Marketing 'the cellist'

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Marketing 'the cellist'

  1. 1. Marketing ‘The Cellist’<br />Film Poster and Magazine Review<br />
  2. 2. To market ‘The Cellist’, a film poster and magazine review was created.<br />Beforehand, I looked into different type of film posters and magazine reviews to gain an idea of the general conventions. <br />One film poster I looked at was for the film Let Me In, a remake of Let the Right One In. In relation to a magazine review, I looked in Empire magazine.<br />Conventions are the way in which something is usually done in a particular area.<br />By researching before, I was able to create two documents to a professional standard with all conventions being taken into consideration. <br />
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  4. 4. Directors name and an example of a previous film.<br />This immediately allows viewers to make an assumption<br />of how good the film may be. <br />The title of the film is the largest font size of the page. This is in a way key to the poster and the title is what you want viewers to remember.<br />Large full page image draws the viewer in and gives them an insight into what the film will be about. In this case, the use of black, white and red suggests a film of the horror genre.<br />The ‘small print’ of the poster states name of actors, production company etc.<br />The tagline, like the image, gives the viewer an insight into what the film is to be about. It could be a short synopsis or quote for example.<br />
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  6. 6. The tagline of our film is ‘Keep the Old, Discover the New’. This refers to keeping an old possession and using it to discover a new talent and connection.<br />Considering the ‘short’ and ‘drama’ genre of our film, we <br />felt it would be most appropriate to keep our poster simple <br />and use a limited amount of text.<br />Large full page image draws the viewer in and gives them an insight into what our film is about. One subject is clearly signified by the actions of the character and also the instrument.<br />The title ‘The Cellist’ <br />is the <br />largest text<br />on the page<br />In keeping with<br />conventions.<br />This text refers to the name of our production company CBSK in addition to the name of the film, the actors, director, product, crew and music.<br />
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  8. 8. Heading clearly infers the topic of page/pages.<br />Large background image in relation to the first film review on the ‘Black Swan’<br />Sub-heading or introduction gives an insight to what information is included.<br />Article title.<br />Sub-heading.<br />Article/review of film.<br />Contents column includes page numbers and titles for topics included.<br />Film poster.<br />Two column structure.<br />Page number, name of magazine and issue number.<br />Film star ratings.<br />
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  10. 10. Heading clearly infers the topic of page/pages – ‘Short Film Review’.<br />Large background image in relation to a short film review about ‘The Cellist’<br />Introduction which mentions what the next few pages of the magazine are to be about.<br />Two column structure.<br />Contents column includes page numbers and titles for topics included.<br />Film poster.<br />Article title.<br />Article/review of film.<br />Page number, name of magazine and issue number. In this case, page 60, The Screen and May 2011.<br />Film star rating.<br />Magazine website as stated before.<br />

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