul><li>Writing : inform and influence </li></ul><ul><ul><li>Educate readers </li></ul></ul><ul><ul><li>Manage expectations </li></ul></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  8. 8. <ul><li>Most websites get 70% of traffic through search </li></ul><ul><ul><li>Google is and will still be king of search </li></ul></ul><ul><li>SEO is effective and achievable process </li></ul><ul><ul><li>On-page SEO </li></ul></ul><ul><ul><li>Off-page SEO </li></ul></ul><ul><li>Uniquely generated content is most important factor </li></ul>Why SEO Is Important 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net SEO gets you found organically
  9. 9. Why Social Media Is Important <ul><li>Social media adds exponential effects to blogs and SEO </li></ul><ul><ul><li>Similar to face-to-face networking </li></ul></ul><ul><ul><li>Without time or space constraints </li></ul></ul><ul><li>Allow participation in community </li></ul><ul><ul><li>Become a member </li></ul></ul><ul><ul><li>Add value by asking and answering questions </li></ul></ul><ul><li>Be where audience or action is </li></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Social media is like online business cocktail party
  10. 10. So What Is Social Media Marketing? <ul><li>Re-thinking of marketing opportunities </li></ul><ul><ul><li>Disseminated via social interaction </li></ul></ul><ul><ul><li>Employed using highly accessible channels </li></ul></ul><ul><ul><li>Published through scalable techniques </li></ul></ul><ul><li>Pull, not push marketing </li></ul><ul><ul><li>Push marketing is old school and expensive </li></ul></ul><ul><ul><li>Pull marketing is results-driven, cost-effective and measureable </li></ul></ul><ul><li>Adoption of new techniques to benefit marketing </li></ul><ul><ul><li>Blog, SEO, new social media tools </li></ul></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  11. 11. The New Marketing Playground 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  12. 12. The World Wide Web 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … in the past Computers connected…
  13. 13. The Blogosphere 11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net … today and in the future People connected…
  14. 14. Formula for Success <ul><li>Blog : Fresh, interesting and sticky content </li></ul><ul><ul><li>Great for SEO, build followers & reputation </li></ul></ul><ul><li>LinkedIn : 15M visitors per month </li></ul><ul><ul><li>Business profile, SE ranking, B2B events </li></ul></ul><ul><li>YouTube : 84M visitors per month </li></ul><ul><ul><li>Still biggest, most well known for viral marketing campaigns </li></ul></ul><ul><li>Twitter : 23.5M visitors per month </li></ul><ul><ul><li>Hottest micro blogging, SE ranking, build brand, followers, traffic </li></ul></ul><ul><li>Social News </li></ul><ul><ul><li>Digg: 43.9M visitors/mo. Digging or burying links and stories </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>StumbleUpon: 4.9M visitors/mo. Bookmark and share content </li></ul></ul><ul><li>Facebook : 124.6M visitors per month </li></ul><ul><ul><li>Closed community, no SE ranking, traffic and reputation building </li></ul></ul><ul><li>MySpace : 50M visitors per month </li></ul><ul><ul><li>Open community, SE ranking, new media features added </li></ul></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  15. 15. Build Your Own New Media Team <ul><li>Establish social media policy </li></ul><ul><ul><li>Rules of engagement </li></ul></ul><ul><ul><li>Include legal early </li></ul></ul><ul><li>Pick team members </li></ul><ul><ul><li>Passionate about company, products and services </li></ul></ul><ul><ul><li>Honest, smart and ethical </li></ul></ul><ul><ul><li>Tech tool savvy </li></ul></ul><ul><li>Empower and authorize </li></ul><ul><ul><li>Protect and broaden company reputation </li></ul></ul><ul><ul><li>Promote company’s interest and missions </li></ul></ul><ul><li>Review and Revise </li></ul><ul><ul><li>Look out for opportunities to go viral </li></ul></ul><ul><ul><li>Support customer-generated content </li></ul></ul><ul><ul><li>Know your analytics </li></ul></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net
  16. 16. How to Find Me <ul><li>Cuong Huynh </li></ul><ul><ul><li>Marketing Communications and </li></ul></ul><ul><ul><li>Social Media Marketing Consultant </li></ul></ul><ul><ul><li>858-663-1489 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>LinkedIn: http://www.linkedin.com/in/cuonghuynh </li></ul></ul><ul><ul><li>My profile site: http://www.cthmedia.net/ </li></ul></ul><ul><ul><li>My own blogs </li></ul></ul><ul><ul><li>http://www.marketingautopsyblog.com/ </li></ul></ul><ul><ul><li>http://www.cleancartalk.com/ </li></ul></ul><ul><ul><li>http://www.lovingpho.com/ </li></ul></ul>11/27/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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