Personal Branding        Atlanta Poly Weekend                                 #ATLPolyWknd  for  Sex-Positive Activists   ...
Branding Strategy   •       Who do you want to reach?   •       Why?   •       What do you want them to do?   •       How ...
Where are       your key     influencers?          • LinkedIn          • Facebook          • FetLife          •Twitter     ...
Where are       your key     influencers?          • LinkedIn          • Facebook          • FetLife          •Twitter     ...
Who         are you          trying            to         engage? @cunningminx #ATLPolyWkndThursday, March 24, 2011   4
% Growth of                              adults                             updating                             Twitter  ...
Average of of                           SNS users by                               site                                   ...
Average of of                           SNS users by                               site                                   ...
Average of of                           SNS users by                               site                                   ...
Average of of                           SNS users by                               site                                   ...
Average of of                           SNS users by                               site                                   ...
Average of of                           SNS users by                               site                                   ...
Branding Basics                           @cunningminx                           #ATLPolyWkndThursday, March 24, 2011     ...
Know your            superpower  @cunningminx  #ATLPolyWkndThursday, March 24, 2011   8
What is your brand’s                     value proposition? @cunningminx #ATLPolyWkndThursday, March 24, 2011             ...
What is your brand’s                     value proposition?              •      I help people who spend/enjoy/love _______...
What is your brand’s                     value proposition?              •      I help people who spend/enjoy/love _______...
What is your brand’s                     value proposition?              •      I help people who spend/enjoy/love _______...
What is your brand’s                     value proposition?              •      I help people who spend/enjoy/love _______...
What is your brand’s                     value proposition?              •      I help people who spend/enjoy/love _______...
Build                              your                           reputation @cunningminx #ATLPolyWkndThursday, March 24, ...
@cunningminx #ATLPolyWkndThursday, March 24, 2011   11
Be personal                           Be generous                           Be relevant @cunningminx #ATLPolyWkndThursday,...
Building Presence              •      Blogs/podcasts                     Post thoughtfully on a regular basis on relevant ...
Expose yourself              @cunningminx              #ATLPolyWkndThursday, March 24, 2011                       13
Express                           personality @cunningminx #ATLPolyWkndThursday, March 24, 2011                 14
Be personal  • Self-expression  • Reach out  • Respond personally  • Share your ideas  • Give credit, give links, give a h...
No one cares                           about your brand @cunningminx #ATLPolyWkndThursday, March 24, 2011                 ...
Content Distribution for                                    SNS                               20%                    20%  ...
3 Steps to        Managing Your Online Brand @cunningminx #ATLPolyWkndThursday, March 24, 2011             18
Step 1: Monitor @cunningminx #ATLPolyWkndThursday, March 24, 2011                     19
Set up Google alert                              www.google.com/alerts                               Your name            ...
@cunningminx #ATLPolyWkndThursday, March 24, 2011   21
1. Enter search term at              www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011              ...
1. Enter search term at   2. Choose Everything              www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March...
1. Enter search term at           2. Choose Everything              www.google.com/alerts @cunningminx              3. Ent...
Step 2: Set          up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011   22
Step 2: Set          up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011   22
Profile Basics         •      Use consistent, friendly profile photo that reflects your                brand               • ...
Profile do’s                    • Basic info                    • Profile photo                    • Relationships          ...
Profile do’s                    • Basic info                    • Profile photo                    • Relationships          ...
Profile do’s              • Basic info              • Profile photo              • Featured people              • Activities...
Profile do’s              • Basic info              • Profile photo              • Featured people              • Activities...
Profile do’s         • Basic info         • Profile photo         • Featured people         • Activities and interests      ...
Profile do’s         • Basic info         • Profile photo         • Featured people         • Activities and interests      ...
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 27
Profile do’s        Add personal and      professional activities          and interests               show your           ...
Basic info          • Hometown          • Location          • Birthday          • Gender          • Bio: tell a story @cun...
Basic info          • Hometown          • Location          • Birthday          • Gender          • Bio: tell a story @cun...
Page or Person?                     Page Benefits                              Page Drawbacks             •       Name as b...
Page or Person?                     Page Benefits                              Page Drawbacks             •       Name as b...
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011                     30
Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011                       31
Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011                       31
Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011                         32
Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011                         32
Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011                         32
Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011                         32
Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011                         33
Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011                         33
Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011                         33
Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011                         33
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 34
Profile do’s     Handle: Descriptive,     shortest version of      your name/brand @cunningminx #ATLPolyWkndThursday, March...
Profile do’s                                     List your real or                                    screen name, even    ...
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 35
Profile do’s                                 Link to your                                   website @cunningminx #ATLPolyWk...
Profile do’s                                 Link to your                                   website                        ...
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 36
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 36
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 36
Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011                 36
Email signature                            www.wisestamp.com @cunningminx #ATLPolyWkndThursday, March 24, 2011            ...
Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011                     38
Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011                     39
Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011                     39
Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011                     39
Step 3:       Engage @cunningminx #ATLPolyWkndThursday, March 24, 2011   40
Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011                     41
Answer the questions                  • What are you reading?                  • What are you commenting on?              ...
Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011                     42
Answer the questions                  • What would you like to ask?                  • What are you participating in?     ...
Tips for brand building      •       Be generous and gracious. Check your ego at the door.      •       Don’t be That Guy:...
Personal Branding        Atlanta Poly Weekend                                 #ATLPolyWknd  for  Sex-Positive Activists   ...
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Personal branding for sex-positive activists

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Personal branding on the social web for sex-positive activists, educators and communicators. Presented at Atlanta Poly Weekend in March 2011 and MomentumCon in April 2011.

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Personal branding for sex-positive activists

  1. 1. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 1
  2. 2. Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals?@cunningminx#ATLPolyWkndThursday, March 24, 2011 2
  3. 3. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWkndThursday, March 24, 2011 3
  4. 4. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWkndThursday, March 24, 2011 3
  5. 5. Who are you trying to engage? @cunningminx #ATLPolyWkndThursday, March 24, 2011 4
  6. 6. % Growth of adults updating Twitter status@cunningminx#ATLPolyWkndThursday, March 24, 2011 5
  7. 7. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  8. 8. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  9. 9. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  10. 10. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  11. 11. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  12. 12. Average of of SNS users by site @cunningminx #ATLPolyWkndThursday, March 24, 2011 6
  13. 13. Branding Basics @cunningminx #ATLPolyWkndThursday, March 24, 2011 7
  14. 14. Know your superpower @cunningminx #ATLPolyWkndThursday, March 24, 2011 8
  15. 15. What is your brand’s value proposition? @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  16. 16. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  17. 17. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  18. 18. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  19. 19. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  20. 20. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #ATLPolyWkndThursday, March 24, 2011 9
  21. 21. Build your reputation @cunningminx #ATLPolyWkndThursday, March 24, 2011 10
  22. 22. @cunningminx #ATLPolyWkndThursday, March 24, 2011 11
  23. 23. Be personal Be generous Be relevant @cunningminx #ATLPolyWkndThursday, March 24, 2011 11
  24. 24. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #ATLPolyWkndThursday, March 24, 2011 12
  25. 25. Expose yourself @cunningminx #ATLPolyWkndThursday, March 24, 2011 13
  26. 26. Express personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 14
  27. 27. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human@cunningminx#ATLPolyWkndThursday, March 24, 2011 15
  28. 28. No one cares about your brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 16
  29. 29. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #ATLPolyWkndThursday, March 24, 2011 17
  30. 30. 3 Steps to Managing Your Online Brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 18
  31. 31. Step 1: Monitor @cunningminx #ATLPolyWkndThursday, March 24, 2011 19
  32. 32. Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #ATLPolyWkndThursday, March 24, 2011 20
  33. 33. @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  34. 34. 1. Enter search term at www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  35. 35. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #ATLPolyWkndThursday, March 24, 2011 21
  36. 36. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #ATLPolyWkndThursday, March 24, 2011 21
  37. 37. Step 2: Set up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011 22
  38. 38. Step 2: Set up profiles@cunningminx#ATLPolyWkndThursday, March 24, 2011 22
  39. 39. Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #ATLPolyWkndThursday, March 24, 2011 23
  40. 40. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWkndThursday, March 24, 2011 24
  41. 41. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWkndThursday, March 24, 2011 24
  42. 42. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWkndThursday, March 24, 2011 25
  43. 43. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWkndThursday, March 24, 2011 25
  44. 44. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWkndThursday, March 24, 2011 26
  45. 45. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWkndThursday, March 24, 2011 26
  46. 46. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 27
  47. 47. Profile do’s Add personal and professional activities and interests show your personality @cunningminx #ATLPolyWkndThursday, March 24, 2011 27
  48. 48. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWkndThursday, March 24, 2011 28
  49. 49. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWkndThursday, March 24, 2011 28
  50. 50. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWkndThursday, March 24, 2011 29
  51. 51. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWkndThursday, March 24, 2011 29
  52. 52. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  53. 53. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  54. 54. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  55. 55. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  56. 56. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  57. 57. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  58. 58. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  59. 59. Page or Person? @cunningminx #ATLPolyWkndThursday, March 24, 2011 30
  60. 60. Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011 31
  61. 61. Page Notifications @cunningminx #ATLPolyWkndThursday, March 24, 2011 31
  62. 62. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  63. 63. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  64. 64. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  65. 65. Support other Pages @cunningminx #ATLPolyWkndThursday, March 24, 2011 32
  66. 66. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  67. 67. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  68. 68. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  69. 69. Access to Analytics @cunningminx #ATLPolyWkndThursday, March 24, 2011 33
  70. 70. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  71. 71. Profile do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  72. 72. Profile do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWkndThursday, March 24, 2011 34
  73. 73. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  74. 74. Profile do’s Link to your website @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  75. 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #ATLPolyWkndThursday, March 24, 2011 35
  76. 76. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  77. 77. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  78. 78. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  79. 79. Profile do’s @cunningminx #ATLPolyWkndThursday, March 24, 2011 36
  80. 80. Email signature www.wisestamp.com @cunningminx #ATLPolyWkndThursday, March 24, 2011 37
  81. 81. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 38
  82. 82. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  83. 83. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  84. 84. Email signature @cunningminx #ATLPolyWkndThursday, March 24, 2011 39
  85. 85. Step 3: Engage @cunningminx #ATLPolyWkndThursday, March 24, 2011 40
  86. 86. Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 41
  87. 87. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #ATLPolyWkndThursday, March 24, 2011 41
  88. 88. Answer the questions @cunningminx #ATLPolyWkndThursday, March 24, 2011 42
  89. 89. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #ATLPolyWkndThursday, March 24, 2011 42
  90. 90. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Thursday, March 24, 2011 43
  91. 91. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.comThursday, March 24, 2011 44

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